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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

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Website Information Architecture: How to Optimize for UX

ConversionXL

Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. A proper pre-education of test participants is a must. The tool of choice for a lot of UX professionals. Card sorting. A great, fast wireframing tool.

UX 114
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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

CXL has written about ecommerce product pages and related elements many times before: Product page design and UX. We use landing pages as a way of visual merchandising our products, educating our customers, or telling a story. Blenders uses multiple landing pages (usually between three and five) that run at the same time.

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The 2017 State of Conversion Optimization Report

ConversionXL

Some of these people may have been working in a fundamental role of CRO previously (UX or analytics), but few have been working specifically in CRO for very long. UX Analyst. On the education front, we’ve not had thousands of marketers run through our various courses in CXL Institute. Lack of Conversion Optimization Experience.

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5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

The “best practices” of CRO, UX and design are exactly what they’re labelled as: “best practices.” If your offer is complex and requires a lot of explanation, then give prospects the time and information they need to make an educated decision before you try pushing a sale. And for good reason. A/B Testing Takeaways.

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The 'Ethics' You Didn't Know Existed in Design

Hubspot

This just one of many sneaky dark pattern design techniques. For example, making the "X" nearly invisible and darkening content behind a pop-up ad so visitors think they need to convert or subscribe to email list to see content is a dark pattern technique. Design ethics doesn't just stop with imagery or website UX.

UX 101
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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

Karl Wirth, CEO of Evergage, suggests that there are four core principles of user experience (UX) : remember, understand, help, surprise / delight. You start looking for alternatives and find a viable one, but the UX is a disaster… Karl Wirth , Evergage : “They could engage me based on my high-level attributes. Understand.

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