Mon.Oct 28, 2024

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5 Ways to Design for Neurodiversity with SLDS

Salesforce

About 20% of the world’s population is neurodiverse – and I’m one of those people. When I come across Salesforce pages and forms that are dense with fields and lack an easy-to-follow structure, it hurts my brain. And then the UX designer in me snaps to attention, listing all the ways to make the user experience better and more accessible – for everyone.

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When and how to use images in B2B emails

Martech

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.

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5 Ways To Build Trustworthy AI Agents

Salesforce

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. This isn’t a distant dream, though: It’s the reality we’re shaping in partnership with our customers at Salesforce. But the potential of artificial intelligence (AI) agents can only be realized if they’re trusted to act on someone’s behalf.

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10 Common Cold Calling Blunders You Need to Avoid at All Costs, According to Experts

Hubspot

Cold calls are awful. They're inherently intrusive, naturally uncomfortable, and — according to a study from Cognism — unsuccessful roughly 95.2% of the time. With that said, that same study found that 49% of buyers actually prefer to be contacted through a cold call. That‘s why they’re still central to many orgs' sales processes. If they‘re already a staple of your day-to-day, you can’t bank on them becoming obsolete anytime soon.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Interpretable Counting for Visual Question Answering

Salesforce

Learning to answer open-ended questions about images, a task known as visual question answering (VQA), has received much attention over the last several years. VQA has been put forth as a benchmark for complete scene understanding and flexible reasoning, two fundamental goals of AI. But, apart from accurate answers, what would these milestones look like in a successful VQA model?

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.

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Teaching Neural Networks to Point to Improve Language Modeling and Translation

Salesforce

Imagine you were a young child and wanted to ask about something. Being so young (and assuming you are not exceedingly precocious), how would you describe a new object, the name of which you have yet to learn? The intuitive answer: point to it ! Surprisingly, neural networks have the same issue. Neural Networks typically use a pre-defined vocabulary on the order of hundreds of thousands of words.

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Reaching consumers in the age of AI: What you need to know about search and social media

Martech

Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process over the next 12-36 months?

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Dear SaaStr: How Do I Become a VC?

SaaStr

Dear SaaStr: How Do I Become a VC? VC looks a lot more glamorous than it is.I f you are starting from the ground floor, first, bear in mind your compensation will be just OK, you won’t really get any “carry” (i.e., share of the profits on the investments) for a long time, if ever — and your job likely will be to hunt. To bring in the next Slack, the next Datadog, the next Shopify.

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Thinking out Loud: Hierarchical and Interpretable Multi-task Reinforcement Learning

Salesforce

Deep reinforcement learning (deep RL) is a popular and successful family of methods for teaching computers tasks ranging from playing Go and Atari games to controlling industrial robots. But it is difficult to use a single neural network and conventional RL techniques to learn many different skills at once. Existing approaches usually treat the tasks independently or attempt to transfer knowledge between a pair of tasks, but this prevents full exploration of the underlying relationships between

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?

Martech

Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” rule requiring companies to make it easy to cancel subscriptions. The suit, filed with trade groups the NCTA (The Internet and Television Association) and the Electronic Security Association (ESA), marks the first time the IAB has sued the government.

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How to Power Customer Experiences with AI and Sub-Second Real-Time Data Sync

Salesforce

Delivering an exceptional customer experience hinges on unifying interactions across every touchpoint. Yet, many brands struggle with fragmented data spread across systems, channels, and clouds. Salesforce Data Cloud solves this challenge by ensuring a consistent customer data sync across all platforms. This allows brands to deliver personalized experiences in real time, no matter how or where a customer interacts with the brand.

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My Upcoming Sales Training Courses for Negotiation, KPIs, AI, and Sales Management Templates

Iannarino

Today’s sales arena moves at breakneck speed, and standing still is a fast way to fall behind. If you're serious about winning more deals, capturing higher revenues, and boosting profit, then the smartest investment you can make is in a serious arsenal of advanced strategies.

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Who Is an Agentblazer?

Salesforce

You’ve heard about AI agents that can take on tasks and innovate at companies in ways we never thought possible. But what can they do for you? How can they save your company money and make your operations more efficient? How will they shape the future? If you’re asking these questions, you’re an Agentblazer. And there’s a whole community of folks like you who want to connect and learn.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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The Dramatic Rise of AI Agents

Sales Pop!

AI Agents are becoming increasingly popular for several reasons, representing a significant advancement in artificial intelligence technology and offering numerous benefits for both businesses and individuals. Moreover, here’s a closer look at why AI Agents are gaining such traction: 1. Autonomous Action and Productivity Boost: First and foremost, AI Agents can work independently, handling tasks without the need for constant human oversight.

