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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later).

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8 Mistakes Brands Make With Instagram

Hubspot

Top brands have quickly realized the potential Instagram presents. The fast-food chain does an extraordinary job leveraging vibrant colors in their photos and creates a laidback, entertaining feel through photo and video captions. The brand has one of the funniest, most entertaining accounts on Instagram. General Electric.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

More often than not, Snapchat Discover partners are publishing companies or entertainment organizations, This is because these types of brands are already creating content that first with Snapchat's visual-storytelling oriented platform. Examples of Snapchat Discover Stories Published by Brands. Rivian and Car Insider.

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. In 2020, the way we work, shop and entertain ourselves has been completely up-ended. And for livestreaming on the go, there's nothing like a 3-axis electric smartphone gimbal.

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7 Design Podcasts That'll Get the Creative Juices Flowing

Hubspot

Much of the time, that's the result of creative work presenting an opportunity to plug in, and tune out distractions. Think: how the design of electricity grids, nature documentaries, and shipping containers work. Usually very entertaining.". Sometimes silly and irreverent. 7) Design Story. iTunes | Stitcher | SoundCloud.

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." This type of AR requires the least amount of processing power and is fairly easy to implement, but it isn’t as versatile as other kinds of AR because it relies on specific triggers being present.