A Sales Guy
NOVEMBER 21, 2016
There are a lot of skills and attitudes sales people must have to be successful. But there is one sales tip that rises above the rest that I share with everyone. It’s the importance of giving a s**t. What does that mean? It means, if you want to take your game to the next level in sales, you have to care more about your customers and prospects than you do you.
ConversionXL
NOVEMBER 22, 2016
No one ever said optimizing any website is easy. But at least if you’re working on an eCommerce site, you have clear metrics to hit. You have goals on which (probably) everyone agrees. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? It’s a pretty different ballgame. The Problems with Non-Financial Measurement.
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The Sales Hunter
NOVEMBER 21, 2016
I’ve been in sales now for more than 30 years, and during that time I’ve come to not just appreciate the profession, but also to become absolutely passionate about it. I see it as the ultimate profession, as it provides unlimited opportunities to help others. Below are the 10 things I believe all salespeople should […].
Understanding the Sales Force
NOVEMBER 21, 2016
I was reviewing this page which shows the market share for most of the known applicant tracking systems. I was impressed with the analysis and with how much of the market share is held by Taleo. I was also disappointed that there isn't a comprarable study available on sales candidate assessments. But that's a rant for another day. Back to the Applicant Tracking analysis.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Engage Selling
NOVEMBER 25, 2016
,So I work with a lot of companies who aren’t big enough to have both a sales team and a marketing team. And you know what?
Score More Sales
NOVEMBER 19, 2016
Do you know what a toleration is? It is a nagging thought that pops up in your head on a regular basis. It could be frequent or infrequent but it is always there. This time of year is the PERFECT time to remove tolerations from your life and your work so you can start the new year off as toleration-free as possible.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Understanding the Sales Force
NOVEMBER 22, 2016
Our son was at his baseball practice last weekend and I saw these great messages on the white board. I couldn't resist snapping some pictures. I didn't expect to see these quotes - meant to inspire teenage boys - but I'm so glad that I did.
Engage Selling
NOVEMBER 22, 2016
I have a question for you. Do you really know where your revenue comes from? Most businesses can probably answer that question pretty quickly. It’s obvious, right? Not so fast. Recently, we’ve been involved in a very large sales reorganization.
Hubspot
NOVEMBER 25, 2016
I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.
The Sales Hunter
NOVEMBER 20, 2016
Make it a goal each day this week to reach out to a customer or prospect you haven’t talked with in quite awhile. Yes! Reach back to go forward. Build relationships that will strengthen your sales momentum as we near the end of the year and head into 2017. Check out the video to see […].
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Partners in Excellence
NOVEMBER 21, 2016
I was listening to a “discovery call.” It wasn’t much different than any other discovery call I’ve listened to. The sales person was asking the customer about their needs. As I listened to the questions, it struck me, the majority of the questions really weren’t about the customer’s needs but really about the product or solution.
Engage Selling
NOVEMBER 24, 2016
Is your market slowing down? Be sure not to get caught up in a “slow down” mindset!
Hubspot
NOVEMBER 24, 2016
When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. "When are you getting married?" "When am I getting grandchildren?" "Have you been moisturizing?". And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living.
Score More Sales
NOVEMBER 24, 2016
It is easy to take things for granted when all is going well – such as health, family, community and business. I happen to be in the professional, B2B sales industry where we are way too short on diversity yet I am lucky enough to surround myself with some of the most talented women and men in the world. When I compare my wealth with others I find that what we may not have in mansions and gold, we make up for in our health and our rich and special friendships.
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Partners in Excellence
NOVEMBER 23, 2016
Recently, I had the privilege of speaking to Noah Goldman on the Enterprise Sales Podcast about the importance of front line sales managers in maximizing the performance of their teams. Join Noah and I in this discussion as we cover a wide variety of things, including: How do we develop stronger and more diverse career paths for sales professionals?
SalesLoft
NOVEMBER 23, 2016
Taking sales advice from old-school, conventional sales companies is like taking dating advice from your grandparents at Thanksgiving dinner. Sure, it’s heartwarming to hear how things were done in the “good ole days,” but it’s almost 2017 and we need more modern sales statistics to carry with us into the new year. In today’s over-emailed, over-stimulated, overwhelmingly social-driven customers’ world, old-school outreach processes are falling flat, and buyers are gettin
Hubspot
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well. Numerous strategies and best practices have been developed over the years for the standard text ad format, but unfortunately, most of these don’t translate to expanded text ads.
The 5% Institute
NOVEMBER 22, 2016
One of the key mistakes I regularly see with salespeople (that can easily be fixed may I add), is that they treat each potential customer the same. Their approach is the same. They think most people are the same. However, deep down we know that each customer has their own unique story, and preferably should be treated as unique individuals. In saying that, fortunately all our potential customers do generally fall into one of four different categories.
Advertiser: ZoomInfo
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Engage Selling
NOVEMBER 19, 2016
Let’s call a spade a spade. What Wells Fargo did was illegal. They used private customer information to create bogus accounts, forged signatures and authorized charges that customers were not made aware of.
SalesLoft
NOVEMBER 22, 2016
For Sales Operations leaders , Salesforce is a safe place for all things data and activity. The monitors of the modern sales process, they’re keeping a constant bead on where every single member of that process stands in regards to their performance. With integrated platforms like Salesloft, it’s that much easier for Sales Operations leaders to manage that process.
Hubspot
NOVEMBER 23, 2016
Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks. just to name a few. This week, Instagram proved the power of cross-pollinating ideas once more when it announced the addition of live video on Instagram Stories and disappearing photos and videos in Instagram Direct.
Sell Or Die
NOVEMBER 22, 2016
It's our Thanksgiving special and we're talking about the benefits of being grateful. Being sincerely grateful can help you maintain relationships, manage and keep good talent, and ultimately helping you live a better more fulfilling life.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot
NOVEMBER 23, 2016
It goes without saying that employees are the lifeblood of any marketing agency. They bring the talent needed to fulfill your agency's strategic and creative commitments to clients, and they represent the first line both in new business development and in client service and satisfaction. They also -- of course -- represent the largest financial commitment in an agency's budget.
Hubspot
NOVEMBER 22, 2016
As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge. But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess.
Hubspot
NOVEMBER 22, 2016
When you're creating content for the web, it's easy to make assumptions about what you think your audience might respond to -- but that's not necessarily the right mentality. Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results -- which is frustrat
Hubspot
NOVEMBER 22, 2016
According to the Bureau of Labor Statistics, people working an average 8.8 hour workday are actually only productive for about three hours. So where is all that wasted time going? According to the Bureau of Labor Statistics study , the four most popular unproductive activities were the following: Reading news websites - 1 hour 5 min. Checking social media - 44 min.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Hubspot
NOVEMBER 22, 2016
It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there's got to be at least some compelling trivia, right? Believe it or not, algorithms are really cool.
Hubspot
NOVEMBER 21, 2016
Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you? You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.
Hubspot
NOVEMBER 21, 2016
Did you know that, on average, smartphone users touch their phones 2,617 times each day? According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In other words, we're leaning on our mobile devices more than ever before. In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use.
Hubspot
NOVEMBER 21, 2016
Empty space is not always wasted space. In fact, when it comes to web design, it's a best practice to give your content a little breathing room. Today's website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors' undivided attention is simplicity -- and that starts with an effective use of whitespace.
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