Anthony Cole Training
DECEMBER 19, 2024
As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. Don't miss our top videos and free downloads at the end!
Partners in Excellence
DECEMBER 19, 2024
“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there, let’s talk about losing! But first, let’s talk about winning. We put winners on pedestals. we revere them, we aspire to be like them.
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Martech
DECEMBER 19, 2024
Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.
SaaStr
DECEMBER 19, 2024
Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! … Salesforce, Dec 2024: Now we're hiring 2,000 new sales execs to sell AI — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 19, 2024 So it was just the other day Salesforce somewhat stunned the tech world by announcing it would hire 1,000 folks in sales and marketing to sell AgentForce and its AI products — while keeping other hiring, including engineering, flat.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Hacker
DECEMBER 17, 2024
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering.
Partners in Excellence
DECEMBER 20, 2024
We are, as we should be, enamored with the potential of AI, particularly LLMs. Every day, we discover something new that we can do with these tools. How we eliminate work our people have to do. How we improve our people’s productivity. How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? We are learning how to deal with and minimize hallucinations, making these tools much more accurate.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 19, 2024
So we have a classic set of New Year’s Resolutions in SaaS that we update every year. Over the years, so much has changed in SaaS. The best grow faster than ever. And yet, many are still struggling to get over the Crash of 2022. AI is remaking so many categories, but it’s often murky exactly … how. And while unicorns are back in force, IPOs and Big M&A isn’t.
Salesforce
DECEMBER 19, 2024
For every successful deal, there are multiple lost opportunities that never see the light of day. Losses arent shared as readily as wins. And thats natural. No one wants to lose out on a deal, least of all your reps. But when you treat every loss as a failure, youre missing out on a chance to build a more motivated, productive, and effective sales team.
Iannarino
DECEMBER 16, 2024
The secret to winning more deals lies in meaningful conversationsnot in algorithms.
Martech
DECEMBER 20, 2024
Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
DECEMBER 20, 2024
Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth.
Partners in Excellence
DECEMBER 18, 2024
Every month, one of the most important conversations I have is with Lahat Tzvi. While we schedule a 60 minute discussion, they usually last about 2 hours, we have to stop ourselves because they can go on. (Both he and I have taken to blocking our calendars because we know we will go on.) We go from subject to subject, generally focusing on a couple of areas.
Hubspot
DECEMBER 17, 2024
Not-so-spoiler alert: I am fully on the AI train. And the more I learn about it, the more Im convinced using AI in payments and other processes is a good thing. Recently, I sat down with Emanuel Darlea , an entrepreneur who dubs himself the ChatGPT for clients, to discuss how artificial intelligence is changing the financial landscape. In this post, Ill share the insights I learned from my conversation with him, plus share the many reasons and benefits businesses like yours can gain from incor
Martech
DECEMBER 16, 2024
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
SaaStr
DECEMBER 18, 2024
Dear SaaStr: What is the best way to deal with an “unauthorized signer” on a contract in SaaS sales? A large company signed a contract to buy about $30K worth of software from us, and then the person who signed the contract said he didn’t have the authority to. I’ve been there, on both sides of it. Let me just add my personal learnings.
Salesforce
DECEMBER 20, 2024
By now marketers know they need to use AI to engage with customers in real time. However using AI is not only marketers biggest focus its also their biggest headache. This is because marketers are great creative thinkers and strategic problem solvers, but often lack the technical skills, like coding, that traditional AI requires. To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our cr
Adaptive Business Services
DECEMBER 18, 2024
Happy Holidays! We do have one new Nimble update to report and that is the capability to filter your pipeline deals. In a way, this operates as a deal search capability and it is something that I have wanted, and have expected, for some time. This filter (search) allows you to show deals based on matching a specific criteria including any custom fields that you have created for that pipeline.
Martech
DECEMBER 20, 2024
The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SaaStr
DECEMBER 18, 2024
Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. Perhaps Databricks isn’t really SaaS, it’s Cloud + AI/Cloud infrastructure.
Salesforce
DECEMBER 17, 2024
If you could create your ideal customer in a lab, who would they be? Where would they work? What needs would they have that only you could help solve? What would make them so uniquely suited to your product or service that they become a lifelong customer? These are the questions an ideal customer profile (ICP) helps sales organizations answer. So once you’ve identified your dream customer, you can start going after them.
Sales Pop!
DECEMBER 14, 2024
Focusing on customer service but ignoring customer care is a routine error in business that can badly affect future growth. A recent experience clearly defines each term and magnifies the vital nature of customer care. Without caring, bad press becomes unavoidable, discouraging earning a returning and referring clientele, the definition of a Smooth Sale.
Martech
DECEMBER 19, 2024
In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
DECEMBER 16, 2024
Who we are hiring for at Team SaaStr: – Director of Content: Take over and manage a big part of our content calendar, and help manage our speakers and webinars. The engine already works here, you don’t have to create content (unless you want to), but you need to own a big chunk of the calendar and speakers. You have to be able to work at scale and with a lot of volume of content (30+ posts, 2 podcasts, 2 youtubes a week; 200+ speakers a year; 50 workshop wednesdays).
Highspot
DECEMBER 19, 2024
If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. And today, thats not an easy task. Buyer behaviors and expectations have evolved rapidly, creating new challenges for sales teams to navigate. Consider this: According to McKinsey, more than half (54%) of B2B decision-makers say they would abandon a purchase or switch suppliers after experiencing a poor omnichannel experience.
Membrain
DECEMBER 18, 2024
Its hard to believe were at the end of another year already. Its been an eventful year for the world and our company. Im proud of everything we accomplished and excited for the new year. Through it all, every week, we send this blog out to followers.
Martech
DECEMBER 18, 2024
The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze , Ph.D., founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
SaaStr
DECEMBER 17, 2024
So SaaS is back. Top SaaS stocks are on fire the past few months, and the SaaS downturn in B2B2B appears to be behind us. And as stock prices rip higher, growth VC floods back in. It’s natural. But how aggressive will late stage investors be? In AI, it’s insane. As is growth, in some cases. The 300x ARR round is here. It’s 2021 but all over again, and different But in SaaS overall, the growth playbook hasn’t totally worked out on the last 4 SaaS IPOs.
Salesforce
DECEMBER 20, 2024
Your company may be exploring Agentforce Salesforce’s artificial intelligence (AI) platform and learning about its capabilities to improve productivity. While Agentforce comes out of the box with actions that make common tasks easy, you can also design custom ones. But there are a few aspects to consider before you design custom actions. Lets think through the considerations together: What are Agentforce Actions?
G2
DECEMBER 18, 2024
Discover the 9 best free graphic design tools Ive tested for 2025! From editing to illustration, these are my top picks for creatives on a budget.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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