Thu.Sep 21, 2023

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Why I Am Still on a Negativity Fast

Iannarino

I created the Negativity Fast for myself because I was angry and wanted to feel better. Part of my negativity stemmed from several traumas I'd experienced, including two brain surgeries. I lost part of my right lobe, a fact I learned only after the second surgery. At the time, I didn't recognize this as trauma. My negativity might also have been exacerbated by the anticonvulsants my doctors had prescribed to prevent grand mal seizures.

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AMA with Google’s Gary Illyes: 15 quick SEO takeaways

Search Engine Land

Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1. Does Google use user click data in ranking? “Technically, yes,” Illyes said. This is because historical search data is part of RankBrain. 2. Unlaunches happen ‘a lot’ Things change a lot (emphasis his) in search ranking at Google, Illyes said.

Niche 143
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What does the future hold for genAI? The Gartner Hype Cycle

Martech

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o

Territory 117
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Google’s helpful content update did not yet target hosted third-party content

Search Engine Land

Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation , which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes from the Google Search team said at PubCon today that those changes were just help documentation changes, that they were not implemented into the helpful

Follow-up 129
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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25+ Best Marketing Project Management Software in 2023

G2

Let's be real – wrangling marketing campaigns sometimes feels like herding cats. You've got tasks flying left and right, deadlines that sneak up on you, and collaborations that sometimes take you to your wit's end. Not to mention that trying to coordinate with your team isn’t really a walk in the park, either.

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Google: Expect more simplification of Search results

Search Engine Land

The removal of HowTo and FAQ rich results from Google Search is not in anticipation of the full launch of the Google Search Generative Experience , according to Google’s Gary Illyes. There has been some speculation by some SEOs that Google removed certain features due to the shift to AI-powered answers in SGE. Illyes said that is not the goal, adding that it frees up Google to experiment with “other things.” “The ultimate goal is not for AI.

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Bing Webmaster Tools disavow link tool is going away

Search Engine Land

Bing will do away with its disavow links tool in Bing Webmaster Tools starting in October 2023. Bing “will be removing the disavow links feature and associated API,” said Fabrice Canel from Microsoft. Why remove it. Canel explained that the disavow links tool is no longer needed now that the Bing Search algorithms are great at figuring out which links to count and which ones to ignore. “Times have changed, and so has our technology,” Canel wrote.

Launch 124
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How to use AI personality profiling for B2B engagement

Martech

Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries.

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How to leverage neuromarketing for SEO

Search Engine Land

Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today.

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This week’s AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are

Launch 101
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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5 new YouTube features coming soon to help creators

Search Engine Land

YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. Here’s a recap of what it’s in store. 1. Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts.

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State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite

Martech

Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.

Gaming 100
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Bing Chat rolling out personalized answers

Search Engine Land

Microsoft Bing is rolling out personalized answers within Bing Chat, the company announced at the AI event in NYC today. Personalized answers use your Bing search history to give you a more personalized response to your Bing Chat questions. We’ve seen Bing Chat testing a memory feature , which is what Bing is calling “personalized answers.” “Now, your chat history can inform your results.

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Why Marketers Need Automated Data Integration

G2

In today's digital age, marketers are swimming in a sea of data. The amount of data sources and the granularity of data available continue to grow at an exponential rate.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data

Search Engine Land

Microsoft has launched a new performance report within Bing Webmaster Tools that incorporates new data that Bing never reported on. Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images, Bing Videos, Bing News, Bing Knowledge Panel, and more. Bing Chat data? This does include data from Bing Chat, but you cannot filter out just Bing Chat data alone.

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Why Business Acumen Must be a Part of your Sales Training Competencies

The Advantexe Advisor

Sales training is one of the biggest focus areas of many talent development and sales enablement strategies. Sales training includes methodology, selling skills, process, sales management, tools, frameworks, and product knowledge. However, while these competencies are important, there's an emerging and critical need to prioritize Business Acumen training to the top of the list.

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Wix adds IndexNow support for faster indexing

Search Engine Land

Wix, a very popular website publishing platform, has adopted IndexNow, the Microsoft-backed indexing initiative. Wix is used by about 2.5% of all websites on the internet, based on some recent data , so this is a big deal for the platform. There is nothing Wix customers need to do, this is now on by default. “This means that Wix customers can now quickly reflect their latest content changes (added, updated, and deleted) in search engines search results and allowing them to drive more custo

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Collaborative Conversations, How Do We Have Them?

