Martech

FEBRUARY 13, 2024

Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar.

Gambling 125

Gambling Entertainment Gaming Campaign 125

Hubspot

JANUARY 27, 2020

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology.

Technology 101

Technology Technology Gaming Entertainment 101

Martech

MAY 10, 2024

The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. As the top U.S. billion data points.

Sports 87

Sports Strategic partnership Networking Entertainment 87

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector.

Hospitality 98

Hospitality Customers Entertainment Campaign 98

Martech

APRIL 12, 2024

It employs specialized teams to handle regulated markets such as financial services. BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customers 101

Customers B2C Healthcare Retail 101

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector.

Hospitality 98

Hospitality Customers Entertainment Campaign 98

Martech

DECEMBER 2, 2022

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It

Entertainment 102

Entertainment Sports Campaign Clients 102

Cerebral Selling

NOVEMBER 30, 2023

Salesforce’s State of the Connected Customer report agrees, stating that 80% of customers feel the buying experience a company provides is as important as its products and services. Modern buyers are used to hyper-personalized experiences and recommendations on the social, shopping, and entertainment platforms they use.

Sell 130

Sell Transportation Entertainment Up-sell 130

Martech

AUGUST 24, 2021

Join thousands of senior marketers at MarTech , online September 14-15, for FREE to learn how high-performing companies are using marketing technology to meet critical data challenges and opportunities every day. Use technology to empower teams and elevate data measurement processes , featuring Sony Interactive Entertainment.

Entertainment 122

Entertainment Technology Technology Meeting 122

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt technology. Rokt’s use cases began with ticket-buying services. The company has 26% of ridesharing’s U.S.

Drivers/motivators 93

Drivers/motivators Real Estate Retail Networking 93

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. Influencers who genuinely love and use your products or services are far more likely to create content that feels sincere.

Legal 117

Legal Strategic partnership Contract Trust 117

Martech

AUGUST 17, 2021

Your All Access pass unlocks 75+ tactic-rich sessions featuring experts from Amazon Web Services, HBO Max, United States Soccer Federation, Sony Interactive Entertainment, Michael Kors , and dozens more. Leverage technology to empower teams and elevate data measurement processes. and loads more.

Entertainment 104

Entertainment Technology Technology Meeting 104

Heinz Marketing

MARCH 17, 2023

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. Lastly, I prefer at-home listening where I can meal-prep, make art, or entertain my very needy cat.

B2B 101

B2B Entertainment Transportation Pipeline 101

Martech

SEPTEMBER 13, 2021

Searching for best-of-breed marketing technology to manage your mountain of data? Discover time-saving solutions, cutting-edge marketing technologies, and actionable tactics to drive business success online this week at MarTech … for free ! How Sony Interactive Entertainment levels up their marketing data strategy , with Salesforce.

Entertainment 84

Entertainment Technology Technology Trust 84

Martech

NOVEMBER 8, 2021

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. How Sony Interactive Entertainment built a winning marketing data strategy. Schedule an appointment.

E-commerce 113

E-commerce Appointment Entertainment Retail 113

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

Launch 92

Launch Entertainment Networking Technology 92

Martech

JUNE 15, 2023

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. This could involve driving viewers to fill out a form on a website, make a phone call, or sign up for a service. Get MarTech! In your inbox.

E-commerce 117

E-commerce Sports Campaign Launch 117

Veloxy

SEPTEMBER 14, 2021

From visionary thinking and inspiring keynotes all the way to future technologies and actually taking steps that will ripple across the globe, there’s a lot happening at Dreamforce. They get to learn about new technologies and tools. Connected Customer Service Built for Effortless Experiences. Visionary Speakers.

CRM 162

CRM Entertainment Hospitality Follow-up 162

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. But how will marketers ride this wave?

Sports 114

Sports Cross-sell Price Entertainment 114

Martech

SEPTEMBER 7, 2022

There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. “How?” ” you might ask.

B2B 108

B2B Gaming Education Technology 108

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Those days are over.

Angle 76

Angle Healthcare Technology Technology 76

Salesforce

JULY 27, 2023

AI – especially the emerging technology around generative AI. We surveyed hundreds of industry decision makers worldwide to uncover the trends, priorities, and challenges defining the media and entertainment industry. AI technology can automatically identify the most effective ad placements (such as video or banner, for example).

