Wed.Jan 19, 2022

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4 Cold Calling Tips for Making a Good First Impression

Veloxy

Make a lasting and memorable first impression. Gone in sixty seconds. In addition to being a great Nicolas Cage movie, those four words also demonstrate what your prospect will be if you don’t have the right first impression formula for cold calling. Why do you need a first impression for cold calling ? While some salespeople at companies like Amazon Web Services and ServiceNow can leverage their company’s recognition during the first cold call, most salespeople need to inform and intrigue the

Cold Call 358
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What Does Your Client Gain by Meeting with You?

Iannarino

I knew the salesperson would not have much to say when he started our call with, "how's it going," a dead giveaway that the conversation would be short. Sure enough, he followed up with "how's business?" then pivoted to "What is the biggest problem you have in your business right now?" At that moment, I was tempted to shoot back, “The time I’m wasting on this call!”.

Clients 275
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The SCHEDULE For Tomorrow (Ecomm VS Expert)

ClickFunnels

The post The SCHEDULE For Tomorrow (Ecomm VS Expert) appeared first on ClickFunnels. Here is the plan…. AHHH!!! We get started TOMORROW!!! I’m SO EXCITED! Real quick, here is the schedule of events again for tomorrow: We start Thursday January 20th Private VIP Session starts @ 10:00 AM Eastern (With Russell) NOTE: IF YOU DIDN’T UPGRADE TO VIP – THIS IS YOUR LAST SHOT!

Sell 264
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How To Close Deals Faster – 5 x Effective Tips

The 5% Institute

Generally; the longer a sales cycle, the harder it will be to make a sale – which is why we’ll outline in this guide how to close deals faster. In this article, you’ll learn some simple yet effective sales tips to sell more often, and more consistently. Read on to learn how to close deals faster, by implementing our consultative sales tips. How To Close Deals Faster- 5 x Effective Tips.

Closing 144
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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16,528 People!?! What’s Your #1 Question?

ClickFunnels

The post 16,528 People!?! What’s Your #1 Question? appeared first on ClickFunnels. Holy moly – did you see this? So, we’ve got over 16k people registered for the “Ecomm VS Expert” SMACKDOWN this Thursday and Friday…! I’m SO EXCITED! Alison is jumping in a plane from Puerto Rico (85-degree weather) and flying to Boise (8-degree weather) so we can serve you for TWO DAYS… for FREE!

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New AR advertising experience from Emodo’s partnership with 8th Wall

Martech

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.

Technique 138

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Movable Ink and Stensul announce email partnership, integrations

Martech

Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to be included in emails being created, previewed and approved within Stensul without the need for coding. Movable Ink code will automatically be included in Stensul-produced HTML.

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How to Counteract the Fading Enthusiasm that Happens Right After Sales Training

Force Management

If you've ever launched a sales initiative, you know that you gain a significant return on the investment in the weeks immediately following rollout. The critical events that happen after training can make the difference between a sales initiative that moves the needle and one that falls flat. Here are a few ways to counteract the fading enthusiasm that can happen right after a sales training or a sales kickoff.

Launch 109
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Sellers: Use This Problem-Solving System to Lead Strong Discussions with Buyers

RAIN Group

When it comes to solving what may appear to be an intractable problem, sellers and sales managers are often at a loss for how, exactly, to lead the problem-solving process.

Process 118
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Google and marketing industry predictably hostile to proposed surveillance advertising ban

Martech

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.

Represent 111
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How analyzing search data can improve your decision-making

Search Engine Land

Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions. Please visit Search Engine Land for the full article.

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Good morning: Going for quick wins

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what gaps can you fill quickly? In Ryan Phelan’s outlook on how to approach the new year, he cautions marketers not to over-promise.

Gaming 103
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Google explains how it deduplicates Top Stories from main search results

Search Engine Land

Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results. Please visit Search Engine Land for the full article.

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5 Interesting Learnings from Asana at $400,000,000 in ARR

SaaStr

When we last checked in on Asana, they were at $240m in ARR growing an incredible 55% a year. You might expect growth to slow in such a highly competitive space, but no — Asana’s growth has defied gravity. At $400m in ARR, it’s now growing a stunning 70%. That’s incredible acceleration at scale. Ok 5 Interesting Learnings on how they accelerated growth at scale: 1.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far

Search Engine Land

Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms. Please visit Search Engine Land for the full article.

