Sat.Sep 09, 2017 - Fri.Sep 15, 2017

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Increasing Lead Generation to Opportunity Ratio -  Several Steps Required!

Anthony Cole Training

We’ve been doing a fair amount of research into lead generation through our primary source, Hubspot. We’ve had a long business relationship with them because they provide a great platform for all things that are digital marketing and associated data. One thing we will begin to take better advantage of is their CRM application. This will allow us to tie our marketing efforts directly to a client management AND pipeline management system.

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We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.

Openview

A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo. Using the details of a fictional Vodafone employee to sign up for SaaS products , Process Street automatically collected all incoming outreach including sales emails, marketing emails, and voicemail transcripts.

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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

You’ve been acquiring a ton of customers lately for your SaaS company. On the surface, this seems awesome. More customers, more money. So you throw your energy into your customer funnel. However, soon after sign up, they seem to fly right out the back door. Why is this happening? Why do customers leave, or use the service less, often without saying anything?

Customers 110
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Why You Should Care That Sales Motivation Data Correlates Perfectly With Sales Effectiveness

Understanding the Sales Force

Image Copyright iStock Photos. What was your reaction when you saw that the water in Tampa Bay was sucked away by Hurricane Irma? How about when you saw the total eclipse? Or the Cajun Army rescuing thousands in Houston? Now, I don't want to equate my news with the enormity of Hurricane Harvey or Hurricane Irma, but when I first saw the data, my reaction was exactly the same.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What Does It Take to Create & Convert Leads (and also Hire Those Who Will)?

Anthony Cole Training

What does it take generate and convert leads and hire sales people who can consistently perform this ultimately necessary job?

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Salespeople fear not, AI is here to help your bottom line.

Openview

Editor’s Note: This article first appeared on Inc. here. When ranking the list of professions that are likely to be replaced by AI, sales is often way down on the list , along with chiropractors and preachers. The rationale for such predictions are that sales is still considered a high-touch profession. A recent survey showed that in certain industries, people would rather buy from someone who is charismatic and fun even if that salesperson doesn’t know their product well.

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Sales Motivation Video: Tips to Closing the Big Deal

The Sales Hunter

Do you know WHY your big customers do business with you? WRITE those reasons down and use them to motivate you. Your sales motivation hinges greatly on understanding the why. Check out the video to see what I mean: A coach can help you excel in your sales career! Invest in yourself by checking out […].

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What’s Going On With Digital Business Transformation?

Partners in Excellence

It seems impossible to escape the articles on Digital Business Transformation. Sales/Marketing Automation Tools suppliers are jumping all over it, because it helps them sell more tools. Pundits focus on how marketing and sales must leverage these tools to engage customers. To some degree, I think much of the discussion is this year’s version of social selling, since that term has fallen into disfavor.

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What Startups Need to Know About Selling to the CIO: Tips from 7-Time CIO Mark Settle

Openview

Selling to the chief information officer can be a daunting task, especially if you’re an unproven startup. The challenges CIOs face are complex, affecting every aspect of a company’s business. These people have a lot of responsibility, so they tend to be cautious and deliberate when making decisions about technology. What do you need to say to help them see your product’s value and take a chance on it?

Sell 60
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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from the iPhone 7. And even U.S. Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Why the Next 3 Weeks Will Determine if You Make Your Annual Number

The Sales Hunter

Every December I get a number of phone calls from salespeople looking for quick advice to help them pull the rabbit from the hat that will allow them to make their number. Problem is each one of those phone calls is minimally 3 months late. Where you finish the year is going to be based […].

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What’s Next?

Partners in Excellence

A critical question for every sales professional is the question of “What’s next,” particularly as we look at the deals we seek to move forward. Too often, doing deal reviews, sales people share what’s happened, but struggle with the question of “what’s next?” They know they are trying to win a deal, too often, they respond, “Well, I’ve got to get an order.” But when probed, “What are the next things that have to happen to get t

Process 63
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Today’s Top 10 Sales Lessons

Engage Selling

This week, I had the pleasure of addressing 400 top Financial Services professionals at a national sales conference in Las Vegas.

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Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and -- at least for us -- more excitement. "This," we thought, "is going to be completely bonkers.". For the most part, our expectations were accurate.

Retail 71
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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One Thing You Must do to Close 4th Quarter Sales Strong

The Sales Hunter

In September, I will be presenting at the Sales 3.0 Conference in Las Vegas, along with other leading sales professionals. My session will focus on prospecting, and I am so excited to be part of this conference. 2018 will be here in no time! Sales 3.0 can prepare you and your sales team to make […].

