Martech

JULY 29, 2024

More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Technology 140

Technology Technology Education Follow-up 140

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. Embrace AI literacy Start with education. Scale strategically Align AI with business goals. Below are steps marketing organizations can take to prepare for the marketing AI meteor.

Drivers/motivators 119

Drivers/motivators Strategize High impact Pitch 119

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Appointment 121

Appointment Follow-up Contact Start-ups 121

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Or a particular product they have been wanting to try and promote?

Strategize 110

Strategize Objectives and Key Results Campaign Promote 110

Martech

MAY 1, 2025

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Educate Demo your product in action, showing real-world applications and benefits, not just features. Remember that celebrities rarely promote the content themselves. Where should we start? Builds trust.

B2B 114

B2B B2C Niche Education 114

Salesforce

AUGUST 29, 2024

You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.”

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

MAY 13, 2025

Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. Most email training focuses on using email as a tool, neglecting email’s strategic value. It’s the “easy” button you push to drive additional sales or have a hot promotion.

Drivers/motivators 97

Drivers/motivators A/B testing Promote Strategize 97

Search Engine Land

SEPTEMBER 19, 2024

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. Video campaigns: Use informative or educational videos to build trust and give more insight into your product. You want to make the sale as efficiently as possible.

Campaign 78

Campaign Education Lead generation Trust 78

ClickFunnels

SEPTEMBER 28, 2021

So make sure that you have a basic sales funnel before you start promoting your product. Of course, you can’t expect influencers to continue promoting your products in exchange for free stuff forever, so if influencer marketing proves to be effective, you should allocate money to it. Promote your lead magnet at the end of each video.

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. Each platform has unique features and audience expectations, so pick the ones that best align with your strategic objectives. YouTube : Long-form and short-form content perfect for education. LinkedIn : Professional content for B2B audiences.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

APRIL 3, 2023

For that reason, let’s learn how to create, optimize and promote your ebook. Strategize CTA placements Don't forget to add CTAs to your ebook in strategic spots. Ebook promotion When your ebook is written, designed, formatted, and ready to go, you can start promoting it. What is an ebook?

Promote 85

Promote Follow-up Entertainment Strategize 85

ClickFunnels

JANUARY 27, 2023

Here’s how Russel explains it: This dentist had strategically taken me through a powerful process that I call… A VALUE LADDER. Mention your education, credentials, accomplishments, etc. How To Use Email Segmentation To Sell Products and Services Are you running any promotions in your medical practice?

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Martech

MARCH 19, 2025

Implement education and self-improvement Deming emphasized lifelong learning. Organizations should invest in continuous education for employees. AI-powered tools assist with execution, but strategic thinking and continuous learning remain critical.

Assembly Line 76

Assembly Line Manufacturing Campaign Education 76

Salesforce

SEPTEMBER 3, 2024

Focus on sustainable growth strategies As applications grow more complex, achieving long-term scalability requires strategic planning. This ongoing education will build a growth mindset and keep your team sharp. This ongoing education will build a growth mindset and keep your team sharp.

Strategic planning 69

Strategic planning Growth Technology Technology 69

Martech

JANUARY 13, 2022

Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Educate your team and higher-ups about the necessity of organic search. The website is a shared responsibility and it requires proper strategic leadership,” Dunham said. Source: Craig Dunham.

Objectives and Key Results 144

Objectives and Key Results Education Strategize Engineering 144

ConversionXL

NOVEMBER 10, 2020

Several reps even tried to start by educating me about the problem, despite the fact that I had already already bought in on solving the problem and using a SaaS tool as the solution. Instead of focusing on content for each phase of the traditional funnel, marketers need to create content at three depths: conceptual, strategic, and tactical.

Strategize 139

Strategize Teamwork Education Follow-up 139

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. One of the earliest things you can do to prepare is to further your education. Know the magic.

Promote 141

Promote Campaign Pitch Niche 141

Martech

DECEMBER 21, 2021

But as the perception of marketing ops changes, larger, more established companies will bring on (or promote from within) marketing ops leaders to oversee this vital function. Second, there has been a large chasm of missing formal education and training when it comes to learning the core skills of marketing ops. billion in 2025.

Education 142

Education Strategize Technology Technology 142

Sales Pop!

MAY 2, 2024

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 130

E-commerce Niche Launch Education 130

Sales Pop!

NOVEMBER 18, 2022

However, do not rely solely on social networks to promote yourself. Provide useful knowledge, education, market news, and anything else that will help you position yourself as an industry expert. Provide Extensive Educational Material. This will help you get trust and followers. Invite and react to comments. #2.

