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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. Could you please give more details?

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Today, it’s the cloud. .

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. This step more or less enables you to address every other one on this list.

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Understanding the contents of a commercial lease

Sales Pop!

Any service charges that may be applicable. Considerations for workplace health and safety – e.g. electrical and fire safety items. Any electrical safety items they own that are within the property. Similarly, your landlord may want to insert it if they entertain thoughts of selling the property. Fire safety.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Rather than just selling products, aim to craft experiences that make customers yearn for more. Case study – Capital One’s reimbursement strategy Capital One goes beyond customer service by reimbursing venture cardholders for TSA PreCheck fees. Personalized service fosters long-term loyalty. Who can resist that?

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Make it. Move it. Sell it. — Episode #9

Spiro Technologies

Adam Honig: Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. In order to do that, we groove the drum, and we have wire rope that carries the ball up and down the platform. Transcript.