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What we can learn from past and present Google algorithm updates

Search Engine Land

Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. By following our long-standing advice and guidelines to create content for people, not for search engines. Google's aim remains unchanged: they rely on a useful search engine for revenue.

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Advanced ways to use competitive research in SEO

Search Engine Land

Search engine ranking for keywords. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. The post Advanced ways to use competitive research in SEO appeared first on Search Engine Land. You likely know this list: Ahrefs, BuzzSumo and Semrush.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce

Here’s a striking revelation: Despite all respondents making plans to adopt AI, only half were able to choose the correct definition for both predictive and generative AI when presented with both side by side. Another key finding is the significant gap in data maturity and readiness.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. As a student, I had to buy my first scientific HP calculator not in a shop but directly from a sales engineer at the local HP office. I can understand the treatment I received, being a tiny fish for the sales engineer.

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3 Tips for Adding AI — and Subtracting the Headache  

Salesforce

CIO Alvina Antar emphasized the importance of strategic planning, especially around AI implementation. In the context of a company like Generac, where an engineering culture prevails, he recognized the need to demonstrate new technologies in tangible ways.

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Why I Love Selling

Partners in Excellence

In college, I was headed to my PhD and had planned to be a researcher/professor. He asked me to be VP of Product Design and Engineering. A major bank gave me a couple of offers in strategic planning and operations planning. It took me back to my science/engineering days of solving tough problems.

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How to safeguard your content strategy in an AI-driven search landscape

Search Engine Land

Search engines, especially Google, are in a constant state of evolution. This audit helps identify which content pieces are serving your business goals and what gaps are present you can fill in and build on. Content marketing plan Strategic planning paves the path for content that engages and drives business objectives.