Iannarino
OCTOBER 12, 2023
Many problems that plague sales leaders and sales managers can be traced back to a lack of accountability. Because B2B sales roles provide more autonomy than most business positions, it is important they also come with the discipline of accountability.
Force Management
OCTOBER 12, 2023
This month, the Revenue Builders Podcast featured some great deep dives into tactical sales strategies. Each episode covered a different element of a great sales motion, breaking it down step-by-step in conversation with seasoned leaders and experts with years in the industry. The result is a collection of hard-earned lessons, blueprints for success, and golden nuggets of advice that can only come from leaders who have been in the barrel.
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Salesforce
OCTOBER 12, 2023
Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. But where do you start? How do you add large language models (LLMs) to your infrastructure to start powering these applications? Should you train your own LLM?
Partners in Excellence
OCTOBER 12, 2023
We all know customer retention is important. Creating great customer experiences, making sure we deliver on our commitments, keeping them happy are critical. We are all familiar with the “bow tie” chart, showing the importance of not only retaining, but growing and upselling. And most of the strategies seem built around customer retention.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
OCTOBER 12, 2023
Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. The feature will initially launch in Google Ads to make it easier to use enhanced conversions and customer match, but will be expanded to additional ads products over the coming months and years.
Partners in Excellence
OCTOBER 12, 2023
One of the biggest mistakes I see sales managers, particularly new managers, make is the view, “I can do it better myself!” It’s easy to understand this. They were probably top performers as sellers. They probably have deep experience and great capability. That’s part of the reason they’ve been moved into a leadership role.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 12, 2023
SEO is about to be taken seriously. And share of search is how we’ll make it happen. Let’s find out why. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage.
Martech
OCTOBER 12, 2023
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. And we get it — attribution is important.
Search Engine Land
OCTOBER 12, 2023
In the era of E-E-A-T , it’s not just websites that need top-notch standards for visibility and conversions. SEO professionals also need to step up. I’ve talked to many colleagues, and many struggle with nailing down their areas of expertise. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP).
Martech
OCTOBER 12, 2023
InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while upholding data privacy and user consent. The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
OCTOBER 12, 2023
Since the introduction of generative AI , large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, with insights from data science experts.
Martech
OCTOBER 12, 2023
The cost of building, training and operating AI is enormous. At SemiAnalysis , Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.
Search Engine Land
OCTOBER 12, 2023
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.
Martech
OCTOBER 12, 2023
Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
OCTOBER 12, 2023
Harry Stebbings of 20VC was kind enough to have us back on the latest VC Roundtable with 2 of the very, very best in growth / late-stage investing — the leaders of Insight Partners and Technology Crossover Ventures. They’ve led later stage investments in the best in SaaS and Cloud. And how are they seeing today? With humility, and balanced optimism for the coming months and years.
The Advantexe Advisor
OCTOBER 12, 2023
“My team is so inwardly focused because they have all been remote for the past 4 years they don’t know how to function away from their computers,” said the exasperated leader when asked about his biggest challenge in 2024 and beyond. “If we don’t start to help them understand what it means to have an external orientation, we will be doomed.” During a recent set of interviews with business leaders as part of the process of building a new leadership simulation , we heard multiple leaders share the
SaaStr
OCTOBER 12, 2023
Dear SaaStr: What Is “Uncalled Capital” in a VC Fund? This is worth understanding as a founder. In any venture fund of a material size (even just $50m+), the vast majority of the fund is not used for initial checks into startups. Yes, that’s right. Most of the fund is not used for initial checks into new investments! Here’s how it breaks down: First, fees will consume ~20% of most funds.
Sales Pop!
OCTOBER 12, 2023
Discovering the Strength of Sharing Your Story In a world where negative self-beliefs often hinder our path to success. The act of sharing personal stories takes center stage. Join us in this insightful conversation between John Golden and Molly Sider. They delve into the transformative power of narratives and the impact they can have on surmounting life’s obstacles.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Spiro Technologies
OCTOBER 12, 2023
Transcript Adam Honig: I’m going to introduce you and say that you’re the Director of Sales and Marketing of Marlin Technologies, is that still the right title to use? Lloyd Brown: As of this morning anyway. Adam Honig: All right, good. Well, I haven’t checked in with anybody at the home office, so just wanted to know. Lloyd Brown: But I have silence notifications, so you never know.
Sales Pop!
OCTOBER 12, 2023
In the fast-paced world of small business ownership, every decision and investment counts. From managing finances to overseeing daily operations, entrepreneurs wear multiple hats to ensure the success of their enterprises. Among these crucial considerations is the matter of vehicle ownership and management. For many small businesses, having a fleet of vehicles is essential to carry out various tasks, whether it’s delivering products, providing services, or meeting clients.
Predictable Revenue
OCTOBER 12, 2023
Collin Stewart sat down with John Eitel, Chief Sales Officer at Demandbase to navigate the complex terrain of entering a new market. The post Scaling the Unscalable with John Eitel appeared first on Predictable Revenue.
The Digital Technology
OCTOBER 12, 2023
Many people often ask me, “Which VR headset is right for me?” For a while now, my go-to recommendation has been the Oculus Quest 2. Since its launch in October 2020, it’s consistently delivered impressive virtual reality experiences.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Search Engine Land
OCTOBER 12, 2023
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. And we get it — attribution is important.
Martech
OCTOBER 12, 2023
Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of its proprietary AI capabilities as Optimizely Opal, as well as a new partnership with generative AI content platform Writer.
Search Engine Land
OCTOBER 12, 2023
Google has stopped showing indented results in the Google search listings. Google has historically showed an indented search result under the main result when it was from the same domain but over the past few weeks, Google stopped indenting those results. What changed. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented results” a few weeks ago.” Google stopped the intended results because “especially with continuous scroll, it wasn’t
Salesforce
OCTOBER 12, 2023
Every quarter, my clients’ data footprint continues to expand. Whether it’s customer response rates, leads in pipe, or quota attainment, there is always another metric to track. The motivation for this? AI tools and capabilities are expanding at a rapid clip , but they only make sales more efficient if they’re powered by data. The problem is, many clients don’t know what data to pull or how to organize it.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 12, 2023
Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and other customer experience specialists with easy access to rich, accurate customer data? Yet at Real Story Group, we see CDPs entering a kind of sophomore slump. Symptoms abound: Difficult initial “MVP” deployments, as enterprises struggle to deal with core issues of data availability and quality, as well as identi
Search Engine Land
OCTOBER 12, 2023
Google Search Generative Experience is now able to generate images, just like other AI-generation tools but in the new experimental search interface. Plus, Google SGE can also provide written drafts, so you can see and change responses sooner. SGE image creation. Google wrote that today it is “introducing the ability to create images with our generative AI-powered Search experience (SGE).” You can ask Google SGE to “draw a picture of” something and it will provide you wit
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