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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., They overwhelmingly believed that well-executed marketing initiatives represent capital investments (rather than mere operating expenses). Instead, it should be positioned as a strategic driver of growth and long-term value. Processing.

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Spot Bonus: What It Is and How To Do It Right

Salesforce

Learn more about how these bonuses can motivate employees — and how to use this type of reward the right way. Here are a few more benefits: Enhanced employee experience: Awarding these bonuses can increase employee engagement, motivation, and loyalty. After an employee has represented the brand publicly and in a positive light.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

So as an SDR manager, how can you ensure your team stays motivated, engaged, and productive in such a demanding and often thankless role? Together, we will uncover actionable insights that will elevate your team’s performance and ensure they remain motivated and fulfilled throughout their journey.

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The State of Venture in 2025

Sales Hacker

There are two major drivers behind this: Secondaries are booming 2025 is projected to be the largest year ever for global venture secondaries. This means the bar for post-seed performance has also risen—because investors expect more from a higher entry point. We’re entering Act II of search: GEO.

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Sales Capacity Planning 101: How to Drive Growth and Hit Your Goals

Salesforce

Sales capacity planning is the process of identifying and forecasting the number and type of sales representatives needed to achieve a given revenue goal. The right commission plan motivates your reps to do more of the right behaviors that lead to closed deals. Create a better plan What is sales capacity planning?

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#ItStartsWithConversation: On Community, Mentorship, Dedication, and Dreams

Highspot

Anya Crawford, Account Development Representative. My grandmother, who is my hero, did attend the University of Washington. Seeing how hard she worked was motivation enough; I wanted to lift some of that weight off her shoulders – and complete her legacy. . “Any goal you want to achieve requires work.”

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Myth busted! Sales performance is defined by achieved sales goal

Salesmate

Now, this data simply represents how Covid-19 affected everyone’s businesses. In addition to this, you should look for your salespeople with a significantly smaller average deal size, so you should know which team member you need to motivate into working hard and improving their sales or team performance. Khari Washington.

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