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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. the term “content marketing” was born.

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Doubling Down: Karl Alomar, Managing Partner at M13

SaaStr

We promote deal collaboration between our investing partners and our operating partners through the life of each investment. Karl received his MBA from Columbia Business School in New York and a BEng in Electrical and Electronic Engineering from Imperial College London.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. AMI data helps customers decide how to manage their electricity, use new products, or enable third-party services. Understanding energy prosumer goals.

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Information gain in SEO: What it is and why it matters

Search Engine Land

Has a metric to actively promote or demote content based on that level of difference or sameness. The content we publish that we’re amplifying and using as a way to promote our companies, our brands, and ourselves should be able to meet the “thought leadership” mark. We all do it, but it’s kinda lazy, right? What does that take?

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. electricity providers) Emotional : Enhancing well-being (e.g., Canva: Canva strikes a perfect balance between promoting its design platform and offering genuine value to its audience.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. As a student, I had to buy my first scientific HP calculator not in a shop but directly from a sales engineer at the local HP office. I can understand the treatment I received, being a tiny fish for the sales engineer.

Customers 109
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This day in search marketing history: January 8

Search Engine Land

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” ” So, is keyword research obsolete yet? ” Why?