Iannarino
OCTOBER 4, 2023
Bad questions are bad selling. You need a client-centric sales approach, one with effective strategies and a value-driven sales methodology.
Membrain
OCTOBER 4, 2023
“As goes the manager, so goes the team.” This common sales industry expression is actually more true than we realize, according to Carole Mahoney, author of Buyer First and founder of Unbound Growth.
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Search Engine Land
OCTOBER 4, 2023
Google has unleashed a new search update today, the October 2023 spam update. This spam update improves Google’s “coverage in many languages and spam types,” Google wrote. Types of spam. Google said the October 2023 spam update “aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.” Google said that update should “reduce the visible spam in search results, particularl
Martech
OCTOBER 4, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
OCTOBER 4, 2023
Google’s September 2023 helpful content update started rolling out Sept. 14 and completed rolling out 14 days later , on Sept. 28. The impact of this update was significant – many websites were devastated. X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. The update was so dire that companies even publicly commented they would have to lay off dozens of employees.
SalesProInsider
OCTOBER 4, 2023
Do you remember the story of Goldilocks and the Three Bears ? Goldliocks was a little girl who entered the bears’ home while they weren’t there. Then, seeking to fit in and feel like she was at home, she tried their porridge, their chairs, and even their beds. She ended up falling asleep because she was so comfortable and felt peaceful. That’s what we want with our prospective clients!
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 4, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
Search Engine Land
OCTOBER 4, 2023
Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Shoppers will be able to use this new technology for real-time product comparisons and to seek additional details, reviews, and recommendations tailored to their search context, reports Business Insider.
Partners in Excellence
OCTOBER 4, 2023
I’m constantly amazed as I look at performance of organizations. I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” If we achieve our growth/revenue goals, we think we are doing well. Too often, however, we could/should be doing much better. We are underperforming the potential.
Martech
OCTOBER 4, 2023
Hang on a minute. Do you really need another marketer on your team? Or is there a different way to look at the situation? Hiring is costly, time-consuming and distracting for your team. Moreover, adding a new team member significantly increases complexity and the need to communicate. Eventually, you’ll need to hire another marketer as your team grows.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
OCTOBER 4, 2023
If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. From automatically “enhancing” creative to fit the needs of the different placements (and people) on the platform to suggesting copy for your ads, Meta is making its ad platform as approachable as possible. And that’s the goal. Not just to encourage digital laypersons to strike out solo and start spending ad dollars on it’s simple self-service platform but to make the ongoing
Martech
OCTOBER 4, 2023
Icelandair had two problems. First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. As a result “they had difficulty making sure that all of the seats were filled. Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.
Search Engine Land
OCTOBER 4, 2023
LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we care. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization.
Martech
OCTOBER 4, 2023
In the past, customer loyalty was earned with a friendly smile at the corner store. Today, it’s all about the ease of clicking “add to cart” from the comfort of your living room. Recently, “omnichannel” has emerged as a buzzword in the industry. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
OCTOBER 4, 2023
Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year. Background generation. This new feature creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for dif
G2
OCTOBER 4, 2023
Learn how revenue operations influence critical decisions and drive a brand forward financially and operationally with SmartBug Media's CEO, Jen Spencer.
Search Engine Land
OCTOBER 4, 2023
In the past, customer loyalty was earned with a friendly smile at the corner store. Today, it’s all about the ease of clicking “add to cart” from the comfort of your living room. Recently, “omnichannel” has emerged as a buzzword in the industry. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.
Adaptive Business Services
OCTOBER 4, 2023
Lots of Nimble CRM news to report this month! Email reply reminder notes – Reply reminders were literally rolling out when I sent the last newsletter so here are some updated resources … Article. Video. Other quick notes … You can select how long to wait for a reply Reminders can only be applied to emails from within Nimble. They are not available within Gmail or Outlook interfaces.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
OCTOBER 4, 2023
When I think of sales, I picture friendly handshakes, lively chatter, and the spark of human connection. After all, it's a people-driven business. It relies on human intuition, persuasion, and relationship-building. At first glance, AI may seem out of place here. Yet, it can actually give us a better understanding of our prospects, making that human connection stronger.
Lead Fuze
OCTOBER 4, 2023
Have you ever wondered how to separate the wheat from the chaff in your pool of potential leads? Well, enter the AI lead scoring model. Like a seasoned farmer with an uncanny knack for picking out ripe produce, this revolutionary tool sorts through a myriad of data points. It identifies which leads are ready for harvest and which ones need more nurturing.
G2
OCTOBER 4, 2023
If you’re part of a leadership team, you’re probably tasked with one of the most important decisions in the last decade: how to implement AI in your business. What are the biggest challenges that AI can solve?
Lead Fuze
OCTOBER 4, 2023
Ever wondered how to win the high-stakes game of B2B marketing? Imagine you’re a player in an intense chess match, but instead of just relying on your wits, there’s a secret weapon at your disposal – b2b ai. Now picture this AI as your ultimate strategist, foreseeing moves that are miles ahead. Intrigued? This isn’t some distant sci-fi fantasy.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
G2
OCTOBER 4, 2023
Explore more in the cybersecurity universe with G2’s own Chase Cunningham as he discusses what everyone needs to know about AI, threats, and more.
Lead Fuze
OCTOBER 4, 2023
Have you ever felt overwhelmed when beginning a fresh job? Information overload, endless forms to fill out, and an onslaught of new faces can make any newcomer feel lost. That’s where AI in onboarding comes into play – like a digital sherpa guiding you up the steep slopes of starting something fresh. This isn’t just about easing employee stress; it also impacts customer experience and business efficiency.
Hubspot
OCTOBER 4, 2023
In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. They need a solution that not only equips them with the necessary knowledge and skills, but also empowers them to be confident in selling. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.
Lead Fuze
OCTOBER 4, 2023
Have you ever tried to capture lightning in a bottle? That’s what managing a sales pipeline can feel like. It’s dynamic, constantly changing and full of untapped potential – just waiting for the right touch to harness its power. Is there an easier way? Welcome to the world of AI sales pipeline. This is where artificial intelligence meets your sales process, taking over tedious tasks such as data entry and analyzing customer behavior while freeing up time for your team.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Search Engine Land
OCTOBER 4, 2023
Broken internal links on your website are bad for user experience and search engine visibility. But among the long list of technical SEO improvements you can make to your site, identifying and fixing broken links can fall by the wayside. This is especially true if you’re trying to do this at scale on a site with thousands of webpages. Fortunately, regular audits and a whole suite of SEO tools make broken links an easily solvable problem without needing vast technical expertise.
Lead Fuze
OCTOBER 4, 2023
Ever been at a loss for words when it’s time to make your AI sales pitch ? We’ve all been there. That dreaded silence, the sweat on your brow as you scramble for just the right phrases to convey your message. What if there was a way to make creating compelling presentations feel more natural? What if crafting compelling pitches could become second nature?
SaaStr
OCTOBER 4, 2023
Founder and CEO of SaaStr Jason Lemkin deep dives into the current state of SaaS and the Cloud. Lemkin and David Sacks touched on whether SaaS is making a cautious recovery , and Lemkin shares a slightly different perspective here. A Cautious Recovery? Sacks and Lemkin have slightly different views on whether we’re experiencing a cautious recovery.
Search Engine Land
OCTOBER 4, 2023
Paid search changes quickly. A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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