Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. Implementing a sustainable adtech solution is part of adopting a larger environmental mission that brands can communicate proudly to customers. But these improvements have to make business sense as well.

Transportation 98

Transportation Finance Strategize Promote 98

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.

Strategize 107

Strategize Meeting 107

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients.

GTM 122

GTM B2B Technology Technology 122

Martech

MARCH 21, 2024

Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. Craft a roadmap for digital transformation with AI as a cornerstone. Assess your current digital ecosystem.

Objectives and Key Results 104

Objectives and Key Results Strategize Technology Technology 104

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. How big is the challenge to educating marketers and getting them to adopt? Why we care. RMN effectiveness.

Retail 116

Retail Networking Education Campaign 116

Search Engine Land

JANUARY 29, 2024

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 134

Retail Campaign Represent Growth 134

Veloxy

APRIL 15, 2021

According to a recent survey, over 35% of businesses are already invested in digital technologies with top executives making it part of their overall business strategy. If users fail to adapt to and adopt the new changes, then your investment is a successful waste of time, money and effort. So, how do you improve user adoption?

Technology 240

Technology Technology Presentation CRM 240

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Dig deeper: 2024 Predictions: Retail media networks Early adopters.

Networking 109

Networking Launch Retail Construction 109

Martech

DECEMBER 29, 2023

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 114

Retail B2C Manufacturing B2B 114

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Chase Media Solutions was announced April 3.

Networking 96

Networking Launch Retail Construction 96

Search Engine Land

FEBRUARY 19, 2024

Voice search adoption Over 25% of individuals from Western countries indicated using digital voice assistants several times a day, per Statista. People have complained about inaccuracies, but we already see improvements with more data and adoption. It’s the next step in being digitally native (a voice native?).

Entertainment 123

Entertainment Technology Technology Gaming 123

Martech

MARCH 29, 2024

When a content marketer adopts agile, hoping it will help her deliver more content quickly, she doesn’t get it. Whatever the job, successful agile adopters identify metrics critical to their business and evaluate everything they do by those metrics. Stop doing transformations and adopt agile incrementally Transformations are scary.

Manufacturing 107

Manufacturing Promote Pipeline Technique 107

Search Engine Land

MARCH 4, 2024

Consumers are experiencing ad fatigue and are more concerned about their data and digital footprints now than ever – partly due to this hyper-targeting and partly due to some high-profile current events focused on the misuse of user data. The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018.

A/B testing 124

A/B testing Click Through Rate Campaign Trust 124

Martech

APRIL 25, 2024

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Dominate the social platforms Facebook and X.

Trust 112

Trust Represent Legal Niche 112

Martech

JUNE 6, 2023

The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Consumer and B2B adoption. Another adoption strategy is for people who use VR at work to bring the devices home. Why we care.

Price 128

Price Start-ups B2B Meeting 128

Martech

NOVEMBER 9, 2023

SOCi polled 317 digital marketers in the U.S. The diversity in AI tool adoption reflects the industry’s quest for more personalized, real-time, and efficient marketing strategies,” said Monica Ho, CMO of SOCi, in a company release. The willingness to adopt AI tools is there (see the SOCi study). Image: SOCi Inc. Moving too fast?

Trust 109

Trust Technology Technology Meeting 109

Martech

NOVEMBER 10, 2023

Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. EOL for Drupal 9 presents risks in security, compatibility, compliance, and UX, but also a chance to upgrade and enhance the digital experience.

Strategize 109

Strategize UX Technology Technology 109

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Strategize 106

Strategize Trust Legal Retail 106

Martech

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.

Growth 92

Growth Campaign Presentation Conversion 92

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. There are five main steps for adoption laid out in the marketing AI blueprint. Image: Capgemini. Roll out and scale the proven business use cases.

Technology 116

Technology Technology Launch Trust 116

Search Engine Land

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.

Growth 92

Growth Campaign Engineering Presentation 92

Search Engine Land

SEPTEMBER 5, 2023

Depending on user adoption, this could significantly affect brand reach and campaign performance. A Meta subscription service has been suggested in response to the European Union’s Digital Services Act, which comes into effect on 1 January 2024. Why we care. Establish a level playing field for businesses.

