Closing Bigger
APRIL 22, 2011
'Today’s social media podcast ( direct download here ) and blog post is on how to increase your Twitter following. These strategies aren’t just about the numbers but are proven strategies to attract the right followers. Here are 52 (non-automated) Ways to Increase Your Twitter Followers: Have a custom background that tells what you do and who you are.
The Sales Hunter
DECEMBER 6, 2011
Home. About. FREE Resources. Hire Mark. Client List. Testimonials. Client Login. Mark Hunter. Client List. Testimonials. Speaking. Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Training. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Blog. FREE Resources. Sales Articles.
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Hubspot
DECEMBER 30, 2011
On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection! Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and appl
SBI
DECEMBER 21, 2011
If you’re a manager, there’s no doubt you measure reps’ performance to some extent, by the number of cold calls they make. We expect reps to barrel ahead and blast through the barriers. No excuses. But you know it can be difficult. The beginning of a new year is a great time to think about the steps you can take to make their job easier.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
ConversionXL
DECEMBER 15, 2011
The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good. Here’s how to go about designing a home page that converts.
Closing Bigger
AUGUST 15, 2011
'Psychology in marketing is still a rather untapped landscape. Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social Media Marketing with Jay Conrad Levinson I have come across all kinds of misunderstanding, misuse and abuse of the term guerrilla marketing. Today’s podcast was inspired by what I can describe as a well meaning (or possibly not) but off-base commenter on the Creative Guerrilla Marketing blog.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
The Sales Hunter
DECEMBER 2, 2011
Home. About. FREE Resources. Hire Mark. Client List. Testimonials. Client Login. Mark Hunter. Client List. Testimonials. Speaking. Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Training. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Blog. FREE Resources. Sales Articles.
Closing Bigger
MARCH 8, 2011
'To directly download the Enchantment Podcast Click Here. I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on guy, and Jay may have even used the work “enchanting” when he described Guy. He seems to arrive and light up a room and make everyone around him feel at ease, when guy speaks about marketing and leadership business leaders listen.
Hubspot
DECEMBER 15, 2011
You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads , and grow your social media presence using direct mail and flyers? Get a QR code on those print materials! Although QR codes (quick response barcodes) are no longer brand spankin' new to the marketing scene, they have become more widely utilized, and the barrier to entry is lower than many marketers might think.
Hubspot
DECEMBER 7, 2011
Social media is an extremely valuable tool for promoting your great marketing content. But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Be confused no more! We've put together a handy, comprehensive guide to help you understand the differences between the share and follow buttons/links for the top 4 social networks as well as how to implement
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
DECEMBER 30, 2011
In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. Homepage feeds now have a Twitteresque feel with live updates from friends, otherwise known as the Ticker. The most recent posts that appear on a Facebook feed are now a direct result of the latest content being published.
Hubspot
NOVEMBER 4, 2011
With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. These pages provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.
Hubspot
NOVEMBER 1, 2011
Just saw a great tweet? Love what you just read and want to share it with others by repeating (retweeting, aka RT) the tweet? Cool! You're getting the hang of Twitter. Now do me a favor, and DON'T TOUCH THAT RT ICON ! I know, I know. That link in the bottom of every tweet is darned convenient. It's fast. It's simple. But you're really missing out if you use it exclusively.
Hubspot
OCTOBER 11, 2011
For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first. In order to make social media an effective lead generation machine, you first need to generate a following -- fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc. The more fans and followers you have for your social media presence, the better reach you'll have.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
SEPTEMBER 30, 2011
You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take? Fret no more! This short video and blog post will offer step-by-step instructions on how to create a Facebook business page, covering some of the reasons why you should set one up and why its interactive elemen
Hubspot
SEPTEMBER 29, 2011
With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Facebook business pages are becoming more customizable , and with page tabs, Facebook makes it possible to pull in your own custom content alongside the generic Facebook tabs like "wall," "info," and "activity stream." As a marketer, this allows you to create a much richer user experience with custom tabs.
Hubspot
SEPTEMBER 7, 2011
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.
Hubspot
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
SEPTEMBER 6, 2011
This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I attended Dreamforce in San Francisco last week to learn about new sales and marketing tools and techniques. The hot topic this year was mobile.
Hubspot
DECEMBER 8, 2011
In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. (Okay, I guess they expanded on it a little bit here.).
Hubspot
AUGUST 16, 2011
The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.
Hubspot
AUGUST 2, 2011
Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color. At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best. Obviously, this can’t be the case. Fortunately, button color is extremely easy to test.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Hubspot
AUGUST 31, 2011
It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons. To be honest, it's actually one of our favorite types of content to publish.
Hubspot
AUGUST 31, 2011
Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you. Even if you are a veteran inbound marketer, these stats will get the gears in your head turning about the still limitless possibilities that the internet provides. 13 Mind-Bending Social Media Market
Hubspot
APRIL 1, 2011
It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. Still, there are plenty of traditional marketing stalwarts out there who aren't buying all of the social media hype or can't convince their boss or marketing team to experiment in the brave new world of inbound marketing.
Hubspot
MARCH 7, 2011
As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few you're really missing a huge opportunity to get found by online searc
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hubspot
DECEMBER 9, 2011
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. 1. Write blog content for your target audience, which is not necessarily yourself.
Hubspot
MARCH 4, 2011
Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important. Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz.
Hubspot
JANUARY 31, 2011
Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. 1. Having 2 Profiles: Personal and Professional. Not only do you not want to have two profiles (I'll explain why), but also if Facebook catches you , they will shut your account down.
Hubspot
NOVEMBER 8, 2011
Google has announced the launch of Google+ Pages , pages specifically engineered for businesses on Google+. While Google indicated that Google+ Pages wouldn't be immediately accessible to all, it looks like they're actually becoming readily available. (In fact, we've already created HubSpot's Google+ Page , so you can follow our updates and add HubSpot to one of your Circles by clicking here !).
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.
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