Search Engine Land

JULY 24, 2023

Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. By following our long-standing advice and guidelines to create content for people, not for search engines. Google's aim remains unchanged: they rely on a useful search engine for revenue.

Presentation 94

Presentation Real Estate Objectives and Key Results Engineering 94

Search Engine Land

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The post Meta and Ignite Visibility present a new conversion API gateway solution appeared first on Search Engine Land. Sign up today!

Presentation 101

Presentation Conversion Campaign Engineering 101

SalesBlog!

MAY 23, 2022

Sales engineering is truly an art-form. To be awesome, a sales engineer needs to invest effort into the technology, the business opportunity, and most importantly their personal style. They also need to gain the trust of those they are partnered with and presenting to. Top 5 traits of an awesome sales engineer.

Engineering 52

Engineering Sales Presentation Appointment 52

Salesforce

JUNE 2, 2022

How to build a pipeline engine. Your pipeline engine needs to have all cylinders firing. Tip 2: Understand each of the functions that make up your pipe engine. Salesforce's Eric Stahl explains how to build a pipeline engine. If this isn’t happening, the rest of the process won’t work. What’s their capacity?

Pipeline 98

Pipeline Engineering Growth Territory 98

The 5% Institute

DECEMBER 17, 2019

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. However, if you put in the hard work that got you to become an Engineer in the first place, continue learning with an open mind, and execute what you learn – you can potentially have an excellent career in sales.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

SaaStr

APRIL 10, 2020

As a startup, there are few things more important than Being Present: Your customers need to believe. Your second-order revenue engine still needs to work. Even if sales cycles have slowed down. Be Present. Be Present. Lay low and just “focus” until you can get growth back on track. They need to see you out there.

Presentation 127

Presentation Growth Follow-up Engineering 127

SalesBlog!

APRIL 23, 2022

I walk into our conference room and the visiting presenting manager, salesman and sales engineer were waiting there to give us their “dog and pony” sales presentation in hopes of my organization partnering with them. I know all of presenters from a previous business life. 2 No understanding of our needs.

Presentation 52

Presentation Sales Contact Meeting 52

Search Engine Land

MAY 13, 2024

OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. Search engines are clearly evolving (very fast), but it seems like neither our mental models of search engines nor our philosophy of SEO have evolved as quickly. A search engine’s responsibility is to its users.

Engineering 137

Engineering Legal Start-ups Trust 137

SaaStr

MAY 13, 2022

Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. When you are presented with something unexpected, you can determine if this will affect your outcomes. What is revenue marketing?

Engineering 88

Engineering Objectives and Key Results GTM Growth 88

Search Engine Land

OCTOBER 13, 2021

Please visit Search Engine Land for the full article. FastTap Search is a reimagining of the search results that’s only possible because Neeva doesn’t rely on ad revenue.

Presentation 88

Presentation Engineering 88

Search Engine Land

MAY 2, 2024

Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Catch up on all the issues at play in U.S.

Closing 91

Closing Government Legal Advertising/ Marketing 91

SBI

SEPTEMBER 23, 2021

This shift in process has in turn led to our clients stacking resources for meeting presentation, content creation, and content organization. Crescendo is their presentation tool during these virtual meetings. Such organized content is also much easier to present. These sales teams also share much more collateral than before.

Presentation 35

Presentation Sell Clients Meeting 35

Search Engine Land

MAY 9, 2024

Ambiguous semantics Semantics aren’t always clear: It often takes multiple semantic entities to be presented in the right context to allow NLP engines to actually comprehend what the text is about. Amazon River = Location) These examples illustrate how hard it can be for neurolinguistic processing engines to grasp what a text is about.

Engineering 108

Engineering Networking Clients Construction 108

Search Engine Land

SEPTEMBER 1, 2023

He explained: “Essentially we want to make search engines’ lives easier by using these techniques because as a result, they will reward us with our content ranking higher in the SERP and we’ll have more interaction from searchers.” How do we communicate most effectively with search engines?

Click Through Rate 143

Click Through Rate Engineering Presentation Technique 143

Search Engine Land

AUGUST 31, 2023

Learn more by registering and attending “Privacy & Personalization: How to Benefit from Consent-Based Marketing,” presented by OneTrust. Click here to view more Search Engine Land webinars. The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on Search Engine Land.

Engineering 137

Engineering Presentation Conversion 137

Search Engine Land

DECEMBER 21, 2023

Invisible junk The “visible web” is the sliver of the web that search engines choose to index and show in search results. In a 2016 presentation says: “We do not understand documents. Google engineer Paul Haahr presented “ How Google Works: A Google Ranking Engineer’s Story ,” at SMX West in 2016.

Gaming 136

Gaming Engineering Presentation UX 136

Search Engine Land

NOVEMBER 7, 2023

The main thing to check is how your URL is presented to people when someone is sharing it on social media – which we’ll cover in more depth now. When I shared my first Search Engine Land article a few weeks ago, I noticed that none of those elements were being pulled through – just the URL was visible.

Retail 112

Retail Engineering Presentation Referrals 112

Search Engine Land

SEPTEMBER 6, 2023

Register and attend “497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO,” presented by DemandJump. Click here to view more Search Engine Land webinars. The post This SEO strategy led to 497 page-one rankings in 7 weeks appeared first on Search Engine Land.

