Search Engine Land

NOVEMBER 6, 2023

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Invest time and effort in 301 redirection mapping to preserve link equity and offer a smooth transition for users and search engines. Encourage designers and engineers to think performance-first.

CTR 124

CTR UX User Experience Engineering 124

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR.

CTR 92

CTR E-commerce Territory Networking 92

Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking. age, gender, location).

CTR 74

CTR Click Through Rate Promote Entertainment 74

Search Engine Land

JANUARY 19, 2023

Caveat: I hate presentation decks. The post How to create an enterprise SEO monthly report appeared first on Search Engine Land. This report includes screenshots of all my Looker Studio and Tableau dashboards. It’s a giant waste of time. But the reality is your boss and your bosses boss will likely want a deck.

CTR 95

CTR Referrals Start-ups Conversion 95

Search Engine Land

AUGUST 4, 2023

In what ways is the search page presenting that information? ” Slow down: Is SGE actually a ‘plagiarism engine’? What do we fear when we accuse a search engine like Google of “stealing”? It’s completely fair to question whether we want a search engine “stealing” our clicks or reducing our CTRs.

Objectives and Key Results 95

Objectives and Key Results CTR Engineering UX 95

Search Engine Land

SEPTEMBER 1, 2023

The best way to do this is to track basic SEO KPIs (keyword rankings, organic traffic, organic CTR, backlinks), engagement, conversion sources, and revenue. Dig deeper: A 5-step framework to scale your content operations and SEO The post How to structure people operations to scale SEO success appeared first on Search Engine Land.

CTR 137

CTR X-functional Profit margin Contract 137

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

Non-Profits 124

Non-Profits Engineering Networking CTR 124

Search Engine Land

FEBRUARY 13, 2023

EU copyright directive poised to become law, includes licensing fees for search engines 2019: Controversial ‘link tax’ and content filtering provisions were part of the final language of the Directive. It’s always present,” said Twitter CEO Dick Costolo. Twitter As Utility, Like Running Water? It’s instantly useful.

CTR 93

CTR Engineering Sports Launch 93

ConversionXL

NOVEMBER 25, 2020

Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Vanity metrics.

CTR 129

CTR Entertainment Click Through Rate Education 129

ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

CTR 121

CTR A/B testing Click Through Rate Education 121

Search Engine Land

MARCH 15, 2023

Schema and clickability : Assess the real opportunity by industry, page type, how many schemas are currently deployed, and the present gaps. Schema errors happen when search engines recognize consumer patterns and release new schema or attributes. The post How to deploy advanced schema at scale appeared first on Search Engine Land.

GTM 93

GTM Objectives and Key Results CTR Click Through Rate 93

Search Engine Land

APRIL 18, 2023

This report lets you use and present data closest to the source of truth, which is incredibly useful in presenting to internal stakeholders and clients, checking as a touchpoint with your morning coffee, and helping dictate a longer-term strategy. In SEO, nobody knows what happens except for what the data and testing show you.

CTR 99

CTR Construction Clients Contract 99

Search Engine Land

MAY 23, 2024

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. The generative AI user interfaces from Google and Bing take over the search results, presenting a much richer response to the user’s query compared to traditional search engine result pages.

CTR 113

CTR UX Click Through Rate User Experience 113

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. How much of an impact does the Featured Snippet have on CTR from the search engines?

CTR 78

CTR Click Through Rate Engineering Presentation 78

Search Engine Land

NOVEMBER 8, 2022

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Over time, assets are understood to be entities by search engines. The post How brand marketing helps improve E-A-T signals: An introduction appeared first on Search Engine Land. Register here for free.

Non-Profits 98

Non-Profits Objectives and Key Results Trust Intrinsic 98

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Search Engine Land

DECEMBER 16, 2022

Keep elevating your success by building appropriate dashboards and presentations that tie SEO strategy and tactics to business objectives. The post The enterprise business of SEO: Communicating to the C-suite appeared first on Search Engine Land. This will directly help you position and promote your success.

Objectives and Key Results 98

Objectives and Key Results CTR Campaign Promote 98

PandaDoc

FEBRUARY 24, 2023

Paid search marketing The most common type of pay-per-click (PPC) advertising is search engine marketing (SEM). This allows your ads to appear at the top of the search engine results. To use search engine marketing effectively, you need to be able to identify your ideal customer profile to create targeted ad groups.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

Paid search marketing The most common type of pay-per-click (PPC) advertising is search engine marketing (SEM). This allows your ads to appear at the top of the search engine results. To use search engine marketing effectively, you need to be able to identify your ideal customer profile to create targeted ad groups.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. And the content you create will differ depending on the channel: long-tail, pain-point content for SEO, or conversion-engineered landing pages for PPC.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

SEPTEMBER 2, 2023

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. This shift towards mobile usage presents marketers with a golden opportunity: reach out to potential customers on the go, right at their fingertips. And guess what?