Gaming 100
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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

We’ve all been there. Clicking mindlessly through an agonizingly slow video presentation or sitting in a hot, stuffy conference room with dozens of other people listening to a presenter drone on about things you already know. Sales training programs are often like that — but they don’t have to be. When done right, they can improve your team’s performance and help you move closer to your sales goals.

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Google heightens adult ad policy enforcement after Reuters finds illicit ads

Search Engine Land

“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks. Please visit Search Engine Land for the full article.

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Dear SaaStr: What Makes a Bad CTO?

SaaStr

Dear SaaStr: What Makes a Bad CTO? While there is no legal definition for CTO or bright line between CTO and VPE, I’d suggest a start-up CTO really only has to do a few things — which are very hard: Assemble a small team (3–9) of very good engineers. That are super agile. That can ship a lot of very functional, very clever code that supports early, very rapid growth (from a very small base); and.

Legal 88
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Google recipe markup now requires specific times, no more time ranges

Search Engine Land

Google has removed all references to using time ranges in the recipe schema markup help documents. Please visit Search Engine Land for the full article.

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Five B2B sales tools you must add to Salesforce

Membrain

If you are considering a Salesforce installation, or are already using it, you may already know that a plain vanilla installation is not going to give you what you need to improve sales productivity.

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2022 Outlook: An Old School Selling Model Becomes Cutting Edge

Selling Power

Before you go into 2022 with a poor-fitting sales model, figure out where your offer’s buying decision lies on a customer’s “willingness to engage” scale.

Sell 84
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From B2C to Billions: How Vimeo Executed a B2B Pivot That Redefined Their Future with Vimeo CEO Anjali Sud

SaaStr

Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it. Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B? When Sud took the CEO position in 2017, Vimeo was targeting consumers and creators.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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“Did We Do The Right Thing?” Customer Engagement, It Can Be Really Simple!

Partners in Excellence

We struggle with customer/prospect engagement. We send endless emails trying to engage them. Our autodialers help us make 1000’s of calls, in the hopes that one person will pick up. We flood social channels with prospecting messages. We send endless texts. We know we have to reach customers through multiple channels. Technology and automation enables us to provide ever increasing volumes of messages across all these channels.

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Delayed Opportunities

Adaptive Business Services

You hear people talk all the time about “missed opportunities”. This is usually followed by “shoulda, woulda, coulda”. I’ve said this myself. Now I find myself looking at a new opportunity that I should have pursued years ago, but I never saw it until recently. I must have been blind. It was that obvious! . I’m going to chase it now. It is no longer missed.

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Launch Your Salesforce Admin Career With Trailhead Academy

Salesforce

What does a Salesforce Admin do? How do I start building admin skills? How do I take my admin skills to the next level? Why go expert-led for my learning? What tips do you have for admins? How do I earn my Salesforce Administrator credential? Connect with #AwesomeAdmins around the world! The Salesforce ecosystem is an interconnected network of Trailblazers building successful careers, communities, and companies with Salesforce.

Launch 52
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Real Story on MarTech: Where is the puck going in 2022?

Martech

Perennial NHL all-star Wayne Gretzky famously advised skating to where the puck was going , not where it is right now — a phrase that has since gotten widely adopted in a martech world fraught with constant change. Of course, this approach makes sense. If you always target the status quo, what happens when digital marketing currents shift, as they constantly do?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How Salesforce Built Its First Email Design System – And How You Can, Too

Salesforce

Keep emails on brand, spend less time making them and increase sales leads. Sounds good, right? You can do this with an email design system, a collection of reusable email modules and components that helps teams create consistent-looking email. Like any design system, it should be easy to use and provide clear guidelines. My job is to set and improve visual standards for our marketing emails.

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Measuring diversity in advertising: A challenge of scale

Martech

“The vast majority of people, when they look at ad content, say they don’t see themselves in it, they don’t see themselves represented. We spend all this time and money telling stories and yet most of the people who look at them don’t see themselves in it. Not only is this clearly inefficient, it’s also quite alienating.” Comments from Anastasia Leng, founder and CEO of CreativeX.

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5 Elements of a Successful Intent Data Strategy

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Whether you are just getting started on an intent data journey, or if you are using it for a while and would like to see better results, keep reading…. Deploying intent data into marketing and sales initiatives can be challenging. Whether you are working with the first party, second party, or third-party intent data.

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Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync

Search Engine Land

Changes from the experiment to the base campaign can also be applied with a single click. Please visit Search Engine Land for the full article.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.