Engineering 137

Engineering Follow-up Presentation 137

Search Engine Land

SEPTEMBER 13, 2023

Register and attend “Overcoming the Google SGE Challenge: Assessment and Recovery Strategies” presented by AgileSEO. Click here to view more Search Engine Land webinars. The post Overcoming the Google SGE challenge: Assessment and recovery strategies appeared first on Search Engine Land.

Engineering 128

Engineering Presentation 128

Partners in Excellence

MARCH 11, 2024

I try some prompt engineering beyond what’s recommended (I’ve gotten pretty good at that) and the result is MEH. And when I try to use these hacks, doing some prompt engineering beyond the specific hack, I get gross generalizations that are meaningless. Out of curiosity, I cut and paste the prompts into ChatGPT.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

Search Engine Land

DECEMBER 20, 2023

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Register and attend “Data Storytelling Masterclass,” presented by Marigold.

Presentation 98

Presentation Engineering Conversion 98

Search Engine Land

SEPTEMBER 20, 2023

Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData. Click here to view more Search Engine Land webinars. The post Unleash the untapped power of email address intelligence appeared first on Search Engine Land.

Engineering 127

Engineering Campaign Presentation Customers 127

Search Engine Land

OCTOBER 18, 2023

Learn more by registering and attending “Separating Hype from Reality: The Real Data Behind Marketing & GenAI,” presented by Deloitte. Click here to view more Search Engine Land webinars. The post The reality behind content marketing and AI appeared first on Search Engine Land.

Engineering 115

Engineering Presentation Meeting Product 115

Martech

MAY 9, 2024

This group should encompass members from various departments, including marketing, particularly product marketing, product management, customer success, implementation services, sales management and enablement, sales engineering and a few top-performing sales representatives. Each team again presents to the whole group for 15-20 minutes.

Presentation 92

Presentation Represent Prospecting Customers 92

Search Engine Land

FEBRUARY 5, 2024

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer. ” Why we care. However, U.S.

Legal 107

Legal Engineering Market share Presentation 107

Search Engine Land

SEPTEMBER 25, 2023

Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. Learn more by registering and attending “Trends in Paid Search: Navigating the Digital Landscape in 2024,” presented by iQuanti. Click here to view more Search Engine Land webinars.

Engineering 105

Engineering Presentation Technology Technology 105

Sales Hacker

AUGUST 7, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Onboarding & Enablement Manager – Solutions Engineering. LeadCrunch.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Search Engine Land

NOVEMBER 21, 2023

Learn more by registering and attending “4 B2B Selling Trends to Catapult You Ahead of the Competition,” presented by Deloitte. Click here to view more Search Engine Land webinars. The post 4 B2B trends that will catapult you ahead of the competition next year appeared first on Search Engine Land.

B2B 109

B2B Engineering Price Trust 109

Search Engine Land

JANUARY 2, 2024

” presented by Conductor. Click here to view more Search Engine Land webinars. Get ready to step into the future of SEO by joining experts from Conductor as they dive into the ever-evolving landscape of SEO in the age of AI. Learn more by registering and attending “The State of SEO for 2024: Are you AI-Ready?”

Engineering 111

Engineering Presentation 111

Search Engine Land

SEPTEMBER 29, 2023

The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal with Google. Why we care. Better offer than Google.

Territory 135

Territory Negotiate Contract Engineering 135

Search Engine Land

OCTOBER 12, 2023

Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN. Click here to view more Search Engine Land webinars. The post AI-powered marketing in 2024: A playbook for success appeared first on Search Engine Land.

B2C 110

B2C Niche B2B Engineering 110

Search Engine Land

OCTOBER 20, 2023

Learn more by registering and attending “From Zero to Hero: Apply Pillar-Based Marketing to Your SEO and Digital Campaigns to Drive Revenue,” presented by DemandJump. Click here to view more Search Engine Land webinars. The post Use this tactic to drive revenue on your SEO campaigns appeared first on Search Engine Land.

Campaign 108

Campaign Engineering Presentation Conversion 108

Search Engine Land

OCTOBER 2, 2023

Learn more by registering and attending “Elevate Your Business With Advanced Google Performance Max Strategies,” presented by iQuanti. Click here to view more Search Engine Land webinars. The post Webinar: Advanced Google Performance Max strategies appeared first on Search Engine Land.

E-commerce 103

E-commerce Engineering Presentation 103

Search Engine Land

SEPTEMBER 21, 2023

The DOJ had been publishing key documents, including Google’s private emails, memos, charts and internal presentations as it presented its case – without informing Judge Amit Mehta first. This stance presents a huge contrast to the widely followed Microsoft Corp. antitrust case back in the 1990s.

Government 101

Government Presentation Engineering Follow-up 101

Martech

APRIL 19, 2024

It has a custom attribution engine that provides citations for all its answers. If you don’t feel like asking questions, it can condense key points and format them for emails, presentations, blogs and reports. . — and prompts users with recommended questions (Adobe originated the PDF format in the early 1990s). a month.

Price 104

Price Launch Engineering Presentation 104

Search Engine Land

OCTOBER 11, 2023

Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial. Click here to view more Search Engine Land webinars. The post Webinar: Win customer loyalty across channels appeared first on Search Engine Land.

Customers 103

Customers Engineering Presentation Conversion 103

Search Engine Land

MARCH 21, 2024

This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). This opens collaboration opportunities beyond the search engines.

Teamwork 112

Teamwork Click Through Rate Education Campaign 112