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Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions

Search Engine Land

The generative AI version of Google Search, Google Search Generative Experience , is now rolling out to over 120 countries and territories. Here is what it looks like: More SGE definitions SGE now supports showing more definitions from its initial launch of this feature in August.

Follow-up 126
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How Can Sellers Fill Knowledge Gaps in Their Education?

Salesforce

— Veronica Moscuzza, regional sales manager, LinkedIn Dear Veronica: I think about sales training much like I think about choosing a good doctor. The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically).

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Hootsuite joins TikTok’s Marketing Partner Program

Martech

Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study. About 38.5%

Territory 102
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How Citizens Bank transformed content to reach changing customer needs

Martech

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Consumers will receive more personalized content based on their life stage — how to manage and pay off credit card debt, for instance, or how to save up for a child’s college education. Dig deeper: Does your organization need a DAM?

Customers 117
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How Citizens Bank transformed content to meet changing customer needs

Martech

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Consumers will receive more personalized content based on their life stage — how to manage and pay off credit card debt, for instance, or how to save up for a child’s college education. Dig deeper: Does your organization need a DAM?

Meeting 103
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6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. Conversion rate will be a secondary indicator of performance.

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Project management for in-house SEO teams: 6 best practices

Search Engine Land

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. for all regions or all websites)? Dig deeper: How to use SEO education for stakeholder management Get the daily newsletter search marketers rely on.