Territory 138

Territory Launch Campaign Engineering 138

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. But when more people adopt it, we might get back up to normal levels.” Remember FLoC ?

Advertising/ Marketing 111

Advertising/ Marketing Click Through Rate Cross-sell Government 111

Martech

OCTOBER 17, 2023

Visit Digital Marketing Depot to download MarTech’s Marketing Automation Platforms: A Marketer’s Guide The post Compare 10 top marketing automation platforms appeared first on MarTech.

Drivers/motivators 117

Drivers/motivators Process 117

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This is why brands must adapt and provide a more intuitive and personalized digital experience for users across all channels and touchpoints.

UX 118

UX User Experience Engineering Government 118

Martech

MARCH 6, 2024

Visit Digital Marketing Depot to download MarTech’s Marketing Automation Platforms: A Marketer’s Guide The post New for 2024!

Drivers/motivators 90

Drivers/motivators Process 90

APACSMA

MARCH 8, 2024

Digital commerce is becoming increasingly dominant in the B2B sector, surpassing traditional methods of purchasing. The Gartner data presented indicates a clear preference among B2B buyers for ordering and paying through digital platforms, with a majority of purchases now being conducted through digital commerce channels.

B2B 52

B2B Sales Education Strategize 52

Martech

MARCH 13, 2024

This then justifies their lack of adoption. Because of lingering doubts, I believe in identifying those exploring AI’s capabilities, celebrating their accomplishments and inspiring others to follow suit by incentivizing early adopters. Goals and challenges As we look ahead, we are focused on adoption and experimentation.

Drivers/motivators 108

Drivers/motivators Technology Technology Launch 108

Force Management

DECEMBER 14, 2023

The digital content available means customers are educating themselves about your offerings prior to any conversation with an actual salesperson. Implement and inspect what channel leadership adopts in the field Ensuring that your channel leaders are driving enablement and adoption in the field will help drive greater success.

Negotiate 137

Negotiate Education Market share Growth 137

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. 21% say no one owns AI at all. Why we care.

Technology 115

Technology Technology Campaign Closing 115

Martech

APRIL 17, 2024

It is designed for a digital world without third-party cookies. Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. Dig deeper: 15 low-cost alternatives to GA4 Q: The clients who have adopted other systems, what made them do it?

Healthcare 107

Healthcare GTM Clients Price 107

Martech

FEBRUARY 6, 2024

Creative intelligence adoption will increase. Face up to the phygital Apparently we can blame the Australian agency Momentum Worldwide for coining the word “phygital,” a neologism that neatly obscures the good old Latin-derived terms “physical” and “digital.” Video will be everywhere.

B2B 111

B2B Advertising/ Marketing Negotiate Management Consulting 111

Search Engine Land

APRIL 12, 2024

Vertical video’s early success and wide adoption had a massive influence on other platforms due to its effectiveness. Today, vertical video advertising will ascend to the pinnacle of the creative hierarchy, compelling brands, agencies and media buyers to adopt a “vertical-first” strategy across platforms like Reels, TikTok and YouTube Shorts.

Launch 101

Launch Presentation Growth Campaign 101

Search Engine Land

APRIL 15, 2024

Broadly speaking, brand mentions are any reference to a brand within digital content, encompassing a wide array of online interactions. Digital PR remains a fantastic way to achieve coverage within these online publications. To drive better brand mentions and long-term value, consider: Using outreach and digital PR.

Manufacturing 109

Manufacturing Real Estate Strategize Territory 109

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. By adopting this approach, companies minimize information loss typically associated with rigid departmental (assembly line) structures.

Sports 89

Sports Assembly Line Campaign Technology 89

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Failure to communicate with users and provide ongoing training hinders search accuracy and adoption.

Government 91

Government Represent Trust Technology 91

Martech

FEBRUARY 8, 2024

Digital audio continues to grow as an ad channel — it’s expected to exceed $11 billion in U.S. Early adopters of dynamic ads (see below) aim to use dynamic creative to become more relevant to segmented audiences than if those segments all heard the same uniform ad. Why we care. spend this year, according to Statista. In your inbox.

Campaign 110

Campaign Strategic partnership Territory Sports 110