Iannarino
JULY 24, 2023
Leaders who push for sales velocity have things backward. Any suggestion that a salesperson should try to speed up the sales conversation is more likely to cause problems at best, and a loss at worse. Longtime readers will know that you want to dominate your client’s time because the amount of time a client spends with one salesperson is a better indication of a deal’s momentum.
Martech
JULY 24, 2023
Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.
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Salesforce
JULY 24, 2023
Let’s face it: mundane, repetitive work can be a drag. In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Yet, 52% of companies still have too many manual processes and tasks. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings.
Martech
JULY 24, 2023
One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Search Engine Land
JULY 24, 2023
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report issues.
SaaStr
JULY 24, 2023
So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time. 2022/2023 was the year!
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JULY 24, 2023
Dear SaaStr: How does a SaaS company find its initial price point? It’s pretty simple. First, you anchor around a “comp”, another product that either does something somewhat similar, or that provides somewhat similar value in the market. The comp could be a direct competitor, an indirect competitor, or merely something in another market that provides somewhat similar value.
Search Engine Land
JULY 24, 2023
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too.
SaaStr
JULY 24, 2023
Some SaaS and Cloud leaders have seen big impacts from the post-2020 hangover, but others keep accelerating. MongoDB is one of those that has never stopped. Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. MongoDB is at a stunning $1.5B in ARR, 29% overall growth, and is worth $29B.
Search Engine Land
JULY 24, 2023
TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Sales Hacker
JULY 24, 2023
Nicole is the VP of Marketing at Tackle , where she oversees the strategy and execution across brand, demand gen, content, product, customer, and partner marketing. She’s passionate about building GTM programs aligning cross-functional teams while scaling revenue. Before Tackle, she built and scaled the marketing team from the ground up at two previous SaaS companies.She enjoys advising early-stage SaaS companies as they build their marketing team and strategy.
Search Engine Land
JULY 24, 2023
Twitter is the past. X is the future. The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media, to an “everything app” best compared to WeChat: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another
The 5% Institute
JULY 24, 2023
In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions. Unlike closed-ended questions that prompt simple “yes” or “no” answers, open-ended questions encourage customers to share their thoughts, feelings, and opinions in their own words.
Search Engine Land
JULY 24, 2023
Content marketing is crucial for brand awareness and engagement in the digital landscape. Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions. This article explores top AI tips to boost your content marketing efforts. What is an AI prompt? AI prompts are any type of text, data, or question that tells the AI the desired response you seek.
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Highspot
JULY 24, 2023
The best way for sellers to connect with today’s more educated buyers is to come prepared with compelling content that convinces them to move to the next stage of the buyer’s journey. That’s where sales enablement content comes into play. What Is Sales Enablement Content & Why It’s Important Sales enablement content allows your reps to effectively engage with prospects, move them down the sales funnel, and ultimately convert them into paying customers.
Search Engine Land
JULY 24, 2023
A new Google Performance Max feature lets you combine products and create collections – for ads or free product listings. Collections allow you to associate products with your creative assets – images, videos and text. Why we care. The ability to associate different products and assets simplifies the product listing experience, saving you time and money.
G2
JULY 24, 2023
The age of generative AI is here, presenting unique challenges and opportunities. Read how G2 approaches moderation to guarantee authentic, real reviews.
Search Engine Land
JULY 24, 2023
SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact. Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. Coincidentally, Google’s John Mueller’s perspective differs from ours, and we will explore this further in the article.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Lead Fuze
JULY 24, 2023
Whether you’re a sales executive, marketing professional, or business owner, understanding how to use intent data can be pivotal for your success. According to industry studies, businesses leveraging intent data see up to 70% higher conversion rates. This is an impressive statistic given the increasingly competitive nature of today’s digital marketplace.
Search Engine Land
JULY 24, 2023
In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. Drawing from my leadership experience with companies like Nordstrom, Groupon and GitHub, and my work with diverse consulting clients, I have refined this approach of emphasizing effective communication, collaborative teamwork, and harmonious synergy as the four pillars of success in ente
Lead Fuze
JULY 24, 2023
Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory. This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment.
Search Engine Land
JULY 24, 2023
Disruptive algorithm updates have shaken up Google’s SERPs over the years. Remember Penguin, Panda, Caffeine and May Day? Google’s updates typically begin as a narrow attempt to solve an individual problem, then broaden and gain names before being absorbed into the core ranking algorithms. Despite the dynamic nature of search, Google’s commitment to tackling spammy web content remains unchanged.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Lead Fuze
JULY 24, 2023
Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. According to recent data from Gartner’s 2023 Technology Marketing Benchmarks Survey, the SaaS industry is growing at an unprecedented rate. This rapid growth presents both immense opportunities and unique challenges for businesses trying to stand out in this crowded marketplace.
Lead Fuze
JULY 24, 2023
Whether you’re a seasoned marketing executive or an emerging startup founder, understanding how to measure account-based marketing is crucial for your business growth. According to industry reports, companies using ABM generate 200% more revenue for their marketing efforts. This impressive statistic underscores the importance of mastering this targeted approach in today’s competitive B2B landscape.
Lead Fuze
JULY 24, 2023
Whether you’re a seasoned entrepreneur, an ambitious startup founder, or a dedicated employee climbing the corporate ladder, understanding how to accept no for an answer is crucial in your professional journey. In business scenarios where stakes are high and emotions run deep, hearing ‘no’ can be disheartening. But this two-letter word doesn’t always signify defeat – it could also pave the way for growth and resilience.
Lead Fuze
JULY 24, 2023
Whether you’re an independent filmmaker or a seasoned video production company, knowing how to get clients for video production is crucial to your success. With the growing demand for online videos, businesses are increasingly utilizing video as a marketing tool – 86% to be exact – offering ample opportunities in the field of video production.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lead Fuze
JULY 24, 2023
Whether you’re a sales manager, marketing executive, or business owner, understanding how to build a lead scoring model is critical for your success. According to research, approximately 65% of businesses cite generating leads as their biggest challenge. This research demonstrates the necessity of having a reliable system to distinguish and rank prospects.
Lead Fuze
JULY 24, 2023
Whether you’re a startup founder, a sales executive, or a marketing strategist, understanding how to build an ideal customer profile is crucial for your business success. According to industry studies, businesses that leverage well-defined customer profiles can increase their sales efficiency by up to 123%. This impressive statistic underscores the importance of having detailed insights about your potential customers on both individual and company levels.
Lead Fuze
JULY 24, 2023
Whether you’re a startup founder, sales representative, or digital marketer, understanding how to cold email clients can significantly impact your business growth. Stats suggest that globally, more than half the population has an active email account. This vast pool of potential leads and customers is an opportunity waiting to be tapped. However, with the increasing volume of emails flooding inboxes daily, how do you ensure your cold emails stand out and get noticed?
Lead Fuze
JULY 24, 2023
Whether you’re a budding entrepreneur or an established business owner, understanding how to create a business pitch deck is crucial for your venture’s success. According to industry experts, an effective pitch deck can significantly increase your chances of securing investment. This impressive statistic underscores the importance of mastering this skill.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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