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How to run a successful site migration from start to finish

Search Engine Land

A site migration can feel like packing up your entire house and moving across the country. Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration?

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How to build SEO into a new website from the ground up

Search Engine Land

Launching a new website is one of the more exciting projects for a company. After the big launch, everyone expects traffic to appear magically. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. What role does this play in the new website?

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results.

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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. As search engines became a popular tool for marketers to reach their audience, the need for content that provided real value increased. the term “content marketing” was born.

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This day in search marketing history: January 30

Search Engine Land

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Facebook Will Launch Graph Search For Mobile “Pretty Soon” 2014: It had been over a year since Graph Search launched.

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10 Product Announcement Email Examples (and What you can Learn from Them)

ConversionXL

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Taken to the extreme, the strategy leads to massive round-up posts (e.g. Despite decades of experience, he still reminds himself of the most important lesson—to keep quiet: When I’m waiting for the person I’m interviewing to break a silence by giving me a piece of information I want, I write “SU” (for Shut Up!) in my notebook.

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