Iannarino
JUNE 7, 2023
In 1965, the futurist, Alvin Toffler wrote, "The acceleration of change in our time is, itself, an elemental force. The accelerative thrust has personal and psychological, as well as sociological consequences. unless man quickly learns to control the rate of change in his personal affairs as well as in society at large, we are doomed to a massive adaptational breakdown.
Membrain
JUNE 7, 2023
I love to play golf. What’s fun with golf is that it’s a difficult sport, both technically and mentally, and when you’re doing it, you really get into the flow. You can’t be thinking about anything other than your next shot.
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Martech
JUNE 7, 2023
Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent data that produces few results? In today’s challenging economic environment, your program has to work better than ever. Casting a wide net in a sea with fewer fish will be less productive.
Search Engine Land
JUNE 7, 2023
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JUNE 7, 2023
It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.
G2
JUNE 7, 2023
We chatted with Keith Pearce to discuss everything automation, artificial intelligence, data, and the customer experience. Learn how to balance it all.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JUNE 7, 2023
Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to better track and connect your customers’ conversion journeys across different devices and sessions.
Sales Hacker
JUNE 7, 2023
Sales teams use various methodologies, including MEDDIC, MEDDPIC, and NEAT, and often switch between them based on the dominant trend. But, as our guest Richard Harris says, one size doesn’t fit all, and it’s not as simple as rip-and-replace if a process doesn’t bring immediate or quick results. In this episode of Sales Hacker, Richard shares how he approaches processes from creation to implementation.
SaaStr
JUNE 7, 2023
Dear SaaStr: What’s the #1 Way I Can Accelerate My Career Growth? My uber-learnings: Find the best boss you can; and Take on every initiative, project, task and endeavor you possibly can from her. And work for them for a while. Long enough to get promoted once, ideally twice. Ideally 3-4 years. The best career accelerator I ever got was working for a few great bosses.
Sales Hacker
JUNE 7, 2023
Top performing AE’s self-source 25-40%+ of their pipeline from outbound prospecting efforts (Salesloft and the Bridge Group). So what exactly are these top performers doing differently? 1) Hyper-focus on their top accounts (and disqualify the rest—usually more than half) 2) Not afraid to outbound directly to senior executives (and know the language they speak) 3) They don’t rely on marketing and SDR s to hit their number.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JUNE 7, 2023
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.
SaaStr
JUNE 7, 2023
Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. But sometimes, the road less traveled is the path to success. In an eye-opening workshop, WorkRamp CEO Ted Blosser shares how to overcome setbacks, trust your customers, and defy traditional wisdom to carve out a path to growth.
Hubspot
JUNE 7, 2023
Every step of your sales process is a struggle in its own right, so by the time you reach the negotiation stage, it can feel like you've run a marathon — but you still have a ways to go. Landing on agreeable terms that sufficiently suit your interests is a finicky, often frustrating process that can go south on a dime. Winding up on the wrong side of a slanted deal or losing out on a potential agreement entirely are possibilities in every negotiation — and you need to know how to steer clear of
SaaStr
JUNE 7, 2023
So Twilio is perhaps the top “hero” SaaS company that has taken the biggest hit from the crunch of 2023. Twilio dominates many of its spaces and segments. It’s the Stripe for Communications. But that’s also a segment of the market when customers have cut back heavily. As a result, growth has radically slowed for the first time ever, to just 15% at $4 Billion in ARR. 5 Interesting Learnings: #1.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
G2
JUNE 7, 2023
In episode 5 of the GTM Innovators podcast, Jason Zintak joins G2 Chief Revenue Officer Mike Weir. Check out this recap to learn about the conversation.
Accent Technologies
JUNE 7, 2023
Accent Assist gives enterprise teams their own custom Chat AI solution. Our powerful knowledgebase combined with foundation models from OpenAI, Google and Meta to answer detailed questions about your products, services, accounts, opportunities, and pipeline. You can even get detailed recommendations for next steps and improvement. Accent Assist is a transformative tool for enterprise revenue teams.
