ClickFunnels

SEPTEMBER 24, 2021

The post The Definitive Guide To Getting High Quality Leads appeared first on ClickFunnels. Getting the attention of people, in general, is one thing. Getting the attention (and trust) of the right people is another thing entirely — something that your business must learn to do over and over again in order to thrive. And so in this guide, we’re going to explain the difference (and more importantly, how to tell the difference) between high-quality and low-quality leads.

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RAIN Group

SEPTEMBER 24, 2021

There’s a lot to think about when it comes to selling virtually. Projecting a professional image in your virtual meetings is an important (and often overlooked) factor to consider. With a little forethought and preparation, you can make a great first impression with your buyers. Read on for guidelines and tips specifically focused on projecting a professional image in your virtual sales.

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Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi

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Sales Nexus

SEPTEMBER 24, 2021

According to the Harvard Business Review, cold emailing can work well. Cold emailing is when you reach out to someone for the first time via email. When you conduct cold outreach, you have yet to establish a relationship with the receiver. You also have no real-time interaction with your audience and are reliant on verbal feedback to move forward. Cold emailing can seem a little sketchy to some.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk, showed some ways any marketing team can predictively leverage their data. And he also shared some head-scratching. “About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time

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Engage Selling

SEPTEMBER 24, 2021

This week, I want to examine the ideal client. Because, far too often, we have a superficial picture of what the ideal client looks like. As I watched companies navigate the market volatility over the last couple of years, I … Read More » The post Don’t Get Trapped by Your Ideal Client | Sales Strategies first appeared on The Sales Leader.

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Salesforce

SEPTEMBER 24, 2021

“People will not give up economic opportunity.” – Naval Ravikant , co-founder, chairman, and former CEO of AngelList. The threat of climate change is increasingly haunting us all, and increasingly present in our daily lives. But in order to reverse its course – or at least stem the literal and figurative rising tide – we must first examine our behavior.

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Martech

SEPTEMBER 24, 2021

Fishburne’s take: As WPP CEO Sir Martin Sorrell put it , “The referee and player cannot be the same person.” The issue brings to light a broader issue. Frequently in digital marketing, the referee and player are the same person. Marketers have no shortage of metrics on their dashboards, but they are still often flying blind. Marketing visibility can be simultaneously clear and opaque.

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Sales Pop!

SEPTEMBER 24, 2021

As we continue our series on Pipeliner concepts, we’ll now take up another straightforward approach for Pipeliner administration: fields and forms. As with much of our other functionality, we’ve made fields and forms far easier than other CRMs. No programming is required, and this function, along with other administration, can be learned in a few hours by anyone who is computer-literate.

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Search Engine Land

SEPTEMBER 24, 2021

While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising. Please visit Search Engine Land for the full article.

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Engineering 88

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot

SEPTEMBER 24, 2021

Once upon a time, the best way for prospective home buyers and sellers to find a real estate agent was to reach out to friends and family for recommendations. But today, most clients use their mobile devices to find agents and seek out properties for sale. One way to reach these audiences is through social media posts and accompanying real estate hashtags.

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Search Engine Land

SEPTEMBER 24, 2021

Plus, set your inclusion attributes in Microsoft Advertising. Please visit Search Engine Land for the full article.

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Engineering 80

Martech

SEPTEMBER 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how do you know when your automated experience breaks down? I recently tried to set up an online account for an important utility at my new home.

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Salesmate

SEPTEMBER 24, 2021

Sales reps make numerous amounts of sales calls during their day. But have you ever wondered how many of them are actually effective? The adage, “more calls equal to more leads,” no longer stands true. In fact, this is one of the most common myths sales reps are persuaded to believe. Salespeople spend one-third of their day just talking to their prospects.

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Heinz Marketing

SEPTEMBER 24, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. New to the realm of inbound marketing or in need of a refresher? In my journey to forming the foundation of my marketing know-how, I’ve dedicated time to accomplishing the HubSpot Inbound Marketing certification. After completing the course, here are 6 key concepts I’ve learned from each of the topics covered. .

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SaaStr

SEPTEMBER 24, 2021

We’re almost there!! 2021 SaaStrAnnual.com Sep 27-29 in San Mateo / SF Bay Area!! We’ll also have a digital day with the President of Shopify, CMO of Canva, the CEO of Y Combinator and so much more if you can’t make it IRL. Sign up for that here. But if you’re one of the 6,000+ coming in-person, here’s the final-ish speaker list: Anjali Sud, CEO @ Vimeo.

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ConversionXL

SEPTEMBER 24, 2021

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent. . You can see why email is such a crucial part of an effective product launch strategy. . Email is profitable because it allows you to talk directly to your audience.

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Martech

SEPTEMBER 24, 2021

Yesterday, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. With the deprecation of third-party cookies, advertisers are looking to collaborate more closely with publishers and adtech partners for identity solutions that make their campaigns more addressable.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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