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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes.

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It Takes a Heart of Service to Succeed, and Marc Benioff Has It

SalesLoft

It’s everyone’s favorite part of the Dreamforce experience — the most exciting, entertaining, and inspiring show of the week: the Marc Benioff keynote. Ohana, in Hawaiian culture, means family, and this family-oriented experience is what makes Salesforce so magnetic to the technology community. Everything must be mobile.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. New technologies, led by the cloud. Whenever there’s a major technological advance, newcomers leverage it into mega-corporations. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. This step more or less enables you to address every other one on this list.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Arts and Entertainment: 47%. Event Services: 35%. What is the average email open rate for arts and entertainment companies? The overall average open rate across all industries is 32%. Biotech: 37%.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. playing in the background.

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Make it. Move it. Sell it. — Episode #9

Spiro Technologies

We have an entertainment or a theater division, which is actually ties in with the ball drop in Times Square. So is it mostly in the entertainment side of things? Is it electric? They rotate 360 degrees and a lot of times they’ll service those large tower cranes. John Lund: No, Thern has three different divisions.