Iannarino
NOVEMBER 21, 2023
I know you are working on ending the year strong. Your sales manager is encouraging you to pull the last couple of deals across the line. But this week, many people will be taking time off to spend with their families and friends, which means your contacts might not be at work on Wednesday and Friday. If this is true for you, it’s a good time to start building your plan to succeed in 2024.
Search Engine Land
NOVEMBER 21, 2023
Attracting good traffic to your website and related properties is a great achievement in SEO. Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., to get those traffic numbers up! OK, celebration time is over. How much of that traffic is actually converting? SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages.
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Heinz Marketing
NOVEMBER 21, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024.
Search Engine Land
NOVEMBER 21, 2023
Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.
Search Engine Land
NOVEMBER 21, 2023
Google has confirmed a bug with some of the reporting within Google Search Console. The bug impacts the experience and enhancement reports, including the core web vitals, mobile usability, HTTPS, AMP and other enhancement and experience reports. The issue is it shows a drop in the number of valid URLs being reported. What Google said. Google posted on X saying, “The team has been looking into this and is working to resolve it.” It is unclear when the issue will be resolved, but Googl
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 21, 2023
More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.
Martech
NOVEMBER 21, 2023
Salesforce CEO Mark Benioff is hoping to turn OpenAI’s chaos to his advantage, offering to at least match the compensation of any AI experts willing to join the CRM giant. Salesforce will match any OpenAI researcher who has tendered their resignation full cash & equity OTE to immediately join our Salesforce Einstein Trusted AI research team under Silvio Savarese.
Salesforce
NOVEMBER 21, 2023
Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Most likely, your mobile team is already doing this without much guidance or forethought. We’ve found that 65% of mobile workers are successfully selling to existing customers. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?
Sales Hacker
NOVEMBER 21, 2023
Mike Vichich is the Co-Founder and CEO of Wisely , which he successfully sold to Olo for $187 million in 2021. Currently contemplating his next move, it will involve embarking on the journey of being a second-time founder. With the experience of building Wisely under his belt, he is looking to avoid making mistakes from his first venture and avoid common traps.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
NOVEMBER 21, 2023
More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.
SaaStr
NOVEMBER 21, 2023
People have said “AI” more this year than any other year combined. Everyone is looking forward to what AI can do for them in business. In a recent Workshop Wednesday, held every Wednesday at 10 a.m. PST, the CIO and SVP of IT at Freshworks, Prasad Ramakrishnan, shares five ways organizations can leverage AI to solve problems and grow. “Don’t be a solution looking for a problem,” Prasad says.
Martech
NOVEMBER 21, 2023
Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. “With content constantly changing and evolving, planning for a DAM system to track and store all your content reliably seems futile,” said John Horodyski, managing director for digital consultancy Salt Flats, in a session at The MarTech Conference.
SaaStr
NOVEMBER 21, 2023
Dear SaaStr: Why Do Great Employees Get Fired? I’ve hired a lot. Lost a bunch, but fired very, very few. But I’ve watched some tough ones, some truly potentially epic talent get fired. This seemed to happen for two different (though related) reasons in the BigCo vs. The Start-Up: 1. In a Big Co. It’s very easy to get fired if you are in any way a threat to your boss’ bonus, or boss’ corporate status.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
G2
NOVEMBER 21, 2023
At G2's recent Executive Advisory Board (EAB) strategy session, visionary leaders shared insights that will shape the future of G2. Delve into key takeaways from CEO Godard Abel.
Predictable Revenue
NOVEMBER 21, 2023
Ganesh's journey from concept to leading a company in this niche market offers a tale of innovation, perseverance, and strategic growth. The post From Concept to Market Mastery with Ganesh Shankar appeared first on Predictable Revenue.
Highspot
NOVEMBER 21, 2023
Explore how they drive their team to achieve immediate goals while building loyalty for long-term business growth. This guide reveals how to lead with unparalleled skill. What Makes a Great Sales Manager? What Sets Great Sales Managers Apart? Responsibilities of a Sales Manager Qualities You Need To Go From Good To Great Sales Management Strategy for Sales Managers The Importance of Sales Coaching And Training What Does Sales Manager Success Look Like?
Hubspot
NOVEMBER 21, 2023
Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
David Meerman Scott
NOVEMBER 21, 2023
The world wants to know who you are! And we’d like to learn about you in your own words.
Search Engine Land
NOVEMBER 21, 2023
Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others, indicates some big shake-ups are coming.
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