Martech

DECEMBER 13, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?

Go To Market 114

Go To Market Campaign Presentation Technology 114

Highspot

FEBRUARY 9, 2021

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business.

Go To Market 98

Go To Market Technology Technology Pitch 98

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Technology 96

Technology Technology Launch Service 96

Salesforce

JANUARY 27, 2023

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. The right technology investments can help. Need proof?

Technology 98

Technology Technology Minimum Viable Product Angle 98

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

GTM 81

GTM Customers CRM Go To Market 81

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Highspot

SEPTEMBER 17, 2019

Today marks our Fall ‘19 Release , which introduces industry-first SmartPage technology, designed to provide go-to-market teams with interactive and mobile-ready guidance alongside content so they can have the most effective customer conversations. ” –Trevor Yeats, Director, B2B Marketing, Verizon Media.

Technology 58

Technology Technology Conversion Customers 58

Outreach

OCTOBER 1, 2020

Sales leaders face a crucial double-challenge: They must accelerate efforts to modernize their teams and systems with emerging digital technologies and tools — while keeping their salesforce motivated and engaged during a global pandemic. Lean into digital to reach customers in new ways. So how do you win that battle with technology?

Go To Market 66

Go To Market Drivers/motivators Technology Technology 66

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Retain and delight your customers. Take Apple, for example.

Go To Market 77

Go To Market Lead generation Launch Service 77

Heinz Marketing

JANUARY 28, 2023

ByCollin Stewart Reaching product-market fit is the first ‘only thing that matters’ goal for a startup, but once you find it, go-to-market quickly becomes the next ‘only thing that matters.’ Read to learn how you know when to invest in a go-to-market motion. Read on for some solutions.

B2B 109

B2B Customers Strategize Contact 109

Highspot

SEPTEMBER 15, 2020

Based in Paris, France, Shift Technology adopted Highspot because of the platform’s ease of use, analytics, and integration with Salesforce.com. “Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. About Shift Technology.

Technology 52

Technology Technology Product Sales 52

Sales Pop!

AUGUST 3, 2023

Elevating the Customer Experience to New Heights One of the crucial aspects of Rev Ops is its focus on customer experience throughout the entire customer journey. Taft stresses that customer experience should be a top priority, from the initial brand interaction to post-purchase support and renewal.

Customers 52

Customers Strategize Technology Technology 52

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy.

B2B 82

B2B Process Manufacturing Customers 82

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said.

Customers 125

Customers Hospitality Repeat business Clients 125

Sales Hacker

FEBRUARY 13, 2020

In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. In part two, we are going to look at 5 go-to-market prerequisites that you need to consider if your expedition into enterprise is going to be a success. Customer and channel partnerships.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. It’s a comprehensive shift from traditional methods to modern, technology-driven processes.

GTM 122

GTM B2B Technology Technology 122

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPages offer extensible capabilities across content, data and web applications that drive customer engagement, sales performance and revenue growth.

Technology 56

Technology Technology Launch Go To Market 56

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I “Actually being a partner with our customers is really important to us.

B2B 97

B2B Customers E-commerce B2C 97

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts.

Go To Market 52

Go To Market Electricity Healthcare Education 52

Highspot

NOVEMBER 7, 2019

41 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Highspot leads the sales enablement category with its technology innovation and unparalleled customer satisfaction.

Technology 61

Technology Technology Legal Networking 61

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Make sure your message lands. Keep it simple.

Launch 99

Launch Product GTM Technology 99

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. The Gartner report also cites customer data challenges are often cited as a major reason for underutilization. billion in 2020 to $23.6 Currently, “99.9%

Government 97

Government Technology Technology Strategize 97

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. I developed a real appreciation for quality training and coaching to smooth out rough edges and develop confidence in my ability to engage with customers.

Sell 95

Sell Cross-sell Finance B2C 95

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a.NET web content management system (CMS), online marketing and intranet software. Go for a test drive.

Technology 113

Technology Technology Go To Market Prospecting 113

SaaStr

FEBRUARY 22, 2024

The team, led by Deepinder Singh Dhingra, has deep enterprise SaaS experience and truly understands their customer’s needs. The team has true empathy for their customers and strong technical skills. #2. Pouring money into go-to-market will not solve for product market fit. And how big is your current fund?

Growth 93

Growth Networking Technology Technology 93

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At I probably buy the most technology out of any buyer here at Planful. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive. A marketing-driven pipeline that works.

B2B 91

B2B Customers Pipeline Price 91

Sales Hacker

MARCH 12, 2024

He has also previously served as the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Technologies (PACT). Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The post GTM 85: A $2.6

GTM 96

GTM Growth Strategic partnership Strategize 96

Highspot

NOVEMBER 7, 2019

41 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Highspot leads the sales enablement category with its technology innovation and unparalleled customer satisfaction.

Technology 40

Technology Technology Legal Networking 40

Martech

FEBRUARY 8, 2024

The SOCi AI Marketing Transformation Index (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 88

Technology Technology Campaign Education 88

SaaStr

FEBRUARY 5, 2022

Spenser will share lessons learned from scaling Amplitude and expanding its product suite, his experience becoming only the tenth company to go public via direct listing, and his belief that the organizations that will win in the digital-first era are those that are product-led. Why Customer Success and Product Should be Best Friends.

GTM 86

GTM Customers Sports Growth 86

SalesLoft

AUGUST 18, 2022

A go-to-market (GTM) strategy is a guiding and aligning force to help your team engage and convert its best customers across the entire, end-to-end customer journey. For each phase of the customer journey, there are outcome, stakeholder, and tool combinations that need to be aligned. Download here.

GTM 52

GTM Drivers/motivators Customers Consult 52

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

Highspot

SEPTEMBER 21, 2021

21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the launch of the Highspot Marketplace , an exchange where Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement and customer success partners.

Launch 52

Launch Customers Strategize Sales 52

Martech

JULY 8, 2022

“This role is an excellent opportunity to work on both sides of the business, directly engaging on sales strategies and go-to-market planning, as well as providing technical solutions and requirements to deliver new products to market.”. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S.

Technology 119

Technology Technology Growth Go To Market 119

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Click here to download!

Technology 115

Technology Technology Trust Presentation 115

Spiro Technologies

JANUARY 26, 2023

Glassware kind of straddles print stock, paper stock versus apparel because of the technologies. And the technology in glassware is all about how you get the item itself to the print method. So more technology in it and more nuances than people think in screen printing. Adam Honig: Gotcha. What do you see coming up next?

Customers 52

Customers E-commerce Drivers/motivators Technology 52