Iannarino
AUGUST 16, 2023
After you have made hundreds or thousands of sales calls, you can become so comfortable that you stop preparing for a sales meeting. Not preparing is a mistake, no matter how long you have been in sales or how many calls you’ve made.
Veloxy
AUGUST 16, 2023
Salesforce’s revenue in 2022 was $26.492 Billion. The average ROI period for a Salesforce installation is now 13 months. Shouldn’t the return, along with the uptick in sales, come faster than one year?! Maximizing Salesforce ROI can feel like an enigma. You’ve invested in the platform, but how do you ensure you’re truly getting the most out of it?
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Membrain
AUGUST 16, 2023
One of the challenges sales leaders face when trying to help a team improve their sales performance, is resistance to the phrase “sales process.” In fact, sometimes when you wave the words “sales process” in front of a sales professional, they become like a bull with a red cape waved in front of its face.
Salesforce
AUGUST 16, 2023
Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
AUGUST 16, 2023
Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialised advice faster by using this premium service which has historically only been accessible to Google Ads’ biggest clients.
Understanding the Sales Force
AUGUST 16, 2023
I was watching a crew install a walkway made up of very large stepping stones. The finished walkway would consist of around 30 such stones that measure an average of 3′ x 2′ x 4″ thick and will have grass around and between each step. It’s quite a process for the crew to complete this project. For example, they must: Pull up the old walkway which, in this case was pavers Install, level and compress new stone dust because the pavers were thicker than the stones Operate
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 16, 2023
Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. And why shouldn’t they? With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.
Search Engine Land
AUGUST 16, 2023
No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video. Why we care. Even though Google has said numerous times that Google does not use SEO tool scores (e.g., Domain Authority), it has become a zombie myth (i.e., a myth that just won’t die).
Partners in Excellence
AUGUST 16, 2023
Virtually every organization I work with has a real misunderstanding of Selling Processes and Sales Methodologies. Both are critical, and while complementary, they serve very different purposes. And, I think, training companies and consultants (like me), sometimes confuse these issues, not serving our clients as effectively as we should. At the risk of oversimplifying the difference.
Search Engine Land
AUGUST 16, 2023
When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. What kind of publicity are we talking about? It could be: A hate-based group is organizing on your university campus.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
AUGUST 16, 2023
Dear SaaStr: Should I Switch from HubSpot CRM to Salesforce if I’m Just Starting Out? My general advice here has stayed the same for 15+ years — but my specific learnings have evolved. Advice: Just let your VP of Sales pick their CRM. Let Your Top Execs Pick Their Tools. Until a few years back, they’d probably want Salesforce 95% of the time.
Search Engine Land
AUGUST 16, 2023
X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the platform and look for alternatives.
SaaStr
AUGUST 16, 2023
You probably can’t make it in a large, crowded market if you have “no new innovative product offering.” But take a pause. Crowded large markets are good. That means you can scale quickly — if, if, you hit it. But, in a crowded market, you probably have to be 10x better than the current market leaders. Not 10x better than the past.
Search Engine Land
AUGUST 16, 2023
XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits. What is an XML sitemap? In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SalesProInsider
AUGUST 16, 2023
But why ? Two words you should not use when a prospect has a concern, objection, or has shared their decision with you. But why ? Two words that create a defensive reaction from the person that you’re speaking with. But why ? Two words that stop your chance of collaboration and an open conversation. The Why Behind the But Why Caution for Sales Objections Why am I adamant about this?
Martech
AUGUST 16, 2023
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.
Search Engine Land
AUGUST 16, 2023
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.
RAIN Group
AUGUST 16, 2023
More than ever, sales teams are struggling with unqualified leads, missed sales goals, and lost opportunities. Increasingly, company and sales leaders are turning to coaching as a solution. And why not? Executive and personal-effectiveness coaching have historically yielded great results. According to the International Coaching Federation, the average company can expect a return of 7 times the initial investment in coaching. 1 Shouldn’t the same be expected from sales coaching?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Pop!
AUGUST 16, 2023
False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. Misleading claims deceive or confuse consumers, leading to uninformed decisions. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.
The 5% Institute
AUGUST 16, 2023
In the dynamic and often challenging world of sales, the fear of rejection is a formidable obstacle that countless professionals encounter. The mere thought of hearing the word “no” can evoke feelings of unease and trepidation, sometimes even preventing talented salespeople from achieving their true potential. However, understanding the psychological underpinnings of this fear and learning effective strategies to conquer it are pivotal steps toward excelling in the competitive landsc
TaskDrive
AUGUST 16, 2023
Discover the best sales podcasts for boosting your skills and success. Learn from experts and stay ahead in sales. Tune in now! The post Tune In to Level Up: The 11 Best Sales Podcasts for SDRs appeared first on TaskDrive.
David Meerman Scott
AUGUST 16, 2023
AI-powered search is radically changing the way people use information on the Web, fundamentally disrupting how brands get found and rendering many Search Engine Marketing strategies obsolete. A list of blue links doesn’t apply with chatbot queries, so to get found you need new strategies.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
The Digital Technology
AUGUST 16, 2023
A website’s homepage design represents a company’s physical front in the ever-changing and fiercely competitive world.
Martech
AUGUST 16, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. He talked to us about being a cheesehead and how the fall of the Soviet Union started him down the path to founding RSG.
SaaStr
AUGUST 16, 2023
So Toast is the latest SaaS leader to get much more efficient in the past 12-18 months. Monday, HubSpot, Mongo and more all did the same. But they’re still cruising — growing a stunning 45% as they blow past $1.1 Billion in ARR! Even with a company that is much more efficient than an IPO. And their stock is up 34% Year-to-Date, and it trades at a health $12.6 Billion — or 12x ARR. 5 Interesting Learnings: #1.
Martech
AUGUST 16, 2023
The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the manner they prefer without overwhelming them. The national retailer partnered with texting platform Vibes to manage the campaign, which includes SMS (texts), MMS (with enhanced multimedia creative) and mobile wallet.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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