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Amazon planning major AI revamp that will change the search experience

Search Engine Land

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. He said: "Before e-commerce, the salesperson in the store was your search engine.

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This week in AI-powered martech releases: Dec. 7

Martech

Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. It uses proprietary technology and large language models to scan enterprise knowledge sources and provide accurate information quickly through various digital channels.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Here are some commerce and marketing strategies you can implement on specific web pages and sections of your ecommerce site. Prioritize user experience: Form and function are equally important when it comes to ecommerce conversion rates. Test your website and keep page loading times fast, especially for mobile.

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Does your organization need a headless or hybrid content management system (CMS)?

Martech

Can we deliver the kind of user experience our customers expect, on all of our must-have platforms and devices? As with any technology investment, it is critical to measure the impact of the Headless or Hybrid CMS on your marketing ROI. This is why so many adopt more modern CMS technologies to improve user experience.

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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

As with other recent HubSpot updates , the April 2024 updates continue HubSpot’s focus on harnessing AI to refine user experiences and improve operational efficiencies across sales, service, and marketing platforms. Automated call handling with IVR technology. Centralized efficiency with the customer success workspace.

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Big vendor risks: Friday’s daily brief

Martech

The Wow factor is something that might not be essential but makes for a delightful user experience. Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. In this case, the group decided to Wow by adding an AI-driven chatbot.

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Why some marketers are moving to hybrid and headless CMS systems

Martech

But businesses offering app-based solutions or e-commerce functionalities benefit much more from customized hybrid and headless CMS offerings. This is why so many adopt more modern CMS technologies to improve user experience.