Iannarino

FEBRUARY 13, 2023

There are many problems plaguing B2B sales organizations, but the one that garners the most attention relates to how buyers buy. You can be certain they are doing their own research and inviting more stakeholders into the decision-making process, including some with a tenuous connection to the decision. But the largest change in buyers’ behavior is their unwillingness to accept the poor sales experience of the legacy approach , which creates no value for them.

B2B 278

B2B Pipeline Sales Sales Experience 278

Veloxy

FEBRUARY 13, 2023

Did you know that asking questions makes it more likely for customers to approve of you? It’s true. Research conducted at Harvard University suggests asking questions improves liking and learning. Open ended sales questions are a crucial aspect of the sales process. They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Sales Pop!

FEBRUARY 13, 2023

If you are a first-time car lease owner then there are some things you might have to consider before you go ahead and sign the agreement. You can compare leasing deals by using comparison websites to make sure that you find a deal that is within your budget and that you know all the costs involved. What Is Car Leasing? Leasing refers to the process of borrowing a car for a set period of time while paying monthly installments to cover the use of the vehicle.

Contract 130

Contract Drivers/motivators Finance Negotiate 130

SaaStr

FEBRUARY 13, 2023

Dear SaaStr: What Causes Co-Founder Breakups? Yes. I’ve had one. It’s really tough to go through. The root cause for mine, and most of the ones I’ve observed, is disalignment on goals and outcomes: Do you want to IPO, but your cofounder would be happy to sell for $2m? Are you not aligned on how big to go? Are you both willing to put in the 10–15 years it will take, but your cofounder just wants to give it 6-9 months to “see how it goes”?

Cross-sell 115

Cross-sell Up-sell Sell Growth 115

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Sales Pop!

FEBRUARY 13, 2023

If you’re unfamiliar with NRT—or nicotine replacement therapy—it is a medically-approved treatment for people who want to quit smoking. Smokers use nicotine pouches, patches, and gum instead of cigarettes. In the long run, this helps decrease their dependence on cigarettes and eventually quit. This is why NRT product sales have steadily increased in recent years.

Manufacturing 130

Manufacturing Promote Sales Trust 130

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. So, why PLG now? The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Softw

Growth 106

Growth GTM Product Cross-sell 106

Martech

FEBRUARY 13, 2023

Football fans were treated to a classic Sunday evening as the Kansas City Chiefs edged out the Philadelphia Eagles 38-35 at Super Bowl LVII. The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Below are the biggest takeaways. Game-related buzz. The Super Bowl is more than just a game, it’s a marketing bonanza.

Gaming 98

Gaming Process Product B2C 98

PandaDoc

FEBRUARY 13, 2023

A successfully functioning team requires a shared vision, mutual respect, and impeccable communication. However, departments often suffer from tunnel vision when it comes to day-to-day operations. It’s vital to recognize the importance of collaboration across your company. Interdepartmental collaboration, in particular, is essential to create a healthy, high-functioning, and productive working environment.

E-commerce 91

E-commerce Legal Promote Teamwork 91

Search Engine Land

FEBRUARY 13, 2023

You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. How? Well, have you thought about website architecture lately? We’ve all seen plenty of examples of old Frankenstein sites that have morphed beyond all logic and pattern.

UX 90

UX B2C Strategize Promote 90

Hubspot

FEBRUARY 13, 2023

Whether you're trying to grow your business or climb the career ladder, developing personal relationships with other business professionals is crucial. Business networking can open up doors. You’ll find new job opportunities, industry knowledge, recruitment leads, and prospective clients you might not have had access to otherwise. In this guide, you'll learn what business networking is, the benefits of business networking, and some tips from real-life experts on how to build a strong business ne

Networking 77

Networking E-commerce Referrals Contact 77

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

FEBRUARY 13, 2023

Men’s Journal is the latest publication to be called out for using AI to generate content that contained several “serious” errors. What happened. 18 specific errors were identified in the first AI-generated article published on Men’s Journal. It was titled “What All Men Should Know About Low Testosterone.” As Futurism reported: Like most AI-generated content, the article was written with the confident authority of an actual expert.

Sports 89

Sports Niche Engineering Presentation 89

Hubspot

FEBRUARY 13, 2023

Consumers are going cashless. In fact, shoppers use credit, debit, and mobile app payments for a majority of their transactions, accounting for 60% of total payments in 2021. To grow, businesses must keep up with the trends. That means selecting a credit card processor that supports your business effectively. To help you make the right choice, we gather fifteen credit card processors for small businesses and their key features.

E-commerce 71

E-commerce Retail Healthcare Price 71

Search Engine Land

FEBRUARY 13, 2023

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very different search result pages.

Referrals 87

Referrals Engineering Gaming Launch 87

Score More Sales

FEBRUARY 13, 2023

The worst thing one can do in business is take anything for granted and get too comfortable. At the same time, I must admit that I was one of those caught a bit off-guard hearing about new AI tools, use cases, and potential within the future of work, and in our case, revenue generation.

B2B 62

B2B Sales 62

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B2B

Search Engine Land

FEBRUARY 13, 2023

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. Podcasting is a popular and fast-growing medium – 79% of Americans aged 12 and up are familiar with podcasting, and 62% have listened to a podcast at least once.

Finance 84

Finance Start-ups Engineering Gaming 84

Spiro Technologies

FEBRUARY 13, 2023

Transcript Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we are not talking about that today.

Customers 52

Customers Construction Manufacturing Government 52

Search Engine Land

FEBRUARY 13, 2023

Maria Corcoran has been at Microsoft for about a year and a half. Before that, she was part of the in-house team at Adobe. In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. The advancement of technology has led to the creation of third-party tools that have bidding algorithms and the ability to advertise on multiple search engines such as Google, Bing, Yandex, Baidu, etc.

Objectives and Key Results 80

Objectives and Key Results Territory Campaign Engineering 80

Spiro Technologies

FEBRUARY 13, 2023

Transcript Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we are not talking about that today.

Customers 52

Customers Construction Manufacturing Government 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Search Engine Land

FEBRUARY 13, 2023

Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. 4, 2006. Google also revealed that Webmaster Central had more than a million users. Read all about it in Google Webmaster Central Leaves Beta; Its Blog Gains Comments.

CTR 80

CTR Engineering Sports Launch 80

Martech

FEBRUARY 13, 2023

Web 1.0 was just information listed on a web page. Web 2.0 made the web page interactive. Web 3.0 runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI. Say that again? Bringing many existing, but cutting-edge technologies together, Web3 is supposed to be “the next big thing”, taking the internet into the 21st century. But like any new technology, Web3 is long on concepts and short on implementation.

Construction 102

Construction Technology Technology Clients 102