Iannarino
NOVEMBER 1, 2023
While we have been distracted by technology , a pandemic, and the new business models sales organizations have adopted, every important KPI has fallen, and continues its decline. Win rates are down. Quota attainment is down. But instead of addressing the declining results, we have regressed to a more transactional approach to selling, though it fails to improve sales results.
Search Engine Land
NOVEMBER 1, 2023
Ever wondered which search queries drive the most revenue for Google? It turns out that iPhone, insurance and cheap flight queries drove the most revenue for Google in the U.S., at least for one week in September 2018. The list of search terms appeared on a heavily redacted slide that was included in a PDF released this week as a trial exhibit during the ongoing U.S. vs.
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Martech
NOVEMBER 1, 2023
I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.
Search Engine Land
NOVEMBER 1, 2023
Google has confirmed an issue with Google Discover traffic related to a bug with the Google October 2023 core update. The issue started on October 5, 2023, when the core update started to roll out, and was fixed on October 31, 2023. What Google said. Google wrote, on the Search Status report , “On October 5, we found a bug with how our October 2023 core update was applied to Discover.” “As of October 31, we fixed the bug.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
NOVEMBER 1, 2023
Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.
Search Engine Land
NOVEMBER 1, 2023
Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. Why we care. These tools have the potential to save advertisers significant time through instant product image creation and recreation, and they may also cut costs by reducing the necessity of hiring professional picture editors.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 1, 2023
Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.
Martech
NOVEMBER 1, 2023
HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet. ClearBit was valued at $250 million as of January 2019, according to data from Pitchbook “By joining forces with HubSpot, the industry’s most loved B2B
Search Engine Land
NOVEMBER 1, 2023
Google declared a “Code Yellow” after user queries slowed in February 2019 to find out why. Ben Gomes, then the head of Google Search, became concerned about a thinning firewall between Search and Ads, according to emails revealed during the ongoing U.S. vs. Google antitrust trial. Why we care. We’ve been concerned to learn Google has increased ad prices to meet quarterly revenue goals and Ads, Search and Chrome teams working to boost ad revenue.
Martech
NOVEMBER 1, 2023
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
NOVEMBER 1, 2023
Google has added new details to both Google Business Profiles listings and some shopping listings. Google added a new business attribute named “small business” that will show up on a business’s Google Maps and local listing, as well as their shopping results. Plus, Google added more information to their listings that Google says will make it helpful for searchers to learn more about that business.
Martech
NOVEMBER 1, 2023
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruben Ugarte has a passion for learning. Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others.
Search Engine Land
NOVEMBER 1, 2023
In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search.
Membrain
NOVEMBER 1, 2023
Sales coaching is a critical function of a sales team, yet it’s often treated like an afterthought. Coaches are expected to act like they were born knowing how to coach (which they were not). And, they’re expected to do so within an environment that is constantly changing and often largely remote.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
NOVEMBER 1, 2023
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.
SaaStr
NOVEMBER 1, 2023
Dear SaaStr: Why Do VCs Want to See At Least 2 Co-Founders? First off, note that clearly it is possibly to build a huge SaaS company without a traditional co-founder. It’s not the most common path, but now we can see that a number of leaders have done it: Zoom, Zscaler, New Relic, Fastly, Elastic, etc. That doesn’t mean the founders did it all alone :).
Adaptive Business Services
NOVEMBER 1, 2023
We do have some interesting Nimble CRM news to report. First an update on some previously reported upcoming features (please note that, from experience, expected target dates are frequently changed) … I’m told to expect deal automations this quarter. Email filtering in deals has been delayed due to the focus on automations (although I am still pushing them on this).
David Meerman Scott
NOVEMBER 1, 2023
I recently learned that three of my books - The New Rules of Marketing and PR , Fanocracy , and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
G2
NOVEMBER 1, 2023
Modern consumers have unprecedented power to influence purchase decisions and shape a brand's image. With social media, we’re all just a click away from finding out everything about any given brand. Customer reviews, photos, and videos hold immense responsibility when it comes to a company’s success or failure. Collecting authentic user-generated content (UGC) is key to establishing brand credibility.
Sales Pop!
NOVEMBER 1, 2023
Throughout the history of music, the piano has proven to be an instrument of great expressiveness and versatility. This has been made possible not only by the instrument itself, but also by the genius of numerous composers who have dedicated their lives to exploring its enormous potential. These remarkable individuals, who specialized in the piano, created intricate melodies and harmonies that stand the test of time, capturing the essence of their eras and touching the souls of countless listene
G2
NOVEMBER 1, 2023
AI has an ever-evolving potential that can feel overwhelming without adequate knowledge. When it comes to AI code generators the opportunities are vast. As this field continues to evolve, businesses must learn to adopt to the innovative solutions and streamline their coding processes. By incorporating coding to the workflow, developers are able to increase productivity, reduce time and effort spent on repetitive tasks, and improve overall consistency in their coding.
Sales Nexus
NOVEMBER 1, 2023
The post October 2023 Rollout appeared first on SalesNexus.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
G2
NOVEMBER 1, 2023
Artificial intelligence (AI) is rapidly transforming the sales landscape. As a result, AI-powered tools are automating many tedious and time-consuming tasks that sales reps have traditionally performed, which can free them up to focus on more strategic and value-added tasks and responsibilities.
Martech
NOVEMBER 1, 2023
It’s no secret that markets are dynamic — subject to consumer preferences, technological advancements, and economic fluctuations. What worked last year may be stale this year and irrelevant next year. Failure to adapt messaging can lead to brand irrelevance or, worse, alienate customers. Reframing your existing products or introducing new ones can help your brand pick up momentum and get some attention in the marketplace.
G2
NOVEMBER 1, 2023
Ask any startup founder if you have a go-to-market (GTM) problem. It's entirely possible that the answer would be no because startup founders and CXOs think that GTM is a top-of-the-funnel (TOFU) problem, marketing problem, product use case problem, or sales team problem.
SaaStr
NOVEMBER 1, 2023
Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B exit in just four years with the former CRO of Divvy, and SaaStr fan favorite, Sterling Snow. As former CRO at Divvy and current Partner at Pelion Venture, Sterling Snow knows what’s required to build and motivate a high-performing team. Stirling walked us through their step-by-step process during last week’s Workshop Wednesday , a weekly series we hold ongoing each and every Wednesday at 10 a.m.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
G2
NOVEMBER 1, 2023
A prospective buyer sifts through a bunch of software options, hesitating, evaluating, and most importantly, questioning the credibility of each option.
Search Engine Land
NOVEMBER 1, 2023
Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. Tools like ChatGPT can currently augment our workflow to improve the quality and speed of creating powerful tools for users that creators want to share and link to because it has a unique value for their audience.
Martech
NOVEMBER 1, 2023
AI companies (e.g., Google, OpenAI) are primarily using high-quality content created by news publishers to train generative AI systems, which then compete directly against those publishers. That’s the core argument made in a new report from News Media Alliance (NMA), a trade association for 2,200 publishers in the U.S. and Canada. Why we care.
Search Engine Land
NOVEMBER 1, 2023
Amanda Chicago Lewis thinks SEO pirates have ruined Google Search and the internet. And she’s going to force that negative narrative on us. No matter what. Yes, SEOs went beyond the world wide web – where you’ve optimized websites and content for nearly 30 years – and wrecked the whole internet. How? That’s still not quite clear. (Lewis hasn’t yet figured out that the world wide web is basically just an application that runs on the internet.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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