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3 Ways AI Helps Media Companies Improve Customer Service

Salesforce

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. Get the insights 1.

Service 59
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TikTok launches enhanced ad placement controls

Search Engine Land

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Financial Services. Technology. Entertainment.

Gambling 105
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Airbnb dominates in search sentiment report

Search Engine Land

Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. Top 10 advertisers by search activity.

Gambling 101
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5 Super Bowl LVIII takeaways for marketers

Martech

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years. Technology brands came in second at 15%. Image: Sprinklr.

Gambling 119
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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt technology. Rokt’s use cases began with ticket-buying services. The company has 26% of ridesharing’s U.S.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

B2B 103
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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. This could involve driving viewers to fill out a form on a website, make a phone call, or sign up for a service. Get MarTech! In your inbox.