Iannarino
DECEMBER 11, 2023
Discover the alarming trend that is jeopardizing the effectiveness of leaders and decision-makers , as the consultative approach becomes a casualty of modern practices.
Search Engine Land
DECEMBER 11, 2023
Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Why we care. This new feature gives deeper insights into your current measurement setup, allowing you to assess what’s effective and what’s not, and make necessary changes to improve the performance of your ads.
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Martech
DECEMBER 11, 2023
In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. The first part is here. 5. Identify and trigger behaviors Crafting a unique identity is only the beginning. You need action. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal.
Search Engine Land
DECEMBER 11, 2023
LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
DECEMBER 11, 2023
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.” Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we nee
Search Engine Land
DECEMBER 11, 2023
Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced conversions. Why we care. These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations, and maintaining a competitive edge in the market.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 11, 2023
So there’s a perhaps obvious conversation everyone should be having, but isn’t: “Look, in 2023 we basically hid inside our existing customer base. We pushed through record price increases. We made it harder to cancel. We tried everything we could in upsell. And most importantly, we relied on our 100%+ NRR to stay in the game.” While I don’t love it, I get it in a tough year. 100%+ NRR helps you stay in the game even in tougher times.
Martech
DECEMBER 11, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
DECEMBER 11, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Understanding the Sales Force
DECEMBER 11, 2023
Welcome to my annual list of the best sales and sales leadership content of 2023. This year’s list has thirteen entries, including articles, videos, and LinkedIn posts. There are several categories including Most Read, Most Liked, Most Engagement, Best Quality and Personal Favorite. Ready? 2023 saw more content than ever before and that certainly includes the sales space.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
DECEMBER 11, 2023
Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary to the common belief that low traffic equates to ineffective content, the issue might lie in ranking or conversion, not necessarily the quality of the content itself.
Membrain
DECEMBER 11, 2023
Art and Science of Complex Sales podcast, interview with Dr. Howard Dover, Director of the Center for Professional Sales and Sales Coach at the University of Texas at Dallas.
G2
DECEMBER 11, 2023
At our G2 Reach 2023 event, I had the privilege of participating in a riveting conversation on how today’s leaders can master AI in their marketing. While I am not a marketer (although I like to think I dabble), I was able to weigh in on the AI landscape on G2 and share how we’re innovating in our own Labs team.
Salesforce
DECEMBER 11, 2023
The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. It’s a battle between administrative burdens and elevating the customer experience – a situation that happens all too often.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
G2
DECEMBER 11, 2023
As the customer experience becomes more digital, consumer feedback represents the cornerstone for business improvements. Yet, as data increases, its interpretation becomes more complex. So how do you simplify work for you and your team? If you haven’t already, now may be the time to use AI for its revolutionary approach to analyzing customer feedback.
Sales Pop!
DECEMBER 11, 2023
In the ever-evolving realm of leadership and motivation, Bill Sims stands as a beacon of wisdom. He inspires individuals and organizations to harness the transformative power of positive reinforcement. Recently, I had the privilege of hosting Bill on my podcast. We delve into his groundbreaking book, “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement,” We had the chance to explore the nuances of effective leadership in today’s dynamic workplace.
Salesforce
DECEMBER 11, 2023
At Salesforce, we understand the unique value of community. Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. Not to mention, studies show that we retain 90% of what we learn by teaching others.
Hubspot
DECEMBER 11, 2023
In the past, onboarding involved sitting in a room and listening to your manager explain the role. Perhaps you’d take coffee breaks and grab lunch, but you almost always had to be on-site. However, since the COVID-19 pandemic, the world has changed. Virtual training has often become the default. There have been many benefits to this change — there are no geographic restrictions for who you hire and no need to pay for travel.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Highspot
DECEMBER 11, 2023
Navigating the intricacies of deal-making in today’s challenging economic landscape is an arduous task. Factors such as reduced budgets, expansive buying committees, stringent cost controls, and increasingly cautious buyers contribute to an environment where success requires a delicate balance. The imperative is clear: either excel and persevere or face the possibility of game over.
Search Engine Land
DECEMBER 11, 2023
Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck? Something not often addressed is Google Ads’ dual aim of generating revenue for advertisers and for itself – and not necessarily in that order. I always remind clients about Google’s single stated source of revenue, which is to “ sell ads, nothing more.” This article tackles a few less-obvious areas in the Google
Spiro Technologies
DECEMBER 11, 2023
Transcript Adam Honig: I have your title as research fellow. Colin Grabow: That’s it. Adam Honig: Do they have research ladies, too? I was trying to figure out how to work that in, but I couldn’t quite figure out how to make it sound PC. Colin Grabow: No, all my female colleagues, they also take the title of fellow. Adam Honig: Hello and welcome to Make it.
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