Closing 62
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Automation–Creating Higher Impact Interactions

Partners in Excellence

There’s a lot of discussion, most of it pretty misguided, about the potential impact of automation and AI on sales and buying. Most of the discussions are about customers preferring to buy through electronic channels and moving away from the need for sales people. There will be huge movements to that mode of buying with certain types of buying.

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2018 Sales Kickoff Meeting Ideas, Themes, Agenda, Best Practices Planning Guide

Heavy Hitter

  When I was a vice president of sales, one of my key responsibilities was to ensure that our sales kickoff was a complete success. Because it was the only annual gathering of the entire worldwide sales force, I wanted everyone to leave the meeting confidant about the company’s direction, trained on our new products, well-versed about the competition, and most importantly, re-energized to get back into the field and sell.   After keynoting hundreds of sales kickoffs and sales meeting

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[On-Demand Webinar] 6 Essential Rules of Sales Negotiation

RAIN Group

Negotiating a sale is never easy, and more often than not you'll be faced with price pushback, lengthy delays, excuses, purchasing nightmares, and more—even after you think you've done a solid job making your case.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Creating a Leader versus Promoting a Seller

Engage Selling

I talk often about a new performance-management culture taking hold in the today’s B2All marketplace. To meet that challenge, not only must selling skills change, leadership skills must evolve, too.

Promote 48
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What We Get Wrong About Account Based Selling

Partners in Excellence

Account based marketing and selling gets a lot of attention–it should. There’s huge amounts of data about the cost of acquisition–the cost of growing revenue from existing customers versus the costs of acquiring new customers. Before I go further, let me be clear, we have to drive both, if we are to grow over the long term, we need to be acquiring new customers and expanding our share within current customers.

Sell 56
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If You Don’t Have a Sales Lead Management Process You’ll Fail

Pointclear

James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. Following are highlights of the interview. JO: If you've got 10 or 12 departments, and you've got 15 different software programs that this inquiry is going through, and you've got artificial intelligence spitting out results all along the way, someone has to figure out what that process is going to be a

Process 49
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Executive Sales Leader Briefing: Cheating is Never an Isolated Event

The Sales Hunter

Let me share a painful lesson I learned early in my sales career. One morning the owner of the company I worked for walked into my office and asked me how sales were going and, more importantly, how customers liked a certain product. I shared with him things were good and I wasn’t hearing any […].

Sales 46
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Seven Habits for Improving Telephone Prospecting Success

Sales Gravy

Planning and practicing are key elements for success.If you plan, practice and execute these habits proactively you will generate more meetings, more sales qualified opportunities and ultimately, more sales.

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Can Revenue Be Predictable?

Partners in Excellence

I saw an interesting question on LinkedIn, “In SaaS businesses, can revenue still be predictable?” My reaction to this question, not just limited to SaaS, is “Absolutely—-sort of………” Building predictable revenue streams is nothing new to sales. The creation of SaaS companies with a high volume, high velocity model for acquiring customers wasn’t the inception of predictability in revenue generation.

Retail 52
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The Easiest Path to Becoming a Trusted Advisor

Sell Or Die

Our guest this week is Jay Biss. Jay has worked with small businesses for over 15 years and is now focused on helping clients save money by finding cash management solutions and maximize their short/long term credit opportunities at a large bank in New York City, currently the top ranked banker in the US in his category. An avid football fan and runner, his motto is 'show up and follow up'.

Trust 40
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How to Analyze Your A/B Test Results with Google Analytics (Updated)

ConversionXL

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. When you run a test until you’ve reached validity ( not the same as significance ), you have to do post-test analysis to decide on the way forward.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Listening to Your Prospects' Silence

Sales Gravy

There’s a fine line between providing a prospect with information that will peak their interest and giving out vital information that they could potentially run with on their own.

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How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model

Hubspot

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We've identified keywords we want to rank for in search, written a blog post about it, and moved onto the next one. And for a while, that strategy has worked for us, and we were able to start ranking for competitive keywords in search engine results pages (SERPs).

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5 CRITICAL SALES KICKOFF MEETING PLANNING SUCCESS FACTORS

Heavy Hitter

  The Key Considerations that Determine Your Annual Sales Meeting’s Structure, Theme, Agenda, and Location.   Because your sales kickoff is the only annual gathering of the entire worldwide sales force, you want everyone to leave the meeting confidant about the company’s direction, trained on your new products, well-versed about the competition, and re-energized to get back into the field.

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The 5 Prospecting Channels Your Sales Process Needs

SalesLoft

Single channel prospecting is a thing of the past. Here’s why. The fastest growing companies depend on multiple channels to boost connection rates. In 2016, TOPO’s Sales Development benchmark report revealed that 80% of high growth sales teams were using the triple touch method — sending an email, leaving a voicemail, and a LinkedIn InMail within minutes of each other.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.