Iannarino

JANUARY 12, 2023

Territory mapping is an important component of sales performance management. The optimal sales territory mapping for your company and your goals may be terrible for another company.

Territory 286

Territory Sales 286

Martech

JANUARY 12, 2023

This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical and achievable. This comes amid a flood of competing priorities, including: Demands for short-term financial results from shareholders. Leaders needing to achieve business objectives.

Objectives and Key Results 130

Objectives and Key Results Start-ups Up-sell Technology 130

Sales Hacker

JANUARY 12, 2023

‘Tis the season for reflections and resolutions. Selling more, earning more, and one-upping your 2022 self. Which means most sellers are focused on getting better and setting goals like: A pipeline that’s 3X bigger…. And adds an extra zero to my commission…. While working 10 hours less each week. It’s a classic mindset. Multiply, add, and subtract your way into a dreamy 2023.

Negotiate 117

Negotiate Price Sales Up-sell 117

Search Engine Land

JANUARY 12, 2023

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer count, links that Google finds to be spammy and against Google’s guidelines.

Launch 116

Launch User Experience Promote Engineering 116

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

JANUARY 12, 2023

So we’ve been doing SaaStr Annual’s since 2015, and we’re excited for the biggest and best SaaStr Annual 2023 ever, Sep 6-8 in SF Bay Area , as well as 5,000+ at SaaStr Europa 2023 in London in June. Now we sell a lot of sponsorships to these events — over 200 top-tier sponsors. So in we’re biased. But we’ve also learned to turn away a lot of sponsors.

Up-sell 23

Up-sell Start-ups Service Sell 23

Martech

JANUARY 12, 2023

Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. Based on new research, disconnected experiences are the top frustration for retail customers, while 65% of those surveyed said they would remain loyal to retailers who provide personalized experiences (data from a double-blind study of over 5,000 consumers across the U.S., UK, Australia, Canada and Singap

Retail 115

Retail Networking Campaign Customers 115

Martech

JANUARY 12, 2023

Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented.

Product 110

Product Appointment Territory Government 110

Search Engine Land

JANUARY 12, 2023

Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors.

Finance 20

Finance Engineering Technology Technology 20

Salesforce

JANUARY 12, 2023

John Kucera, senior vice president for product management at Salesforce, co-authored this article with Christopher Dean. To watch a video version of this content, click here. Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy.

Entertainment 98

Entertainment Growth Service Strategize 98

SaaStr

JANUARY 12, 2023

The current economic climate presents new challenges for businesses. In the past, companies could pursue growth at all costs. As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. Management teams must determine how to thrive in a downturn to position their businesses for profitable growth.

Consult 19

Consult Growth Profit margin Strategize 19

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

The Advantexe Advisor

JANUARY 12, 2023

Welcome to part 2 of 3 of our Psychological Safety blog series. Last week we focus on Psychological Safety in the Workplace: Impact Leaders Have on Culture. Today we will dive back into the discussion on practical actions leaders can take to enhance psychological safety in the workplace. Remember to take the self-assessment linked at the end of the blog if you haven’t done so already.

19

19

Hubspot

JANUARY 12, 2023

So you have a brand-new business idea and you’re considering venturing out on your own. Before you take the leap, it’s time to take a careful look at entrepreneurship versus employment. Then, you can decide which path works best for you. This guide is designed to share the pros and cons of both lifestyles. From there, you can make the critical decision between entrepreneurship and standard employment.

Promote 93

Promote Healthcare Consult Legal 93

Search Engine Land

JANUARY 12, 2023

A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space you want to be in.