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Zero in on whoever your audience may be: friends of couples who recently got engaged, new fathers, postgraduate students, women who work in engineering — the possibilities are endless. Clickthrough Rate (CTR).

CTR 74

CTR Sports Finance Campaign 74

Search Engine Land

OCTOBER 19, 2023

While the market thinks Microsoft introduced this innovation with the new Bing, the Facebook AI Research team first published the concept in May 2020 in the paper “ Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks ,” presented at the NeurIPS conference. of clicks when they are present in the SERPs.

CTR 145

CTR Follow-up Engineering Presentation 145

Search Engine Land

JANUARY 25, 2024

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. The best ad formats for MoFu campaigns are longer-form, skippable TrueView ads, allowing a more detailed presentation of your products or services.

Objectives and Key Results 120

Objectives and Key Results Campaign Finance Real Estate 120

ConversionXL

AUGUST 18, 2020

Clicks : The percentage of searches that result in a click (increasingly Google is serving up answers directly on the search engine results page, which is resulting in fewer clicks, so it’s important to not down the number of clicks as well as searches.) 6250 800 Signup to Customer Conversion Rate 4% 1% 2% Customers 4.5

B2B 123

B2B Campaign Start-ups CTR 123

ConversionXL

FEBRUARY 11, 2016

The problem (which advertisers and engines alike recognize), is this method greatly undervalues the offline influence some of these search ads can have. You don’t want to optimize for CTR or conversion rate. When they looked at CTR, exact led the pack… by a lot (5.53% vs. 2.73%). Phrase trails behind. Image Source.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

AUGUST 14, 2013

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. Often referred to as the primacy and recency effects , they speak to the phenomena that words presented either first or last in a list tend to pull more heavily on the attention span of viewers. Object Based.

CTR 73

CTR UX User Experience Engineering 73

Search Engine Land

OCTOBER 11, 2023

Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images. No one can say this with 100% certainty.

CTR 136

CTR Electricity Real Estate Angle 136

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. What days are the sale staff present?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

APRIL 1, 2019

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. You want people to leave your presentation feeling like this, instead: Listening to @content_bistro dropping huge knowledge bombs. Image source).

Pitch 133

Pitch A/B testing Up-sell Launch 133

Hubspot

DECEMBER 13, 2012

Ranking organically for keywords can take some time, but luckily there is a way to get some quick wins in the search engines this holiday season. PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. You guessed it.

Campaign 70

Campaign CTR Angle Promote 70

Hubspot

APRIL 21, 2014

Look at search engine rankings. As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you. Create more content around keywords that you want to rank for on search engines, and drive site traffic for at a greater volume.

CTR 72

CTR Engineering Conversion Growth 72

Hubspot

OCTOBER 17, 2014

You''ve uploaded a few presentations. We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. If your title is too long, your SERP CTR could plummet.

Lead generation 76

Lead generation Presentation Promote Networking 76

Hubspot

MAY 23, 2017

They've come to depend on us for evaluating new technology and presenting new opportunities to them. A great example of this is TREW Marketing , an inbound marketing agency and HubSpot partner that helps companies market to engineers. But they don't market to all kinds of engineers. They've specialized even further than that.

Clients 72

Clients Technology Technology Contract 72

Hubspot

JULY 27, 2011

Click-through Rate (CTR) – this is a common measurement used to determine the number of users who clicked to access more information or take action resulting from a B2B mobile marketing campaign message. Varieties of complex algorithms are involved, and vary depending on the search engine.

Non-Profits 63

Non-Profits CTR Click Through Rate Campaign 63

Search Engine Land

APRIL 17, 2024

The biggest shift in thinking between traditional search engine optimization and optimizing for Google Discover involves moving from targeting queries to focusing on user interests. Incorporate visual elements and follow image guidelines Include visually appealing media to enhance the presentation of your content.

Entertainment 124

Entertainment CTR Click Through Rate User Experience 124

ConversionXL

MARCH 3, 2016

Custom reports collect the data and present it in a way that makes it easier for you to analyze. What this report will tell you: This report lets you analyze paid search performance against goal conversions by search engine, which is incredibly powerful if you advertise often and across multiple engines. PPC Keywords.

Customers 91

Customers UX Referrals Non-Profits 91