Fri.Nov 10, 2023

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Navigating the Future of B2B Sales-Evolve or Get Left Behind

Iannarino

In a rapidly changing world, where B2B buying and selling grow more complex, only those salespeople who adapt by becoming value-creating experts will thrive.

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How Effective Will You Be As a Banker of the Future?

Anthony Cole Training

It is no surprise to any in the business of financial services that the world of selling, finding and building relationships is evolving. Banks and their relationship managers must find ways to leverage technology, improve effectiveness and uncover new ways to differentiate, attract and serve their clients. The future of selling is here and includes new behaviors that all bankers and managers should reflect on.

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Performance Plans And Performance Planning

Partners in Excellence

Perhaps I’ve not been paying attention. Recently, in conversations with clients and other groups, I’ve been stunned at how few have performance plans in place for their people. Having been raised in organizations that valued performance planning, I had assumed these were common place. Starting my selling career in IBM, we all had them. Much later, when IBM was a customer, in calling on people, I would always ask, “Open your lower right hand drawer and pull out the first folder.

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The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky (Video + Podcast)

SaaStr

Adobe has been developing with AI in its tools for almost a decade. In the last couple of years, it’s been clear that something cataclysmic is happening in the creative industry. At this year’s SaaStr Annual, Adobe’s Chief Strategy Officer and Executive Vice President of Design & Emerging Products, Scott Belsky shares the 5 waves of change we can expect from AI in creative spaces and how this will change how brands of all sizes will create and deliver content at scale.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time.

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The future of customer experience lies in first-party data by Treasure Data

Martech

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.

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More Trending

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Destination Drupal 10: A CMO’s roadmap for upgrade success

Martech

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” Drupal is a widely used open source CMS. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack.

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Dear SaaStr: What Were Your Toughest Times Before Breaking Out?

SaaStr

Dear SaaStr: What Were Your Toughest Times Before Breaking Out? My toughest times: COO pulling out after signed term sheet — VCs then pulled term sheet. This of course was my fault — I hired the “wrong” COO. But boy it was tough. I had 9 employees on payroll and $0 in the bank. Co-founder walking out the door. Man that’s tough. Co-founder firing my other co-founder — without telling me.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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Meta’s new partnership with Amazon streamlines conversion process for advertisers

Search Engine Land

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Explaining why the rollout is such a big deal, he said on LinkedI

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Omnicom’s Flywheel acquisition signals the start of a revolution

Martech

“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.

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Embracing the Pro Athlete Mindset for Sales Success

Sales Gravy

In the competitive world of sales, adopting the right mindset is crucial for success. On this episode of the Sales Gravy podcast, Jeb Blount spends time with Dre Baldwin, a former professional basketball player in the NBA turned business guru to discuss why sales professionals who adopt a pro athlete mindset have greater success. Journey from the Court to the Boardroom Dre's journey from the basketball court to the boardroom offers invaluable lessons for sales professionals.

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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits.

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“I Don’t Have The Time To Coach!”

Membrain

When spending time with sales managers, I often hear: “I don’t have the time to coach!” But they spend lots of time pouring over reports, looking at data.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Why ecommerce brands must showcase authentic E-E-A-T

Search Engine Land

Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T ). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how.

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The Business Acumen of a World-Class Social Media Marketing Strategy

The Advantexe Advisor

It is a question that is asked in 100% of the Business Acumen training program s conducted by Advantexe and it never fails to be a provocative conversation in our business simulation debriefings, “Did our investments in social media marketing really work, or is it just the latest fad?” Over the past few months, I have traveled around the world delivering high-profile business acumen programs to the future leaders of large organizations and I continue to see a trend of a lack of awareness about t

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The future of customer experience lies in first-party data by Treasure Data

Search Engine Land

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.

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HubSpot vs. Salesforce vs. SalesNexus: 2023 Complete Review

Sales Nexus

Here’s your ultimate guide for HubSpot vs Salesforce vs SalesNexus comparison. Uncover features, pricing, and benefits to find your ideal solution!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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9 Tips for Choosing the Best Sales Prospecting Tool for Your Team

SalesLoft

How much time are your sales reps spending looking for prospects? And more to the point, how much time should they be spending on sales prospecting? It’s a careful balance. Effective lead generation requires putting in sufficient time to find those people or organizations that could be good candidates for what your company is selling. Top sellers spend about six hours a week on prospect research alone, according to Crunchbase.

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How SaaS Leaders are Operationalizing AI to Drive Go-To-Market Impact

G2

After sharing my reflections on the global opportunity for SaaS innovators in the age of AI , I was excited to recently sit down with some of those innovators and hear about real-world applications and use cases. This happened last month in London when G2 and ZoomInfo hosted an evening of AI insights and conversation among SaaS executives.

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Mastering quote management from CRM integration to automation

PandaDoc

In this article, we will explore the process of mastering quote management. You’ll learn its fundamentals, define the benefits of streamlined quoting software, and take a look at how to implement an efficient quote management workflow. Key takeaways Quote management is a systematic approach that empowers businesses to create, send, track, and manage price quotations throughout the sales cycle.

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Maximizing Success: How to Use ChatGPT in Marketing

Lead Fuze

Ever felt like you’re in a never-ending chase to catch up with the latest marketing trends? How to use chatgpt in marketing might be your ticket off that treadmill. Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf. This is no longer a distant fantasy—it’s already here!

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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What Companies Don’t Know About Sales

Understanding the Sales Force

The Analogy We heard the “Sound of Freedom” was a good movie and we loved it, but we were moved even more by the closing messages displayed on the screen. The statistics showed that as a result of human trafficking, more children are enslaved today than when slavery was legal! We didn’t know what we didn’t know. And “We don’t know what we don’t know about sales” is a true statement in most companies.

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Maximizing Profits with Facebook AI Advertising

Lead Fuze

Ever wonder how your favorite online store seems to read your mind, popping up with just the right product at just the right time? Welcome to the world of Facebook AI advertising. Imagine a digital marketer working tirelessly 24/7, sifting through mountains of data and making sense of it all. That’s what Facebook’s advanced AI does. This ingenious tool learns from each interaction, perfecting its ability to deliver ads that are not only relevant but also perfectly timed.

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Empowering Growth: AI for Startups in the Modern Ecosystem

Lead Fuze

Are you a budding entrepreneur, dreaming of your startup soaring to new heights? Or maybe you’re already on the journey, trying to navigate through competitive landscapes. It’s time to make a big move that could give your venture an advantage. Picture this: AI for startups. “AI?” , I hear you say with intrigue and caution. Yes!

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Will Marketing be Replaced by AI? A Future Perspective

Lead Fuze

Picture this: A future where marketing departments are run by sophisticated algorithms, machines that know our preferences better than we do. Sounds like a sci-fi movie? But what if I told you that this isn’t too far from reality? With the advent of artificial intelligence , it’s worth asking: Will marketing be replaced by AI? This isn’t just about robots crunching numbers faster or handling mundane tasks.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!