Referrals 130

Referrals Education Gaming Entertainment 130

Hubspot

JUNE 8, 2020

They sat down with experts in business, tech, and communications to educate their audience. Additionally, Vimeo's series is a great example of educating your audience. Inbound marketing focuses on being helpful and providing educational content, and you can use LinkedIn Live to support those efforts in an interactive way.

Strategic partnership 100

Strategic partnership Transportation Education Consult 100

Salesforce

SEPTEMBER 10, 2024

When used strategically, AI-powered upselling and cross-selling can transform your contact center into a sales powerhouse. Another high-value service is automated customer education, with AI platforms offering educational content and tutorials on products and services.

Service 69

Service Customers Cross-sell Contact 69

Martech

MARCH 18, 2022

Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. Relying on promotion turns out to be a poor move. Brenner said. “A Brenner said.

Click Through Rate 129

Click Through Rate Promote Drivers/motivators Strategize 129

ClickFunnels

AUGUST 21, 2022

Table of Contents: #1 Feature Your Lead Magnet Landing Page in Your Instagram Bio #2 Promote Your Lead Magnet on Your Instagram Profile #3 Partner With Instagram Influencers! This means that you need to be strategic about what you choose to feature in that prime spot. Which one should you promote in your Instagram bio?

Niche 147

Niche Promote Follow-up Up-sell 147

Martech

AUGUST 3, 2022

These ten examples were sourced from my XR ( extended reality ) students, XR colleagues, XR faculty at the University of Oregon’s Strategic Communications immersive media program and my own personal research and work. The Times is no stranger to immersive journalism, and they have been at the forefront of leveraging AR and VR for education.

Campaign 127

Campaign Gaming Education Technology 127

Search Engine Land

SEPTEMBER 18, 2023

For example, the query “How do I promote my gigs on Fiverr” has a search volume of 20 in the U.S. Users can mention their educational background, work experience, and any other relevant qualifications to establish their credibility in specific topics or industries. Quora verifies the identities of notable individuals (e.g.,

Promote 142

Promote Trust Niche Strategize 142

ClickFunnels

AUGUST 31, 2022

That’s why today we are going to discuss how to be strategic about it. How To Drive Traffic to Your Value Ladder Sales Funnel #1 Promote Your Free Offer With Paid Ads #2 Promote Your Free Offer With Influencer Marketing #3 Build a Social Media Following Build Your Sales Funnel With ClickFunnels (Free 14-Day Trial!).

Promote 162

Promote Follow-up A/B testing Hospitality 162

Veloxy

JANUARY 23, 2024

By delivering personalized and significant interactions through events, product demonstrations, and promotions, field marketing contributes to crafting experiences that resonate with consumers and stick in their memories. These individuals help promote the brand through their personal networks and social media platforms.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

SEPTEMBER 8, 2021

In my humble opinion, operations specialists should focus on system administration and educating others about the systems’ possibilities and limitations. All roles should spotlight emerging trends that the organization may want to pursue. Below are some high level duties that people can use when drafting job descriptions. Read next: New job?

UX 92

UX Contract Strategize Education 92

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 118

B2B Education Sports Pitch 118

Heinz Marketing

SEPTEMBER 24, 2021

How do we offer guidance and education of value? Creating a Blog Post: Blog post can strategically promote related offers. Be strategic about picking a blog title without “keyword stuffing”. Content with context. . Planning a Long-Term Content Strategy: Inbound can’t exist without context .

Contact 126

Contact Strategize Conversion Campaign 126

ConversionXL

OCTOBER 18, 2018

Managers and employees encounter false expertise in three ways: Promotions. The issues associated with promotions parallel those for hiring—an unstructured promotion process risks greater deference to false expertise. It’s far harder to limit the impact of false expertise on one-time strategic decisions.

UX 188

UX Appointment Education Strategize 188

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 113

B2B Education Sports Pitch 113

Salesforce

NOVEMBER 30, 2023

Marketing campaigns are a series of strategic actions designed to promote specific business products and goals executed within a set timeframe. In this middle part of the funnel , you can further educate them by giving them relevant content, offers, and recommendations based on their browsing behavior.

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Gong.io

FEBRUARY 4, 2021

Sales coaching is a combination of three pillars: motivation , strategic guidance , and skills development. Strategic guidance : Don’t just coach calls, coach deals. Because if that top rep leaves or gets promoted, that knowledge disappears with them. . You’re left making educated guesses. Was it their tone?

Gaming 127

Gaming Intrinsic Pipeline Strategize 127

Martech

OCTOBER 16, 2023

commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. Because the onboarding is to educate you on some facet of the brand, product or service. Two journey emails B2B marketers use often are onboarding programs and post-purchase education.

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Customers 129

Customers Education A/B testing Service 129