Entertainment 52

Entertainment Price Technology Technology 52

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. They allow them to have a brand voice and be looked at as a thought leader rather than just selling their products or services. Below is the transcript of our conversation. How did you come to be in marketing?

X-functional 109

X-functional Cross-sell Entertainment Consult 109

SalesLoft

OCTOBER 5, 2016

It’s everyone’s favorite part of the Dreamforce experience — the most exciting, entertaining, and inspiring show of the week: the Marc Benioff keynote. Ohana, in Hawaiian culture, means family, and this family-oriented experience is what makes Salesforce so magnetic to the technology community. Everything must be mobile.

Service 52

Service Electricity Entertainment Education 52

Martech

JUNE 7, 2023

But thanks to technology improvements, it’s become easier and faster. citizens use a streaming service, with over half using Netflix. AI will accelerate the adoption of video dramatically, but not because tools or technology will enhance or replace video — quite the opposite. Consider this your wake-up call.

Construction 99

Construction Entertainment Start-ups Follow-up 99

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 120

UX E-commerce Campaign Entertainment 120

Martech

AUGUST 3, 2022

Of course, solely relying on previous campaign data to select your tactics can be an innovation killer — so it’s important to find a balance between leveraging previous campaign examples and pioneering new technology and tactics. Technology used. Technology used. Technology used. Technology used. Why I like it.

Campaign 111

Campaign Gaming Education Technology 111

Martech

JUNE 27, 2022

Amazon, Netflix and Google have set the standard for what customers have come to expect from technology and marketing. Netflix wades through years of your entertainment choices and immediately suggests the next shows you’ll want to binge-watch. Which ones buy which products or services? What do you know about your customer?

Technique 126

Technique Entertainment Consult Contact 126

Hubspot

JUNE 14, 2022

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

X-functional 75

X-functional Territory Entertainment Price 75

Xant

JUNE 30, 2021

EXL is an innovation leader, and our product and service is better as a result of this partnership,” said Dave Boyce, XANT Chief Strategy Officer. “We EXL serves customers in multiple industries including insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics, media and retail, among others.

Strategic partnership 81

Strategic partnership Transportation Healthcare Entertainment 81

Salesforce

SEPTEMBER 28, 2021

How do they marry new technologies with time-tested methodologies? Kimberly Evans Paige is the executive vice president and chief marketing officer for Black Entertainment Television (BET) , where she oversees marketing across all digital, streaming, and live events at the iconic television network. Stream it now.

Finance 52

Finance Entertainment Technology Technology 52

Hubspot

AUGUST 24, 2020

Technology and Home Office Equipment. You might choose to focus on technology such as laptops, keyboards, mice, and monitors. Another possibility is to concentrate on non-technological home office necessities such as ergonomic office chairs and standing desks. Entertainment. Home Gym and Fitness Gear.

Niche 91

Niche Entertainment Retail Gaming 91

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 108

UX E-commerce Campaign Entertainment 108

Hubspot

FEBRUARY 8, 2018

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Arts and Entertainment: 47%. Event Services: 35%. What is the average email open rate for arts and entertainment companies? The overall average open rate across all industries is 32%. Biotech: 37%.

Real Estate 100

Real Estate Hospitality Non-Profits Government 100

Hubspot

NOVEMBER 3, 2020

Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. This isn’t exactly a tool or technology, but it's a way to practice and rehearse.”. Entertainment comes from the performance itself: the way in which you deliver that content and the energy you bring to that delivery.

Presentation 101

Presentation Entertainment Education Clients 101

Sales Pop!

JANUARY 20, 2023

The app also features a bill tracking service that ensures your bills are paid on time and helps you to stay financially organized. By providing virtual envelopes for various categories like groceries and entertainment, it allows you to organize your monthly expenses against an allocated budget amount – helping you stay on track financially.

Finance 52

Finance Entertainment Networking Price 52

Hubspot

AUGUST 18, 2020

While other fast food restaurants at the time were offering a diverse menu but lacking in customer service — the McDonald's team decided to focus on two items so customer service would be at the forefront. Then, they figured out what other forms of entertainment they can make accessible with their resources.

Entertainment 101

Entertainment B2B Clients Technology 101