The 5% Institute
JUNE 7, 2023
In today’s digital age, where online transactions and virtual interactions are becoming increasingly common, the value of in-person sales cannot be overstated. I n-person sales involve face-to-face interactions between sales representatives and potential customers, providing a unique opportunity to build personal connections and drive business growth.
The Digital Technology
JUNE 7, 2023
As technology rapidly advances, the future of 3D printing stands to make significant shifts, particularly in sustainable materials and filaments. Now is the best time for 3D printing enthusiasts to get involved as 3D printing is changing industries like health care.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The 5% Institute
JUNE 7, 2023
In today’s competitive job market, having the right set of sales skills can make all the difference when it comes to landing your dream job. Whether you’re a seasoned sales professional or just starting your career in sales, showcasing your abilities effectively on your resume is crucial. Recruiters and hiring managers are keen to see specific sales skills that demonstrate your potential to drive revenue and contribute to the growth of an organization.
Sales Pop!
JUNE 7, 2023
Growth in your small business can open doors for you to achieve what you’ve always wanted to build. So if you’re feeling stuck in a rut, it may be worth investing in avenues of growth. One of the best ways for a small business to grow is to attract new customers. Of course, your current customers are valuable. They’re the foundation for your future.
The 5% Institute
JUNE 7, 2023
Sales methodologies play a crucial role in the success of any business (which you’ll learn about in this Spiced Sales Methodology guide). They provide a structured approach to selling products or services, ensuring that sales teams are equipped with the necessary skills and strategies to convert leads into customers. In today’s competitive market, having an effective sales methodology is essential to drive revenue and achieve business goals.
The Digital Technology
JUNE 7, 2023
In today’s highly digitalized world, businesses of all types and sizes are heavily reliant on mobile apps to connect with their customers, enhance brand visibility and drive revenue growth.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
The 5% Institute
JUNE 7, 2023
In today’s highly competitive business landscape, effective sales strategies and tactics are crucial for sustainable growth. B2B sales consulting plays a pivotal role in helping businesses achieve their sales goals and optimize their revenue generation process. This comprehensive guide explores the world of B2B sales consulting, providing valuable insights, strategies, and tips for success. 1.
G2
JUNE 7, 2023
National Leave a Review Day is about the importance of reviews for today’s modern buyers. Read this article to see how to can boost your review collection.
The 5% Institute
JUNE 7, 2023
Negotiation strategies are an essential skill that plays a pivotal role in various aspects of life, from business deals to personal relationships. The ability to navigate through negotiations effectively can significantly impact the outcomes and benefits one can achieve. In this article, we will explore the importance of having a robust negotiation strategy and provide practical tips and insights to help you become a skilled negotiator. 1.
G2
JUNE 7, 2023
Who knows more about the market than a Chief Market Officer? Learn more about creating the right go-to-market strategy with 6sense’s Latané Conant.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Search Engine Land
JUNE 7, 2023
Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. 1. Understand the Chinese market and audience Gaining insight into the Chinese market and its audience should be your goal to succeed in China.
Salesforce
JUNE 7, 2023
A great slide deck can help win a deal. But what happens to the essential information after the pitch? Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement.
Search Engine Land
JUNE 7, 2023
Google has released two updates to Google Bard, its AI chat bot. The first update is to make Bard better at mathematical tasks, coding questions and string manipulation. The second update is to allow you to export tables that Bard generated directly into Google Sheets. Improved math and data analysis. Google Bard has a new technique called “implicit code execution” that helps it “detect computational prompts and run code in the background,” the company wrote.
Salesforce
JUNE 7, 2023
There is arguably nothing more valuable to your company, and central to its success, than data. According to a 2023 survey , 88% of business leaders are increasing investments in data and artificial intelligence (AI). But only 39% of companies make data training available to all employees. We can help you change that. Learning about data isn’t as hard as you might think.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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