Fri.Aug 18, 2023

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Data and Analytics for Sales

Anthony Cole Training

If you look beyond the surface and dissect the performance of your team, it is often an eye- opening experience. but uncovering the data and analytics for your sales team is an essential practice in building a high performing sales team. Most sales leaders report on year over year results, sales YTD against plan, how their team is doing against other sales divisions or peers in the industry, and new business.

Sales 219
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Free Range Salespeople vs. Technology Pod Dwellers

Iannarino

The last few posts I published on LinkedIn have revealed generational differences. The content suggested salespeople should meet with clients face-to-face, leading several readers to argue against this because their clients prefer virtual meetings. One reader suggested that their client might not want to go to the meeting and would rather stay home with their family.

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Trending Sources

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Stop Killing Your Sales Opportunity by Saying These 2 Words – Part 2

SalesProInsider

“ But why?” The two words you should never say or ask when a prospective client shares a concern, an objection, or an unfavorable decision. Why? That’s what I covered in the last tip. This tip is about what we should do instead, which I call the Stop, Drop, and Roll. Stop, Drop, and Roll through Sales Concerns and Objections When someone shares information that is a concern, objection, or unfavorable decision, the strategy that keeps the conversation moving and increases your probability o

Sales 112
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Get Dreamforce-Ready with the Road to Dreamforce 2023

Salesforce

Get ready for Dreamforce What is the Road to Dreamforce Quest? Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Get ready for Dreamforce With more than 1,500 sessions, 40 keynotes, visionaries, AI experts, global leaders, and thousands of Trailblazers , there’s no shortage of things to do an

CRM 98
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Just One Thing…

Partners in Excellence

To say we live in a world of overwhelm, overload, volatility, constant change is an understatement. Burnout, exhaustion impacts everyone at all levels. There seem to be two dominant ways of handling this overwhelm. The first is hunkering down. Focusing on what has worked in the past, hoping that, “this too will pass.” In some sense, it’s true, it does pass, something else comes up, and the confusion continues.

Sports 92
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Integration, Automation, AI: MuleSoft at Dreamforce 2023 

Salesforce

Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! 5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year!

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Retailers invest in GenAI and media networks

Martech

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers expect consistent engagement across departments. 59% say they have now made purchases on social media, almost four times as many as in 2021. The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across

Retail 87
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How your approach to content needs to change: People, process and technology

Search Engine Land

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology.

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Carta: The Actual, Real Dilution from Series A, B, C and D Rounds

SaaStr

So for years we’ve all advised founders about some rough numbers for dilution for each traditional venture round: 20% dilution in a Seed round, sometimes less if you don’t need much money, sometimes more if you do and it’s early 20% dilution in an A round, sometimes a smidge more. 15% dilution in a B round, sometimes a smidge more 10%-15% dilution in a C round, depending on how much you need the money, and how much 10% dilution in a D round, again, depending on how much you nee

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How to optimize for search intent: 19 practical tips

Search Engine Land

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query. Here are my tips on optimizing for search intent and improving your content to match what searchers are looking for. 1.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Leading With Curiosity On Cold Calls Builds Trust

Sales Gravy

Curiosity Is Your Key To Effective Cold Calling On this episode of the Sales Gravy podcast, Ulysses Price, filling in for Jeb Blount, interviews Chris Beall, CEO of ConnectAndSell. ConnectAndSell is a software service that helps salespeople initiate conversations with prospects. Beall explains how market dominance and the humble cold call are connected.

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Using AI chatbots to 10X your keyword research

Search Engine Land

Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility.

Angle 93
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Almost Everyone’s Gotten Radically More Efficient in SaaS

SaaStr

So while the media is full of stories of unicorns doing layoffs and massive cutbacks, the story is a bit different with leading public SaaS companies. Yes many public SaaS companies have done some sort of layoffs the past 12 months, they were often more really reorgs, though, without any net decrease in headcount. And yes, many have gotten tougher on spending for sure.

Growth 75
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Beyond search volume: Future-proofing keyword research for SEO

Search Engine Land

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a more holistic approach that considers not just the quantity of searches but the quality, context, and evolving expectations of users.

CTR 91
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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GTM 56: The Pioneer of the BDR Name with Lars Nilsson (Revisited Bonus Episode)

Sales Hacker

This is a revisited episode from the early GTM Podcast days, and our highest streamed episode. So much value to take away from the Pioneer of the BDR name ! Lars Nilsson is the VP of Global Sales Development at Snowflake. Prior to Snowflake, Lars was the CEO of SalesSource, a premier RevOps consulting firm. Before that he was the VP of Global Inside Sales for Cloudera.

GTM 74
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Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more

Search Engine Land

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year collaboration with Pinterest to become its first ever third-party advertising partner back in April.

Product 89
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AI vs Human Content (Podcast)

Spiro Technologies

In today’s episode, Kari Hanson shares her perspective on how to cut through the noise and attract your ideal customers. Spiro is an AI-powered CRM designed specifically for manufacturers and distributors. The Spiro platform highlights the customers that need attention or present growth opportunities, and proactively recommends specific actions to be taken.

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Google stops testing links in Search Generative Experience snapshot answers

Search Engine Land

Google began testing links within the Search Generative Experience AI-generated snapshot answers earlier this month. Well, it seems that test is over. Google is no longer showing links or citations in its AI-generated answers. Link test. Here is a screenshot of the links/citations in these answers. Please note our original coverage showcased three different formats for links in the SGE answers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Training That Moves the Needle on Your Strategic Initiatives

Highspot

If only a few of your reps are engaged in a training program, they won’t understand what they need to do to ensure the new initiative comes to life. When done right, sales readiness is a powerful tool in your arsenal for driving positive sales outcomes. In fact, our customers who use Highspot for their sales training report a 27% reduction in sales cycle time and 26% increase in revenue from existing customers.

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The Rise of Mobile Numbers; Advantages and Use Cases in a Digital World

The Digital Technology

In today’s digital era, mobile phones have been a daily part of our lives. Over 5 billion people worldwide use smartphones and still counting. The continuous rise of mobile numbers has changed how we perceive and share information.

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What Is DKIM and How Can It Boost Your Email Security?

G2

Have you ever received an email from a trusted source that turned out to be a malicious phishing scam? It's like getting a letter that looks like it's from your bank, but it's a clever forgery trying to dupe you into giving up your personal information. That's where DomainKeys Identified Mail (DKIM) comes in.

Trust 52
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ChatGPT for sales: A comprehensive guide to improving sales processes

SalesHood

Exploring the world of generative AI? Find out how ChatGPT for sales can improve operations and help you meet your numbers.

Process 52
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

It’s official. The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Whether you’re trying to scale your business or scale your career – you’re in the right spot to learn from the best of the best.

GTM 67
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HubSpot’s July 2023 releases: The manager’s guide

Martech

HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In

CRM 90
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Dear SaaStr: What Are The Pros and Cons of a Double Trigger with a 6 Year Vest for Founders of a Startup?

SaaStr

Dear SaaStr: What Are The Pros and Cons of a Double Trigger with a 6 year Vest for Founders of a Startup? I think there are no cons and this is a great idea. First, a 6+ year vesting schedule protects you from the less committed founders. The last thing you want is the flakiest founders quitting early and ending up with as much stock as you, or close to it.

Finance 75