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How to run a successful site migration from start to finish

Search Engine Land

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. A site migration with SEO built into it can preserve rankings, avoid traffic loss, retain link equity, improve user experience and uncover new opportunities to improve the site.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. electricity providers) Emotional : Enhancing well-being (e.g., Connect your product or service to a deeper purpose.

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How to build SEO into a new website from the ground up

Search Engine Land

What are the problems that our products or services solve? If you ran a power tools company that sold cordless power tools, electric power tools and gas-powered tools, then your keyword research would likely show that you want to go after key terms like “cordless power tools,” “electric power tools” and “gas-powered tools,” among others.

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Big vendor risks: Friday’s daily brief

Martech

The Wow factor is something that might not be essential but makes for a delightful user experience. But this doesn’t easily map into the question of common carriage,” said Scott Jordan, former chief technologist at the Federal Communications Commission and a current professor of electrical engineering and computer science at UC Irvine.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. 20 years ago, ServiceTitan would have had to travel to each service shop, make their pitch, and manually install the software.

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The Plain-English Guide to Progressive Web Apps

Hubspot

Rivalries also push competitors to constantly outperform each other and, in turn, provide their target market with an ever-enhancing customer experience. But imagine if some of the world’s fiercest rivals put their differences aside and teamed up to assemble the best product or service on the market. Image Credit: SimiCart.

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The 7 Elements of Modern Web Design

Hubspot

A prime example: General Electric uses numerous videos on their homepage to give information about their products. Magazine , 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business. Why is it useful? According to Inc.