Iannarino
JANUARY 11, 2024
Discover innovative strategies for competitive displacement in sales and learn how to secure the largest clients in your territory.
Force Management
JANUARY 11, 2024
Many sales organizations struggle with building consistent, qualified pipeline because their sales teams are spending too much time “working around the opportunities.” The key to driving qualified pipeline is focusing your team on the territory, not the opportunities. When your sales team views their territory as their own business unit, they’re more accountable for the forecast and able to execute on next-level pipeline building.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
JANUARY 11, 2024
OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks.
Martech
JANUARY 11, 2024
When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JANUARY 11, 2024
Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight. This explains the long history of link building in SEO. Links still matter for quantifying E-E-A-T. But amassing links solely for quantity won’t do much for your brand.
SaaStr
JANUARY 11, 2024
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last week with Erica Brescia, Managing Director at Redpoint Ventures. Check that out here. This week we’re focusing on Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital!
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 11, 2024
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.
Search Engine Land
JANUARY 11, 2024
Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to. Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant across devices,” the company wrote. With these changes, Google also has laid off hundreds of employees who worked on Google Assistant.
G2
JANUARY 11, 2024
Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve uncovered some of the best strategies, technologies, and mindsets that drive successful go-to-market (GTM) initiatives.
Search Engine Land
JANUARY 11, 2024
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JANUARY 11, 2024
Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions.
Membrain
JANUARY 11, 2024
Are you engaging in sales coaching as much as you think you are? Sometimes, salespeople feel like they’re being coached much less than their managers think they are coaching. This happens because most sales managers are never taught the difference between coaching and managing, and when each one is appropriate.
Martech
JANUARY 11, 2024
The Consumer Electronics Show is on in Las Vegas and this year the magic buzzword is AI. SK Group’s AI Fortune Teller is proof that conmen’s jobs are now at risk: It “reads” fortunes by taking a picture of you and having you pick a card from an on-screen deck. Fortunately (see what I did there?), this is going no further than the show floor. Bird watching is a splendid, relaxing pastime that anybody can do.
SaaStr
JANUARY 11, 2024
Dear SaaStr: Is it Normal for Series A, B and C Investors to Buy Up Previous Seed Investor’s Equity? Yes. It’s much more common today than in the past, if not quite as common as 2021 ? Right now in fact, I have two portfolio companies doing Series B and C rounds where there is “secondary” for the earliest investors. Where the pre-seed investors can sell into the higher priced, later stage round.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Martech
JANUARY 11, 2024
The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to approval by TechTarget shareholders. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.
Sales Pop!
JANUARY 11, 2024
Systematic goal setting and tracking progress are essential for achieving your desired success. Although it may appear time-consuming, establishing a rhythm for setting and achieving goals will help you realize success more quickly. Read the guarded sales secrets to help you exceed your goals. Like me, avid goal-setting and achievement may become a newfound habit that works exceptionally well.
Martech
JANUARY 11, 2024
Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey. In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation.
Partners in Excellence
JANUARY 11, 2024
Differentiation is critical. We know it. We invest a lot of time and effort in differentiating our products and services from the alternatives. We do endless feature-function comparisons. We carefully construct comparative checklists, identifying the capabilities that set us apart from other offerings—always making sure we check more boxes for our offerings than the competition checks off.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
G2
JANUARY 11, 2024
Unlock a smooth transition to SAP S/4HANA with SAP DevOps. Gain insights on simplifying your migration, training users effectively, and enhancing your agility to meet S/4HANA implementation timelines quickly and safely.
Salesforce
JANUARY 11, 2024
You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. But a goal without a plan is just a wish. And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront.
G2
JANUARY 11, 2024
You go to the hospital for a routine checkup. When you enter the doctor's office, reception quickly looks up your electronic health records (EHR) in an app. It includes your latest test results and possible diagnoses.
Predictable Revenue
JANUARY 11, 2024
In the latest episode of the Predictable Revenue Podcast, Colin Stewart dives into a conversation with Saravana Kumar, from Kovai.co. The post Scaling from Startup to Success with Saravana Kumar appeared first on Predictable Revenue.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
G2
JANUARY 11, 2024
G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source customer feedback, leverage it for marketing content, and embrace buyer intent data to find and target in-market buyers. In a world where it’s crucial for sales and marketing to be aligned, Sales teams can also benefit from G2’s solutions and data.
Salesforce
JANUARY 11, 2024
With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Soon, major email service providers (ESPs) Gmail and Yahoo are strengthening their domain authentication requirements.
SaaStr
JANUARY 11, 2024
So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. Or at least, they hoped so. A magic cure for sales costs that are just too high. What if we just add a Free edition? Sometimes it does work. I mean, Canva’s metrics for example are just awesome. $500k in revenue per employee at $2 Billion in ARR, and profitable.
Search Engine Land
JANUARY 11, 2024
Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. This solution has the potential to minimize the back-and-forth between creative and media teams during editing tasks, freeing up time for increased investment in strategic activities, such as audience analysis, to enhance optimization effectiveness.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Salesforce
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies.
Search Engine Land
JANUARY 11, 2024
SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of tunnels (product and content pages) that constantly shift around every few weeks. When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023 ), even the finest digital agencies face a set of challenges that impact their work’s performance for clients and their own scalability and growth.
Expert insights. Personalized for you.
304 
Let's personalize your content