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Twitter tests e-commerce waters with new feature for in-app purchases

Martech

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Social commerce is going to be a big deal. Facebook, Instagram, and other social networks have rolled out similar shops. Why we care.

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Marketing operations and technology shouldn’t ignore the web

Martech

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. While the marketing operations and technology community doesn’t ignore web systems, it could benefit from focusing on them more. More control than other settings.

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The CSCO’s Guide to Supply Chain Technology Innovations

Smarter With Gartner

All chief supply chain officers (CSCOs) must deal with one main theme in the upcoming years: managing and overcoming macro shifts — whether it’s increased digitalization and automation needs, geopolitical instability or increased e-commerce. Learn more: The Gartner Supply Chain Top 25 for 2021. 1: Hyperautomation.

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How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

Martech

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Companies using blockchain technology for data also have a number of security options in handling and storing the data, either on or off the chain. NFTs in the metaverse.

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Infosys acquires oddity to boost metaverse and digital experience capabilities

Martech

In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels. London and India, according to the company. DX meets the metaverse.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Referral marketing is when brands identify and engage with their top brand advocates, incentivizing them to recommend the brand to their network. This is called referral marketing.

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Episode 28: How Luxury Brand Partners Uses Technology to Build Brands and Empower Salons

Spiro Technologies

We have a great network and rapport with them. These brands have their own unique requirements meaning that some brands are sold with field salespeople out in the field, some brands are digitally focused, some brands are sold on the internet, specifically on e-commerce websites. Achyut Dhakal: We value salons and stylists a lot.