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50+ Crucial Questions You Can Ask in a Job Interview

G2

Read up on 40 crucial questions to ask in an interview as a candidate to make informed decisions, show your interest, and stand out to potential employers.

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The Dramatic Rise of AI Agents

Sales Pop!

AI Agents are becoming increasingly popular for several reasons, representing a significant advancement in artificial intelligence technology and offering numerous benefits for both businesses and individuals. Moreover, here’s a closer look at why AI Agents are gaining such traction: 1. Autonomous Action and Productivity Boost: First and foremost, AI Agents can work independently, handling tasks without the need for constant human oversight.

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Debt Ratio: Definition, Formula (+ Free Calculator)

G2

Find a company's debt ratio by dividing its total debt by total assets. Learn why it matters, what makes a good debt ratio, and manage debt effectively.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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New Neural Network Building Block Allows Faster and More Accurate Text Understanding

Salesforce

In deep learning, there are two very different ways to process input (like an image or a document). Typically, images are processed all at once, with the same kind of computation happening for every part of the image simultaneously. But researchers have usually assumed that you can’t do this for text data: that you need to process it the way people read text: word by word, from the beginning to the end, taking context into account as you go.

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Cybersecurity Awareness Month: Five Perspectives, One Mission

G2

This Cybersecurity Awareness Month, G2 brings you a comprehensive look at the state of digital defense through the eyes of five key industry roles. In this exclusive blog post, we'll explore how different professionals approach cybersecurity challenges and their solutions.

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State of the art Deep Learning Model for Question Answering

Salesforce

We introduce the Dynamic Coattention Network, a state of the art neural network designed to automatically answer questions about documents. Instead of producing a single, static representation of the document without context, our system is able to interpret the document differently depending on the question. That is, given the same document, the system constructs a different understanding depending on the question (e.g. which team represented the NFC in Superbowl 50, who scored the touchdown in

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15 Most-Asked Phone Interview Questions (+ Example Answers)

G2

Read these top xx phone interview questions and sample answers and make a great first impression in your next phone interview with confident responses.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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New Deep Learning Model Understands and Answers Questions

Salesforce

Today, we published new state of the art results on a variety of natural language processing (NLP) tasks. Our model, which we call the Dynamic Memory Network (DMN) , combines two lines of recent work on memory and attention mechanisms in deep learning. Memory components give models the ability to store various facts internally, to access them later.

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What Is a Pay Stub? Definition, Example, and Free Template

G2

Learn what a pay stub is, why it's important, and how to create one for your small business. Simplify payroll management with our easy-to-follow guide.

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Dynamic Memory Networks for Visual and Textual Question Answering

Salesforce

Neural network architectures with memory and attention mechanisms exhibit certain reasoning capabilities required for question answering. One such architecture, the dynamic memory network (DMN), obtained high accuracy on a variety of language tasks. However, it was not shown whether the architecture achieves strong results for question answering when supporting facts are not marked during training or whether it could be applied to other modalities such as images.

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How to Decline a Job Offer Politely and Professionally

G2

Getting my offer to work at G2 was one of the biggest reliefs I’ve had in my career. However, it also provided a unique challenge that I’ve never experienced up until that point.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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MetaMind Neural Machine Translation System for WMT 2016

Salesforce

Neural Machine Translation (NMT) systems, introduced only in 2013, have achieved state of the art results in many MT tasks. MetaMind’s submissions to WMT ’16 seek to push the state of the art in one such task, English→German newsdomain translation. We integrate promising recent developments in NMT, including subword splitting and back-translation for monolingual data augmentation, and introduce the Y-LSTM, a novel neural translation architecture.

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Internal Communications Strategy: How to Plan in 7 Easy Steps

G2

Effective internal communication is key to success, and developing a strategy is the first step in achieving it. Learn how to do it for your business now.

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“Quid Pro Quo And Caring”

Partners in Excellence

Charlie Green wrote a stunning post, “ Relationships Are Everything ” Some of the ensuing discussion, both in the comments on the post and Charlie and my private notes to each other focused on the transactional nature of so much of what we do. “I’ll scratch your back if you scratch mine.” Quid pro quo is sometimes mistaken as a form of caring.

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What an honest MOps job posting looks like

Martech

I have chimed in about martech job descriptions in the past. It’s time to revisit the topic. Job descriptions typically range from specific to vague and reasonable to aspirational. (For example, an entry-level position requiring a graduate degree and several years of experience.) Many are understandably specific to an organization’s circumstances.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.