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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Then they can sell the excess energy they produce back to the utility. Prosumers are forward-thinking energy customers who lean into efficiency and decarbonization.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Today, it’s the cloud. .

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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Moreover, activation was not limited to regions of the brain classically related to language, but also involved emotional, sensory and motor systems consistent with the notion that at some level, the listener actually experiences the story. Willingness to pay lip service? Read the full study here. Study details.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. This step more or less enables you to address every other one on this list.

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How Using Humor in Sales Makes You More Human

Closer's Coffee

Sure, artificial intelligence and automation can handle tasks such as scheduling and keeping a sales funnel brimming with activity, but it cannot make someone laugh or compel someone into a decision about a product or service you’re selling. Jon Selig is a stand-up comedian who has made a career out of being funny.

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Why The Sales World Sucks at Earning Referral Business and How You Can Change The Game

Sales Hacker

But it’s important to understand… This machine isn’t an automated email sequence or follow-up process. Your ability to get referrals depends largely on the products and services they offer and how well those products serve your clients. Of course, the number of categories depends on the product you sell.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I If you can make it for less, you can sell it for less. I think moats are lame,” Musk responded.