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At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers , getting them interested in your brand and what it's about, and showing off the human side of your business. But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection.
Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck. This isn’t a secret. You know it. I know it. Your bottom line might even be reeling from it. All types of businesses are seeing significantly lower mobile conversion rates. Mobile traffic is essentially being wasted, and it gets worse, because every day, the percentage of online traffic coming from mobile increases.
The short answer to this question is, “No!” I say “no,” because until both Sales and Marketing accept the roles they play and their reliance upon each other, there is little chance the fight will end. I’ve had the unique opportunity to sit at both desks over the years, holding key Marketing and Sales […].
I want to have a heart to heart with Sales Managers/Executives. Sales people and others can listen in if you want. We need to have a serious discussion about your performance. Yeah, I know we always tend to talk about the performance of our people, but we need to focus on your own performance. After all, the data on sales management turnover is pretty disturbing—the average longevity in the job is 20 months.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
There’s no doubt that Photoshop is an incredibly powerful tool for marketers. Photoshop has thousands of features, tools, settings, and shortcuts that have drastically changed and shaped graphic design and photo editing over the last few decades. With the sophistication of today’s design capabilities, however, comes the hassle of learning and staying up-to-date on Photoshop’s features.
If you’re selling your product, STOP ! It’s not what your customers want. Do you know what you’re selling? Let me give you a hint. It’s not the product your company makes and it’s not whatever services they offer. You’re not selling some cool feature. You’re not selling how inexpensive it is. You’re not selling the convenience of your product.
I've been trying very hard to find the time to write this article. I always have plenty of material but I just couldn't wait to write this particular article, and I've been waiting for nearly 24 hours since the idea was triggered by an email. 24 hours may not seem like a lot of time, but for me, once I decide to do something, I want to do it right then.
I've been trying very hard to find the time to write this article. I always have plenty of material but I just couldn't wait to write this particular article, and I've been waiting for nearly 24 hours since the idea was triggered by an email. 24 hours may not seem like a lot of time, but for me, once I decide to do something, I want to do it right then.
Analytics is a field that moves fast. Most changes have happened as a result of the transition from PC computing to mobile. Mobile is still a new space for analytics. Things are happening quickly, and everyone’s looking for the newer, better, and faster solution. At Amplitude , we’ve now been analyzing data non-stop for four years. We want to share four of the themes that we’ve seen emerge over our time helping companies with analytics.
It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn't all that great. How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we'd be doing you a disservice if we told you it was going to be easy.
via GIPHY. We all have the best intentions. I have to believe that. It keeps me sane. However, in spite of our intentions, we have a tendency to say and believe things about ourselves that just aren’t true. We say we’re committed to our job, but we haven’t done anything to improve our ability to get better at it in years. We say we’re health conscious, but rarely work out and eat like s**t most of the time.
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Welcome to the Executive Sales Leader Briefing, a new blog series I am doing every Friday. If you want to receive the Executive Sales Leader Briefing in text form in an email early Friday morning before it is published on the website, go to this page to sign up or complete the below information: Think […].
I get emails everyday from people seeking answers. Likewise, I read dozens of articles from people purporting to have the answers. The questions cover hundreds of areas: How do I get a person to answer the phone? How do I get a meeting? How do I differentiate my solutions from the competition? What’s my/our value proposition? How do I make sure I’m dealing with the right decisionmaker?
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak? These are the kinds of questions the folks at VisionMobile wanted to know -- which is why they surveyed over 30,000 developers for their annual Developer Economics survey , and then illustrated their findings in the infographic below.
Sales development training is a continuous process , and a few weeks ago, our Sales Development Reps and Account Executives got up close and personal with one of the best sales trainer in the industry, John Barrows. John is sales trainer to the world’s leading tech companies. Through his extensive experience and the lessons learned throughout his years in the brutal, unforgiving world of sales, John’s goal is to provide the sales development training that’s been historically lacking in the SDR c
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
It’s frustrating. When you see a sales rep struggling month after month, and missing target after target, it’s enough to make any sales leader uneasy. The problem is most leaders handle poor performers the wrong way.
With Summer unofficially starting here in the U.S. (Memorial Day weekend) comes the opportunity for you to defy the odds on your sales team and make it the most productive 3 months ever. Yep, you got that right. Create your own “Summer Olympics” for your career. You have 3 perfect months – 90ish days – to get small projects done.
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection.
The sales brush-off is a common problem every Sales Development Rep faces on the daily. SDRs need to become dialing machines in order to hit their monthly quota, but when they’re constantly hit by objections, delays, or other sales brush-off comments, hitting that number becomes harder and harder. We want to ensure that you, the SDR, don’t lose confidence after being brushed off by a prospect.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Summer is nearly here, which means you need to be filling up your calendar with calls! That’s right! Summer is a busy time with many people going on vacation, so you MUST be proactive in booking your summer sales calls. Don’t wait until mid June or later. Do it now. Before you know it, […].
I’ve noticed a real difference between how top performers and poor performers treat their buyers. I discuss the distinction between the two in this week’s video sales tip! Want to drastically increase sales in your organization?
How far will technology advance in the next 20 years? That's kind of a difficult question to wrap your head around, isn't it? Of course, that hasn't prevented people from offering up their own (sometimes bombastic) claims for what the future will hold. From forecasting the demise of certain companies and technologies, to predicting the mass adoption of particular products, tech fortune-tellers have long been waxing philosophical about what's to come.
Sales pods are the key to scalable structure within many successful SaaS sales organizations. And in the first month of running a sales pod, we’ve learned a lot of lessons. But to truly see the benefits of setting up sales pods, you first need to understand the journey it takes for an organization to determine the goals, needs, and actions required to reach that level of scalability.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Should you risk it all for sales? Pamela Barsky risked everything to pursue her retail sales dreams, now her products are flying off the shelf in one of the toughest retails markets in the world.New York City. She'll tell us her strategies for sales success. PLUS, author David Avrin stops by the studio and discusses his new book Visibility Marketing and the secrets to rising above the noise in your market.
For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story. So before we dive into anything technical, let's start with a quick deconstruction.
The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over time, and lead them to deeper levels of support. With the outrageous number of messages that the average person receives online, organizations need to optimize their emails or risk ending up in the trash folder.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance. While aligning your sales and marketing teams sounds like a no brainer, it's not something that's going to happen overnight.
Innovation in the workplace poses a unique challenge: Growth requires your employees to take risks, yet chasing unproven ideas can often mean fundamentally risking your job. While many companies find success confining innovation to specific departments or innovation labs, this can often limit the flow of ideas and constrain the development of new products.
In today’s world, everything needs to be faster, easier, and free to get our attention. I sometimes wonder how anyone got anything done in the days before the internet. While on one hand it’s a little scary to realise how much we depend on digital apps to run a business, on the other hand, it also makes our lives a whole lot easier. Just take a scroll through Google's Apps Marketplace.
Very meta, we know. When it comes to SlideShare marketing, there's no better feeling than seeing your prized presentation featured on the SlideShare homepage. In addition to giving a boost to your self-esteem, landing a presentation on the first page of SlideShare will give your performance metrics a boost. With 70 million people checking out the SlideShare website monthly, it's no surprise that nabbing one of those coveted "featured" spots has the potential to send your presentation's views, li
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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