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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly! Answer: Certainly!

Promote 108
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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Grab a warm coffee or tea and let’s get started!

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How important are backlinks for SEO in 2024?

Search Engine Land

There are more important things for websites nowadays, and over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall.” However, if you read further: “We never manipulate rankings to put our partners higher in our search results and no one can buy better PageRank.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. The sales funnel has 4 stages and — this is key — represents the buyer’s journey from the buyer’s point of view. What is a sales funnel? A whopping 67.6%

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Writing people-first content: A process and template

Search Engine Land

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Incorporate SMART SEO goals to refine and articulate the objectives.

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce

Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. A marketer promoting a new application engages customers with free trials demonstrating how the app works.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. What’s more, fewer people trust what they see and hear in their feeds. And 70% of people say trusting a brand is more important today than in the past.