Remove Education Remove Networking Remove Promote
article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. What does content marketing include? Google Ads).

article thumbnail

A guide to creating social media videos (for search and beyond)

Search Engine Land

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.”

B2B
article thumbnail

The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Black Friday playbook) 3.

article thumbnail

17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. I work with companies like Facebook and Google to help promote their college recruitment events.” However, suppose they've only opted into awareness stage content.

article thumbnail

LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75% Reach out to your first-degree network and make sure that they know what you do. It’s where thought leadership happens. Source: Gartner ​.

article thumbnail

LinkedIn’s algorithm isn’t broken — you don’t understand it

Martech

And like all social networks, engagement is the core signal. It promotes content that sparks conversation, earns reactions, or draws repeat views. Authentic storytelling: Behind-the-scenes content, human-centered stories, and employee features often outperform polished promotional assets. What about company pages?