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TikTok launches enhanced ad placement controls

Search Engine Land

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Financial Services. Technology. Professional Services.

Gambling 118
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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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Perion launches cookieless identity solution

Martech

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

Launch 110
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Airbnb dominates in search sentiment report

Search Engine Land

Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. However, search volume can enhance sentiment, serving as an amplifier, which advertisers should consider in their strategies. Top 10 advertisers by search activity.

Gambling 118
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5 Super Bowl LVIII takeaways for marketers

Martech

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years. Technology brands came in second at 15%. Image: Sprinklr.

Gambling 136
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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Search Engine Land

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector.

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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Martech

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector.