Iannarino
AUGUST 25, 2023
In the past couple of weeks, salespeople have claimed that their clients don’t want to meet with them face-to-face. One proudly declared that her clients love their virtual meetings. Another suggested their clients prefer emails. My own experience doesn’t reflect these beliefs. One of my clients asked me not to email him because his internal emails are more than he can manage.
Anthony Cole Training
AUGUST 25, 2023
Some would say that these are unprecedented times in banking. Perhaps the individuals most impacted, and possibly most unprepared, are retail bankers, at the frontline of client changing preferences, digital options and increasing expectations. For a banking leader, it is an important time to have a strong focus on sales team motivation. Here are a few things we would recommend to help your frontline retail banking team continue to grow and deepen current client relationships.
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Search Engine Land
AUGUST 25, 2023
Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: As you can see in the image above, the enhanced customer service pilot is located in a box to the right of the Google Ads screen.
Martech
AUGUST 25, 2023
Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
AUGUST 25, 2023
How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. The three steps outlined below will give you a solid foundation for PPC reporting that keeps everyone on the same page, establishes trust and makes your job easier in the long run.
Martech
AUGUST 25, 2023
This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Today, we’re looking at the UA 360 functions which are available in GA4. (Interview edited for length and clarity.) Q: What features from 360 did you put in GA4?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 25, 2023
“We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from renewal. A new account manager that we haven’t met before, asking for money. It’s the only time we hear from them.” That’s how Angie Judge, CEO of a New Zealand-based cultural analytics platform Dexibit, lit a fire on LinkedIn that — at time of writing — is still raging.
Search Engine Land
AUGUST 25, 2023
Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess. To address this, here is a basic five-step growth plan to become a PPC expert as fast as possible. 1.
SaaStr
AUGUST 25, 2023
So we’ve been saying for a while that the back half of 2024 could be good for SaaS IPO s, we just needed a few of the break-out winners to IPO to get the engine rolling again. The SaaS IPO window really closed in late 2021 with HashiCorp as the last great one to IPO in December 2021. And now we have that first great IPO filing since 2021 — Klaviyo.
Search Engine Land
AUGUST 25, 2023
At least 69 of the 1,000 most popular websites in the world have blocked GPTBot , the new web crawler OpenAI introduced Aug. 7, according to a new analysis. And the percentage of sites is increasing by about 5% per week, according to AI content and plagiarism service Originality.ai. Why we care. To block or not to block ChatGPT? That has been the big question for many SEOs.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
AUGUST 25, 2023
The rise of SaaS and other subscription based businesses has created a series of discussions around “recurring revenue” and how those business models differ from non SaaS or subscription based revenue models. While, I’m a big fan of Winning By Design’s “bow tie model,” virtually every business has a bow-tie revenue model, with many having a very lopsided bow-tie with the majority of revenue coming after the first sale.
SaaStr
AUGUST 25, 2023
So VCs are seen by most founders these days as almost commodities. Folks with money that you get money from. And maybe that’s a good thing, in many ways. I see fewer and fewer founders care if VCs make money, and the Go Go days of 2020 and 2021 are probably part of it. No one cared if they raised at 100x ARR. Everyone just wanted to be a unicorn.
The Advantexe Advisor
AUGUST 25, 2023
I was very open with our creative team who is responsible for designing and building our new leadership simulations when they told me a client asked us to design, develop, and deliver a new simulation called, “ Delivering Effective Presentations. ” I shared with them my perspective that the presentation skills space was a very crowded field and that anybody who has ever given a presentation can claim to be an expert trainer.
SaaStr
AUGUST 25, 2023
Bad advice is everywhere these days. Hundreds of thousands of experts are telling you how to succeed in SaaS. Many of those voices are incredible, yet terrible bits of advice pops up again and again. On top of that, founders are full of excuses preventing them from scaling.
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Sales Pop!
AUGUST 25, 2023
With so much going on on the internet, it’s super easy for any message to get lost in the noise. Every brand is vying for attention, showcasing their glowing five-star reviews, and parading happy testimonials. And while you’re making your attempt at it, diving into the realm of social proof, there’s a persistent voice that troubles you: “Is this the best my brand can do?
Spiro Technologies
AUGUST 25, 2023
Transcript Adam Honig: Just to be clear, it’s an audio podcast, so we appreciate you getting dressed up, Alan, for it. But we will steal a little clip for a promo piece. Just to let you know, it’s going to be spoken. We try to run about 20 minutes. That’s the length that we go for, and it goes by pretty quick. Alan Baer: I did run and put on this shirt because I saw the comment that it was a video.
SaaStr
AUGUST 25, 2023
Dear SaaStr: As An Employee, As an acquired employee, How Do I Negotiate My Compensation in an Acquisition? Unfortunately, as a non-CEO, non-founder of an acquired start-up … you have almost no ability to really negotiate. Especially below the VP level. Overall, your ability to negotiate in M&A in any context, in any job, is based on your ability to walk for something better, or just walk.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Hacker
AUGUST 25, 2023
Welcome (or welcome back). Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring.
Search Engine Land
AUGUST 25, 2023
Google Search has added to its file types indexable by Google help document that it can now index Comma-Separated Values (.csv) files. I confirmed with John Mueller of Google that this is not just a help document update but a new update to Google Search in what it can index. More details. I spotted the update this morning to the help document and wondered initially if this is new outside of just an update to a help document for clarification purposes.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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