Iannarino
NOVEMBER 26, 2024
Why You Are the Key to Client Success in Modern Sales When you secure a first meeting with your dream client, neither your company, your clients, nor your solution is enough to cause your client to buy from you. Instead, you and you alone are responsible for creating the value that causes the buyer and decision makers to buy from you.
Martech
NOVEMBER 27, 2024
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.
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SaaStr
NOVEMBER 29, 2024
I know for many, this seems a much harder time to find a new job What I can tell you is this. It’s not the crazy hiring market of 2021. But all the best start-ups and scale-ups are hiring, and even many of those doing Just OK are, too: I have at least 10 high quality portfolio companies looking hard for a great VP of Sales I have at least 8 high quality portfolio companies looking hard for a great VP of Marketing / Growth Every single portfolio company is looking to hire 2-30 great sales execs
Understanding the Sales Force
NOVEMBER 26, 2024
Randy Newman has written a lot of hit songs. The two most popular were probably Short People and I Love LA but he also wrote the music for Toy Story and Monsters, Inc. In 1970, Three Dog Night recorded one of his songs called Mama Told Me (Not to Come). If you don’t remember or weren’t around to hear one of the first hits of the 1970’s, you should probably watch/listen to the song, Mama Told Me (Not to Come) below and pay attention to the words in the chorus.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Hacker
NOVEMBER 26, 2024
Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results.
Martech
NOVEMBER 25, 2024
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
NOVEMBER 27, 2024
Selling a commodity may seem like a losing battle, but it’s actually your gateway to mastering the most critical skills in sales —making yourself indispensable in a crowded marketplace.
Sales Hacker
NOVEMBER 29, 2024
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Martech
NOVEMBER 27, 2024
AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.
SaaStr
NOVEMBER 28, 2024
Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS? I try to look at two things in Vertical SaaS startups, at least when investing : Will everyone in the vertical / industry use it? and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Or at least $10,000 at a minimum?
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
The Advantexe Advisor
NOVEMBER 26, 2024
Thanksgiving weekend is my favorite time of the year. It’s a time for reflection and giving thanks, family gatherings, and a chance to catch your breath before the year’s final Q4 stretch and the obligatory beginning of Q1. But Thanksgiving’s influence goes well beyond the dinner table and gathering with friends and family. Thanksgiving is a significant driver of the economy, carrying a major impact across food, entertainment, travel, and retail.
Understanding the Sales Force
NOVEMBER 23, 2024
This is my third article using the Bible as an analogy to sales and I am currently reading Numbers. What is Numbers if not God’s mandate to Moses about, well, the required numbers for success? While there are several business leaders who can be credited for the creation and development of KPIs (Key Performance Indicators) or metrics, the earliest evidence of KPIs goes back to the 1870’s.
Martech
NOVEMBER 27, 2024
As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.
SaaStr
NOVEMBER 27, 2024
SaaStr CEO and founder Jason Lemkin chats with Mangomint CEO Daniel Lang about why vertical SaaS is booming and how Mangomint got to 110% NRR. What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. But it’s not, and it’s being reinvented, so what’s changed in the space with the introduction of automation and AI?
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Salesforce
NOVEMBER 25, 2024
Marketing Cloud Account Engagement has come a long way in the last year. At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.
Adaptive Business Services
NOVEMBER 27, 2024
I already have a number of books related to marketing. Now I’m reading them. I also have acquired more on this topic as well as on AI. I’m reading those as well. I have also joined a digital marketing mastermind group. I’m going all in! Today I just want to focus on AI and I am looking at this post as a salesperson as well as a budding digital marketer.
Martech
NOVEMBER 26, 2024
Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.
SaaStr
NOVEMBER 25, 2024
Dear SaaStr: How Many Opportunities Should a Sales Rep Handle? You sort of need to back into it based on your opportunity-to-closed deal ratio. The ratio can vary widely … maybe from 5%-20%, and to some extent, can be influenced even by the definition of an opportunity. The competitive landscape will also be a big influencer. But in general, 15%-20% is considered Pretty Darn Good.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Salesforce
NOVEMBER 27, 2024
All over the world, small businesses gear up to celebrate Small Business Saturday every year, a marketing initiative created by American Express to encourage holiday shopping. This annual event takes place after Thanksgiving, between Black Friday and Cyber Monday, encouraging consumers to support almost 32 million independent businesses in the United States (U.S.) alone — helping small and medium-sized business (SMB) owners make a big impact.
Highspot
NOVEMBER 24, 2024
Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention. Yet despite these benefits, many organizations still hesitate to implement and leave their teams underprepared, missing growth opportunities.
Membrain
NOVEMBER 27, 2024
If you’ve been following me for long, you know I’m a student of systems thinking. I’ve been taking a training with Cabrera Labs , the think tank run by Drs. Derek and Laura Cabrera of Cornell University. As I’m going deeper with their systems thinking framework called DSRP , I can’t help but notice all the ways their model can help us sell better.
Hubspot
NOVEMBER 27, 2024
Let’s be honest up front. Cold calling is nobody’s favorite part of sales. In fact, LinkedIn data reports that a healthy majority of sellers (63%) say it’s the worst part of the job — and it’s not hard to see why. The same research indicates just 2% of cold calls result in a booked meeting, and other literature suggests that dismal figure might actually be on the optimistic side.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
G2
NOVEMBER 27, 2024
Discover five impactful marketing strategies that can drive long-term growth by boosting loyalty, engagement, and brand advocacy in e-commerce.
SaaStr
NOVEMBER 26, 2024
Who is Eric Yuan | CEO of Zoom Eric Yuan joined WebEx as one of the first several software engineers. At WebEx, he quickly proved his technical abilities and rose through the ranks. He was instrumental in developing the WebEx videoconferencing technology and eventually became Vice President of Engineering. In 2007, Cisco acquired WebEx for $3.2 billion, and Yuan continued with the company as their Corporate Vice President of Engineering.
Membrain
NOVEMBER 24, 2024
Join us as we welcome back Alan McGuire, the Founder/CEO of ESI to discuss the evolving trends in B2B sales, focusing on talent strategy and the nuanced distinction between training and education. Alan sheds light on how organizations are now more than ever investing in commercial talent to navigate the complexities of modern sales environments.
Hubspot
NOVEMBER 26, 2024
Have you ever thought to yourself, “Where the hell is all my money going?” I have, too. And I’m not even a business owner. Even with a substantial plan and the best intentions, anyone can lose track of finances. I can imagine it’s even more complicated when you’re managing sales , multiple budgets , and full-scale operations all on your own. However, I’m happy to share that there is a modern-day solution to your money management woes: Cash flow forecasting.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
G2
NOVEMBER 27, 2024
Challenging, unstable, disruptive – the words that describe the economic state of the staffing market this year. However, in business, one constant remains: change.
SalesHood
NOVEMBER 23, 2024
The post How GenAI Enhances Sales Kickoffs appeared first on SalesHood.
Predictable Revenue
NOVEMBER 28, 2024
Outbound sales evolved dramatically, and the challenges for sales teams have intensified. What worked a decade ago doesn’t hold weight today. The post Reviving Old-School Sales Techniques with Jorge Gamboa appeared first on Predictable Revenue.
Sales Nexus
NOVEMBER 27, 2024
Empathy in sales builds trust, promotes understanding and creates long lasting beneficial relationships for customers and sales people.
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