Iannarino
JUNE 20, 2023
This is not your mother or father’s sales environment. Selling is much more difficult than in the past, and it isn’t likely to get easier any time soon. Selling is complicated and complex, especially if you pursue large or enterprise-level clients.
SaaStr
JUNE 20, 2023
So today, everyone has a side hustle, or so it seems. Almost everyone in sales seems to be into real estate, either “multi-family” real-estate or getting their broker’s license. Or other so-called “passive” income streams that really often take many hours to manage. And so many folks are coaches, selling courses, and more.
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Heinz Marketing
JUNE 20, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. Talks of a recession have had us questioning “are we in one?”, “are we about to be in one?”, or just generally “what’s happening?”. In times of economic uncertainty, we face new challenges that can stunt our growth.
Understanding the Sales Force
JUNE 20, 2023
Last week, I wrote about how the criteria you use to choose your all-time favorite songs is essentially the same as the criteria your prospects use to choose between you and a competitor. Today, I am continuing the music analogy, but this time, as it relates to motivational tools.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Partners in Excellence
JUNE 20, 2023
I read a post by a respected sales expert on “Information Asymmetry.” Oversimplifying it, the premise was sellers and customers struggle with buying because we have much more knowledge about our products than the customer, as a result, we have to reduce that asymmetry in how we educate our customers about our products. This is probably correct, at least for the part of the customer change process that focuses solely on product/solution selection.
Martech
JUNE 20, 2023
“There is no sustainable use case for evil AI.” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JUNE 20, 2023
“Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations could not implement their own cloud-native customer data store and could purchase a commercial, off-the-shelf solution — a “packaged” CDP — that could help them realize the benefits of cloud technologies by managing their customer data.
Sales Hacker
JUNE 20, 2023
Content warning: This article contains descriptions and images of gun violence, as well as discussion of trauma. After the first shot, I thought that someone had popped a bottle of champagne. After 10 to 20 more shots, reality set in, and so did the chaos. People running in every direction in the crowded brewery. Time standing still, then unfreezing.
Search Engine Land
JUNE 20, 2023
Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult. At SMX Advanced , Sam Tomlinson , executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better R
Salesforce
JUNE 20, 2023
The amount of data generated globally will double every 12 hours by 2025. With this much data moving through your organization, you’ll need to empower everyone, not just the data experts. Artificial intelligence (AI) will help help teams fish business insights from oceans of information, but to learn and improve decision-making, AI in turn requires data.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
JUNE 20, 2023
Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their marketing work management tool. Use customized dashboards for teams, individuals and stakeholders “Dashboards will really help in using the tool and also to get everybody constantly using the tool,” said Brianna Miller, director of marketing and demand generation at
G2
JUNE 20, 2023
Growth in the e-commerce space has provided customers with more convenience and purchasing options than ever before. E-commerce offers many benefits to companies to help them succeed in the digital economy. But it is not without its disadvantages - from logistics and shipping to customer acquisition and inventory administration.
Search Engine Land
JUNE 20, 2023
Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently.
Understanding the Sales Force
JUNE 20, 2023
Last week, I wrote about how the criteria you use to choose your all-time favorite songs is essentially the same as the criteria your prospects use to choose between you and a competitor. Today, I am continuing the music analogy, but this time, as it relates to motivational tools. Let me explain and then I’ll pivot to selling. When it comes to yard-work I’m pretty lazy.
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Search Engine Land
JUNE 20, 2023
AI is sure to have fundamental ripple effects in SEO , but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority.
The 5% Institute
JUNE 20, 2023
When it comes to sales, understanding the different personality types can be a game-changer. Sales professionals interact with a wide range of clients, each with their unique preferences and behaviours. By recognizing and adapting to these diverse personality types, salespeople can build stronger connections, enhance customer relationships, and ultimately boost their sales performance.
Search Engine Land
JUNE 20, 2023
Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws.
The 5% Institute
JUNE 20, 2023
In today’s competitive business landscape, effective sales leadership plays a crucial role in driving revenue growth and ensuring the success of sales teams. Sales leaders are responsible for guiding and motivating their teams, implementing sales strategies, and achieving targets. To excel in this role, sales leaders need to constantly develop their skills and knowledge through training programs specifically designed for them.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sell Or Die
JUNE 20, 2023
In this episode we talk with Dov Gordon, founder of profitablerelationships.com. In this episode we dive into the importance of building incredible relationships and helping people 100x their time and money they invest in spending time with you!
The 5% Institute
JUNE 20, 2023
Have you ever wondered how some salespeople effortlessly close deals while others struggle to make a sale? The secret lies in a technique called “Assume the Sale.” In the world of sales, assuming the sale means confidently and proactively assuming that the customer is ready to make a purchase. By employing this powerful technique, sales professionals can significantly increase their chances of closing deals and achieving their sales targets.
Search Engine Land
JUNE 20, 2023
Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities.
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