Iannarino
APRIL 11, 2024
Robin Dunbar is a British biological anthropologist, evolutionary psychologist, and a specialist in primate behavior. He is known for Dunbar’s number, a measurement of the cognitive limit to the number of individuals with whom any one person can maintain stable relationships. The number is 148, often rounded up to 150, but can vary from person to person, ranging from 100 to 250.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Partners in Excellence
APRIL 11, 2024
It’s crazy to think that we purposely design our organizations to fail. Who would think of that, particularly in selling? We are driven to succeed, to over achieve our goals. We constantly talk about winning. If this is true, why do we see year after year of declining performance and results? For example, we see percent of people achieving goals declining—today roughly 40% of sellers are achieving or exceeding quota?
Martech
APRIL 11, 2024
“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
APRIL 11, 2024
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years.
Partners in Excellence
APRIL 11, 2024
Preface : Jill Konrath is one of the most well respected author, speaker, teacher on all things selling. She’s written 4 masterpieces on selling. More importantly, at least to me, Jill is an important mentor to me. She has been a very willing coach, helping me think and execute at higher levels. Very few people care enough to say, “Dave, you can do so much better… ” Jill and I share a common dream, how to make a difference—in the people/companies we work with, in ou
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 11, 2024
A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog.
Search Engine Land
APRIL 11, 2024
TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier.
SaaStr
APRIL 11, 2024
So it may surprise some of you to learn that it’s not >that< hard to raise venture capital after a rough patch. In fact, it’s pretty common. VCs know the vast majority of startups have a tougher time or two. But … but … VCs need some proof you are back to growth. They need at least 3 months of continuous, strong growth.
G2
APRIL 11, 2024
Data warehouses and databases are often used interchangeably but actually have very different roles. Learn how each can be used in a business setting.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
APRIL 11, 2024
Dear SaaStr: Is it OK to Reschedule a Job Interview with a Founder? It’s generally fine to reschedule an interview set up with a recruiting manager or similar. They’ll figure it out. That’s their job. But — be careful rescheduling a job interview with a founder CEO — especially at the last minute. If it’s a great reason, so be it. If it’s a mediocre reason — they’ll probably move on from you, one way or another.
Understanding the Sales Force
APRIL 11, 2024
I walked into the house with Dinger and a baby toad hopped in with us, snuck under the closet door and disappeared. When I first spotted the toad, I thought it was a tiny piece of mulch and didn’t give it a second thought. When it disappeared into the closet, I thought about it a lot! Eventually, I found it and reintroduced it to the great outdoors.
G2
APRIL 11, 2024
Artificial intelligence (AI) is changing how businesses interact with customers. It has made sales processes smoother and faster and helps agents focus on delivering memorable customer experiences. Many business development teams use AI sales assistants to automate routine sales tasks like lead qualification, follow-ups, and data entry.
Sales Pop!
APRIL 11, 2024
Client Satisfaction. It’s a goal we strive for in selling. Without it, of course, the chances of account expansion are highly unlikely. It can be an elusive target, though, given the typical focus in working to insure your products and services delivered to a client are the very best that they can be. Delivery excellence is critical but it’s simply one element of client satisfaction, albeit the one that receives the most attention.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The Digital Technology
APRIL 11, 2024
LinkedIn is a primary communication tool for professionals and companies across different industries. As it generates multiple posts, conversations, innovative ideas, and trends each day, leveraging Linkedin’s data is a great way to enhance your market share.
Search Engine Land
APRIL 11, 2024
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Now that Performance Max has been around for a while, advertisers have begun settling into workflow/campaign structure norms.
Salesforce
APRIL 11, 2024
Dispatch management is the process that helps your dispatchers schedule, manage, and track the resources needed for field service requests. Our research finds that 72% of consumers say they’ll remain most loyal to the companies that provide faster service. That’s a lot of pressure for your dispatchers who must make sure every customer gets the right help when they want it.
Search Engine Land
APRIL 11, 2024
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
APRIL 11, 2024
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carousels (beta). The Google structured data carousels (beta) is several weeks old , it was introduced when Google began releasing DMA changes in the European Economic Area (EEA) countries.
Expert insights. Personalized for you.
206 
Let's personalize your content