Partners in Excellence

Collaborative conversations are at the core of about everything we achieve in business. They are the core of great coaching conversations. They are the foundation of high impact conversations with our customers. We, me included, tend to be very glib about these. We tend to talk about them, assuming everyone immediately knows what what we mean and how we execute them.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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TikTok launches new tool for improved insight into customer journey

Search Engine Land

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care. By having a clearer picture of how customers make purchases, you can identify areas needing improvement, enabling you to create a better user experience and fuel your business gro

Launch 101
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Freeing Up Our Time, Or Using Our Time More Effectively?

Partners in Excellence

Time management is a huge issue for all of us, but particularly important for sellers. A lot of the conversation focuses on “freeing up time.” But as I think about it, is the issue really about freeing up time or is it about using our time more effectively? For example, Gartner published an interesting analysis. They looked at how sellers are spending their time.

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Google is planning to update its Misleading Representation policy

Search Engine Land

Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. It’s vital to keep up-to-date with policy changes as violations can result in the suspension of your Google Ads account, meaning you can no longer advertise on Google.

Technique 101
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Do You Conclude Negotiations Successfully?

Sales Pop!

Many people fear negotiations, while others get into heated arguments. Sadly, neither achieves the outcome one anticipates. The worst outcome is never to accomplish set goals and harming relationships. For these reasons, it is vital to reexamine our behaviors and approaches when differing perspectives arise and reflect on whether our actions help us to conclude negotiations successfully.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Department of Justice removes key Google evidence from its website

Search Engine Land

Crucial evidence from the Google antitrust trial has been removed from the US Department of Justice (DOJ) website. The DOJ had been publishing key documents, including Google’s private emails, memos, charts and internal presentations as it presented its case – without informing Judge Amit Mehta first. When the search engine raised a complaint, the judge was sympathetic and ordered the DOJ to remove key documents from the public domain, reports Bloomberg.

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Your Best Day in Sales Is On the Other Side of These 35 Motivational Quotes

Salesforce

Veteran reps will tell you that sales isn’t as simple as prospect, pitch, and close. A steady stream of objections, rejections, and pivots make it more of an uphill slog than a gong-ringing joy. And it’s become more challenging: Two-thirds of sales professionals say sales is harder now than it was in previous years. One way to overcome the slog: finding inspiration in tactical and insightful sales motivational quotes.

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5 Reasons Why Video Editing Jobs Are in Demand in Crypto!

The Digital Technology

As crypto influencers, YouTube channels and social media marketing are growing rapidly. Therefore, video editing jobs are in high demand in the crypto industry. Blockchain businesses need video editors who can create useful videos to educate and inform people about … 5 Reasons Why Video Editing Jobs Are in Demand in Crypto!

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How Enterprise Search Helps Unlock Organizational Knowledge

G2

Discover how an advanced enterprise search platform can revolutionize your organization's knowledge management and drive exceptional customer experiences.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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New Technologies You Can Use for DIY Projects

The Digital Technology

Completing DIY projects can be a lot of fun. However, it can be difficult to do complex tasks yourself. Luckily, various products and services can help you create high-quality items.

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Vision 2023: En-Vision-ing Success Through AI

Spiro Technologies

Nothing quite beats getting together and working towards a common goal. At our customer conference, Vision 2023 , both the Spiro team and customers from manufacturing, distribution, and related industries came together to learn how to harness AI to drive business growth. During Vision, we not only made new connections and exchanged experiences, we also discussed technological innovations that are making work easier, like AI.

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6 Core Benefits of Network Printers for Businesses

The Digital Technology

Network printers are prevalent in numerous businesses in an era where connectivity increases chances for productivity. This type of printing is often supported by multifunction printers (MFPs), enabling dependable access to printers around the network for many users.

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Mastering KPIs: A guide to fearless team productivity

SalesLoft

During a volatile time, returning to the basics can help your organization regain some wins. But how can you quickly achieve this? Our suggestion is to implement or improve your Key Performance Indicators, or KPIs. KPIs are best used to inform the activities of your most revenue-impacting teams — sales, customer success, delivery, and marketing, to name a few.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.