Legal 92

Legal Real Estate Follow-up Drivers/motivators 92

SaaStr

JANUARY 12, 2023

Dear SaaStr: Why is Marc Benioff Complaining About Worker Productivity? I think a lot of folks are struggling with the ramifications of what happened in hiring from mid-2020 to early 2022: Almost everyone dramatically increased hiring. The hiring bar was often lowered. Compensation went way up. This had the net effect that almost everyone in tech ended up with 50% more headcount than they needed going into 2023, often paid 20%-30% more than before … and importantly, in sales, it often got “worse

Product 17

Product Closing Sales 17

Advertisement

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B2B

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. offices.

Engineering 87

Engineering Transportation Launch Cold Call 87

TaskDrive

JANUARY 12, 2023

A sales plan can help you lock in your goals for this year. Learn everything you need to know about building your own sales plan. The post What Is a Sales Plan and How Is It Created? appeared first on TaskDrive.

Sales 52

Sales 52

Search Engine Land

JANUARY 12, 2023

Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google has posted it was completed today, January 12. As a reminder, Google’s helpful content update is a sitewide signal.

Engineering 87

Engineering Promote 87

The 5% Institute

JANUARY 12, 2023

If you’re considering using a coaching model to drive results in an organization, you have a number of options to choose from. This guide will compare four leading coaching models, outlining the benefits of each and highlighting what it takes to achieve success with them. Comparing 5 x Leading Coaching Models. The GROW Model. The GROW Model is a popular and powerful goal-setting framework for coaches.

Construction 52

Construction Clients Drivers/motivators Closing 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Search Engine Land

JANUARY 12, 2023

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address. Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We’ve been able to know exactly who engages with us and use lists to create our own targeting.

Represent 85

Represent Campaign Trust Follow-up 85

The 5% Institute

JANUARY 12, 2023

Providing excellence with customer service is more than just providing a pleasant shopping experience. It’s about creating an atmosphere of trust and reliability that encourages customers to keep coming back to you for their needs. Here are five quick tips on how to deliver excellence in customer service every time. How To Deliver Excellence In Customer Service Every Time.

Service 52

Service Customers Closing Trust 52

Sales Hacker

JANUARY 12, 2023

How many sales tools did you consider in 2022? How many did you buy? It’s difficult to know if any given tool is worth investing in, let alone which platforms will actually power your teams to create and close revenue more efficiently and effectively. That’s why we asked more than 1,000 Sales Hacker community members about their experience with 60+ tools across 7 categories.

Sales 52

Sales Technology Technology Closing 52

The 5% Institute

JANUARY 12, 2023

The phrase “customers are always right” is often bandied about, but there are cases where this simply is not true. In this article, we will take a look at why customers can be wrong, how to handle it, and how to create an honest customer experience in which both customer and business are respected. Why the Phrase ‘Customers Are Always Right’ Is Misleading. “Customers Are Always Right” Sets Unrealistic Expectations.

Customers 52

Customers Construction Legal Closing 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Sales Pop!

JANUARY 12, 2023

In this new series of articles, we begin to cover crucial facets of sales while providing practical examples from our own company. We’re going to start with the aspect of understanding buyer preferences. How are preferences precisely established, and why are they so vitally important? To orient the reader, I always like to point out that much of the theory we discuss comes from the Austrian School of Economics, which forms our foundation.

CRM 217

CRM Pipeline Sales Electricity 217

The 5% Institute

JANUARY 12, 2023

Unlocking the potential of sales assets can have a major impact on your business revenue. With our easy-to-follow guide, you’ll get five amazing resources to help you understand and leverage sales assets for maximum success. 5 x Amazing Sales Assets To Skyrocket Your Business Growth. Sales Asset #1 – Develop Efficient Sales Automation Processes.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

The 5% Institute

JANUARY 12, 2023

Becoming a lifelong learner means committing to continual education, growth, and expanding your horizons. Whether you are exploring new fields or deepening your knowledge in an existing one—lifelong learning offers a plethora of benefits for personal and professional development. The Benefits Of Becoming A Lifelong Learner. Lifelong Learner Benefit #1 – Keep Up With Trends.

Technique 52

Technique Education Technology Technology 52