Iannarino
JANUARY 23, 2024
Discover how focusing on winning deals, rather than merely accumulating opportunities, is the game-changer in achieving B2B sales success.
Veloxy
JANUARY 23, 2024
Wondering how to leave a lasting impression on your customers? Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively.
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Search Engine Land
JANUARY 23, 2024
Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. The employees making those calls are members of the sales team, not support, according to a Google spokesperson.
Partners in Excellence
JANUARY 23, 2024
Time management has always been an important concept. I can remember reading all sorts of books on effective time management, even back to college days. I continue to devour them, adapting many of the principles to my own time management. We have reached a “crisis” in time management. Every leader I speak with identifies the issue of “finding the time,” as one of the top issues they face.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JANUARY 23, 2024
Google warned website and app owners that they could face account suspension in the European Union (EU) if they display non-compliant GDPR Consent Banners. Why we care. Site owners need address violations before Google-assigned deadlines or risk not generating revenue from Google. Action needed. If Google detects a violation, it will send an email pinpointing the problem and a deadline for fixing it.
Heinz Marketing
JANUARY 23, 2024
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This strategy, known as customer-led growth (CLG), has become more than a trend – it’s the new playbook for success. At the forefront of this transformation is AI.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
JANUARY 23, 2024
Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way.
Search Engine Land
JANUARY 23, 2024
PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands.
Martech
JANUARY 23, 2024
Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.
Sales Gravy
JANUARY 23, 2024
On this must-listen episode of the Sales Gravy Podcast, Jeb Blount sits down with Ryan Taft. Ryan is the author of the hit new sales book Story Getter. Jeb and Ryan explore how buying is an emotional experience and sales pros that ask questions that get the story “why” behind the buyer’s “what” sell more. They dive into how curiosity and empathy are pivotal for transforming your sales approach.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JANUARY 23, 2024
A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.
SaaStr
JANUARY 23, 2024
So at least in my experience and orbit, folks in tech have gotten progressively less satisfied and more unhappy the past 18 months or so. It’s not layoffs. Those folks have a reason to be upset, but there really haven’t been many in my ecosystem. And I’m excluding them. It’s not comp. While many in sales have seen comp declines, overall comp has held up outside of sales, and even in sales many are still paid quite well.
The Advantexe Advisor
JANUARY 23, 2024
It has been very interesting to watch the mindset trends of learners going through foundational business acumen simulations that are focused on building individual and company business savvy over the past six months. In many of Advantexe’s core business acumen simulations , learners are presented with a portfolio of products and services that mimic real-world situations.
SaaStr
JANUARY 23, 2024
Dear SaaStr: Does it get easier or harder to scale SaaS as your company grows? Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. Why? Once you cross $5m-$10m in ARR, then usually: You have a brand. At least, you have a mini-brand in your niche. And that brand generates leads organically, and fairly low-cost leads.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Spiro Technologies
JANUARY 23, 2024
Transcript Eddie Russnow: We did all the electrification for the overhead on the Green Line Extension to Somerville. Adam Honig: That was a pretty big project. Eddie Russnow: That was huge. Adam Honig: Well, I’d like you to do the rest of the Green Line because it’s really not that good. Eddie Russnow: They’re going to be doing it, just so you know.
Sales Pop!
JANUARY 23, 2024
Reshaping the Affordable Housing Landscape in Silicon Valley Silicon Valley. Land of tech giants, venture capitalists, and sky-high housing prices. Owning a home here can feel like a distant dream, especially for young people and those on fixed incomes. But what if there was a solution that was affordable, sustainable, and surprisingly stylish? Enter mobile homes and the visionary entrepreneur Franco Perez , who’s reimagining their potential in a big way.
Predictable Revenue
JANUARY 23, 2024
Collin's top tool picks from 2023 are the essential tools that made a mark: Apollo, Clay, Chat GPT, and Orum. The post Collin Stewart’s Favorite Things From 2023 appeared first on Predictable Revenue.
TaskDrive
JANUARY 23, 2024
This guide is for CEOs, founders, and business leaders. Learn how you can leverage an effective social media strategy for executives. The post Elevate Your Leadership With the Right 2024 Social Media Strategy: A Guide For Executives and CEOs appeared first on TaskDrive.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Predictable Revenue
JANUARY 23, 2024
Each day as a BDR in Sequencing is a new chance to connect, make a difference, and be part of something that truly matters. The post An SDRs Guide to the Health Tech Industry appeared first on Predictable Revenue.
Hubspot
JANUARY 23, 2024
Does upselling have to feel sleazy or uncomfortable? I don't think so, but it depends on how you approach it. Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously.
Sell Or Die
JANUARY 23, 2024
Dr. Brandon Chicotsky is an Assistant Professor of Professional Practice in Marketing and Co-Founder of the TCU Sales Center. Dr. Chicotsky’s career began in United States Congressional lobbying for military aid appropriations for allies abroad at a “top 3” firm, which provided professional inroads in the Middle East enabling his subsequent appointment in the private sector.
Martech
JANUARY 23, 2024
Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving colla
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Salesforce
JANUARY 23, 2024
What do networking events, parties, conferences, and speed dating all have in common? They attract likeminded people looking for connection. With each conversation, an exciting and memorable interaction might evolve into a lasting relationship. In these settings, the aim isn’t to meet everyone; it’s about finding the ones whom you resonate with, where the connection feels just right.
Search Engine Land
JANUARY 23, 2024
Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. But I have good news: SEO evolve daily, but the underlying principles of what you’re solving for hasn’t changed much over the past decade. Yes, things change.
Salesforce
JANUARY 23, 2024
Did you know that 65% of customers expect companies to adapt to their changing needs and preferences, but almost as many feel that companies are treating them as a number? As a small and medium business (SMB) leader with limited budgets and resources, you may feel pressure to keep up. Wondering how to know your customers better, improve productivity, and grow your business faster?
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